Web 2.OhMyGod to Web 2.OhNo

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    Web 2.OhMyGod to Web 2.OhNo - Presentation Transcript

    1. Web 2.OhMyGod to Web 2.OhNo
    2.  
    3. HERE’S A MILLION DOLLARS! [clapping] yessss yay WOOT [whistling]
    4.  
    5.  
    6. OK no sure hello thanks for the add LET’S BE FRIENDS! MySpace
    7. I’ll think about it no go away! get lost! hissss! GIVE US YOUR MUSIC IT’S THE LAW! MySpace
    8. WE’LL PRESERVE IT 4EVER! maybe ok Hmmm no get lost! MySpace
    9. What are we offering? Who is it for? Will we stay?
    10. Captain’s Log - MySpace
      • What went well
      • Our message was clear
      • Not duplicating effort
      • What didn’t go well
      • Did not actively engage and set up one-way communication channel
      • Overly cautious
      • No transition or exit strategy
    11.  
    12.  
    13.  
    14. The Collections blog that never happened Lorem ipsum dolor sit amet, sed diam cursus, pellentesque bibendum nonummy eget eu, purus mauris odio fusce lacus suspendisse at, tristique fugiat erat, veritatis justo nonummy eget cursus. Sed nonummy dictum elit ac pellentesque, integer dolor, et nec fermentum tellus ut at, donec arcu libero amet elementum, ac dictum massa. Dolor in nulla wisi phasellus a gravida. Id ut vitae cursus nullam sapien. Dolor eros, vitae nulla amet integer molestias a consectetuer, porttitor pharetra orci, blandit velit duis, sit adipiscing senectus rem in erat malesuada. Praesent tellus aliquam, erat tellus pellentesque nunc. Proin et lorem interdum nunc venenatis vulputate, arcu reprehenderit nec nullam, lobortis congue bibendum egestas fermentum et, semper viverra quis amet lorem pellentesque, in turpis neque. Ut imperdiet. Tags Blah Tags Blah Tags Labh Gast bahl
    15. READ OUR BOOK REVIEWS Here’s my comment awesome cool right on! I will CreateReaders
    16. READ ABOUT OUR GEEKY ADVENTURES I’ll subscribe to the RSS [snort] I will fascinating stuff LibraryTechNZ Here’s my comment
    17. What are we offering? Who is it for? Will westay?
    18. Captain’s Log - Blogs
      • What went well
      • Create Readers is thriving and is owned by the business
      • Steady readership
      • Both blogs stayed true to the original purpose
      • Blog posts are peer-reviewed
      • What didn’t go well
      • Blogging is still an extra activity, not part of their jobs
      • Not sure how to make them truly permanent
    19.  
    20.  
    21. CHECK OUT NZ PHOTOS supercool Oooh How can I use these images? awesome I like hats! Flickr
    22.  
    23.  
    24. THEY’RE FREE TO USE thanks Oooh MASH UP! great pics Cool Flickr Commons
    25. What are we offering? Who is it for? Will we stay?
    26. Captain’s Log - Flickr
      • What went well
      • Learned how to take risks
      • Went to where they lived, didn’t force them to come to us
      • We were clear about how people could use the images
      • Created relationships with similar institutions
      • What didn’t go well
      • No resource to nurture the presence
    27.  
    28. Web Harvest 2008
    29. Leave my website alone! How dare you ARRRGGHHH! WTF! Go away! WE’RE CRAWLING YOUR WEBSITE WITHOUT YOUR PERMISSION! Web Harvest 2008
    30. well when you put it like that oh, ok I see you should’ve asked first BUT WAIT, IT’S FOR POSTERITY! Web Harvest 2008 we forgive you
    31. ANGER NLNZ response HAPPY
    32. Captain’s Log – Web Harvest
      • What went well
      • We were in the social media space so were alerted to growing frustration
      • We responded very quickly
      • We used existing social networks to communicate
    33.  
    34.  
    35.  
    36.  
    37. LOOK WHAT WE FOUND! that’s silly! LOL weird Hahaha guffaw! Twitter
    38. What are we offering? Who is it for? Will we stay?
    39. Captain’s Log - Twitter
      • What went well
      • Applied learnings from previous experiences
      • The offer was clear
      • We knew our audience
      • We knew our limits
      • We made it personal
      • We grew our audience
      • What didn’t go well
      • Nothing….yet
    40.  
    41. Wikipedia SlideShare YouTube Delicious
    42. Facebook Bebo
    43. Lessons Learnt
    44. librarytechnz.natlib.govt.nz
    45.  
    46. Credits CC BY-NC-SA www.flickr.com/photos/swisscan/2314271620 Randall Munroe xkcd.com/256 ATL Ref. No.: EP/1985/5102/12-F mp.natlib.govt.nz/detail/?id=35255 CC BY www.flickr.com/photos/altemark/337248947 ATL Ref. No.: 35mm-00842-e-F mp.natlib.govt.nz/detail/?id-88019 ATL Ref. No.: 1/2-024929-G mp.natlib.govt.nz/detail/?id-7178 ATL Ref. No.: 1/1-023368-G mp.natlib.govt.nz/detail/?id=21242 ATL Ref. No.: 1/1-022440-F mp.natlib.govt.nz/detail/?id=41249 ATL Ref. No.: EP/1978/2479/20-F mp.natlib.govt.nz/detail/?id-37218 ATL Ref. No.: PAColl-0837-2-17 mp.natlib.govt.nz/detail/?id=41120 ATL Ref. No.: PAColl-2522-2-001 mp.natlib.govt.nz/detail/?id=22611 CC BY-NC www.flickr.com/photos/chealion/383565621 CC BY www.flickr.com/photos/psd/2086641 Sea2.wav by Rockdoctor, cc:sampling www.freesound.org/samplesViewSingle.php?id=38017 Yo1.wav, Yo3.wav by UncleSigmund, cc:sampling www.freesound.org/samplesViewSingle.php?id=31003

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