Web 2.OhMyGod to Web 2.OhNo

HERE’S A MILLION DOLLARS! [clapping] yessss yay WOOT [whistling]

OK no sure hello thanks for the add LET’S BE FRIENDS! MySpace

I’ll think about it no go away! get lost! hissss! GIVE US YOUR MUSIC IT’S THE LAW! MySpace

WE’LL PRESERVE IT 4EVER! maybe ok Hmmm no get lost! MySpace

What are we offering? Who is it for? Will we stay?

Captain’s Log - MySpace
What went well
Our message was clear
Not duplicating effort
What didn’t go well
Did not actively engage and set up one-way communication channel
Overly cautious
No transition or exit strategy

The Collections blog that never happened Lorem ipsum dolor sit amet, sed diam cursus, pellentesque bibendum nonummy eget eu, purus mauris odio fusce lacus suspendisse at, tristique fugiat erat, veritatis justo nonummy eget cursus. Sed nonummy dictum elit ac pellentesque, integer dolor, et nec fermentum tellus ut at, donec arcu libero amet elementum, ac dictum massa. Dolor in nulla wisi phasellus a gravida. Id ut vitae cursus nullam sapien. Dolor eros, vitae nulla amet integer molestias a consectetuer, porttitor pharetra orci, blandit velit duis, sit adipiscing senectus rem in erat malesuada. Praesent tellus aliquam, erat tellus pellentesque nunc. Proin et lorem interdum nunc venenatis vulputate, arcu reprehenderit nec nullam, lobortis congue bibendum egestas fermentum et, semper viverra quis amet lorem pellentesque, in turpis neque. Ut imperdiet. Tags Blah Tags Blah Tags Labh Gast bahl

READ OUR BOOK REVIEWS Here’s my comment awesome cool right on! I will CreateReaders

READ ABOUT OUR GEEKY ADVENTURES I’ll subscribe to the RSS [snort] I will fascinating stuff LibraryTechNZ Here’s my comment

What are we offering? Who is it for? Will westay?

Captain’s Log - Blogs
What went well
Create Readers is thriving and is owned by the business
Steady readership
Both blogs stayed true to the original purpose
Blog posts are peer-reviewed
Blogging is still an extra activity, not part of their jobs
Not sure how to make them truly permanent

CHECK OUT NZ PHOTOS supercool Oooh How can I use these images? awesome I like hats! Flickr

THEY’RE FREE TO USE thanks Oooh MASH UP! great pics Cool Flickr Commons

Captain’s Log - Flickr
What went well
Learned how to take risks
Went to where they lived, didn’t force them to come to us
We were clear about how people could use the images
Created relationships with similar institutions
No resource to nurture the presence

Web Harvest 2008

Leave my website alone! How dare you ARRRGGHHH! WTF! Go away! WE’RE CRAWLING YOUR WEBSITE WITHOUT YOUR PERMISSION! Web Harvest 2008

well when you put it like that oh, ok I see you should’ve asked first BUT WAIT, IT’S FOR POSTERITY! Web Harvest 2008 we forgive you

ANGER NLNZ response HAPPY

Captain’s Log – Web Harvest
What went well
We were in the social media space so were alerted to growing frustration
We responded very quickly
We used existing social networks to communicate

LOOK WHAT WE FOUND! that’s silly! LOL weird Hahaha guffaw! Twitter

Captain’s Log - Twitter
What went well
Applied learnings from previous experiences
The offer was clear
We knew our audience
We knew our limits
We made it personal
We grew our audience
Nothing….yet

Wikipedia SlideShare YouTube Delicious

Facebook Bebo

Lessons Learnt

librarytechnz.natlib.govt.nz

Credits CC BY-NC-SA www.flickr.com/photos/swisscan/2314271620 Randall Munroe xkcd.com/256 ATL Ref. No.: EP/1985/5102/12-F mp.natlib.govt.nz/detail/?id=35255 CC BY www.flickr.com/photos/altemark/337248947 ATL Ref. No.: 35mm-00842-e-F mp.natlib.govt.nz/detail/?id-88019 ATL Ref. No.: 1/2-024929-G mp.natlib.govt.nz/detail/?id-7178 ATL Ref. No.: 1/1-023368-G mp.natlib.govt.nz/detail/?id=21242 ATL Ref. No.: 1/1-022440-F mp.natlib.govt.nz/detail/?id=41249 ATL Ref. No.: EP/1978/2479/20-F mp.natlib.govt.nz/detail/?id-37218 ATL Ref. No.: PAColl-0837-2-17 mp.natlib.govt.nz/detail/?id=41120 ATL Ref. No.: PAColl-2522-2-001 mp.natlib.govt.nz/detail/?id=22611 CC BY-NC www.flickr.com/photos/chealion/383565621 CC BY www.flickr.com/photos/psd/2086641 Sea2.wav by Rockdoctor, cc:sampling www.freesound.org/samplesViewSingle.php?id=38017 Yo1.wav, Yo3.wav by UncleSigmund, cc:sampling www.freesound.org/samplesViewSingle.php?id=31003

Web 2.OhMyGod to Web 2.OhNo

by National Library of New Zealand on Oct 19, 2009

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Web 2.OhMyGod to Web 2.OhNo — Presentation Transcript