Creating
A Digital New Zealand

a lens on digital technologies
from the view of the end-user

a framework in five elements
forming five outcome areas

outcome area 1:
digital content is being
created and protected

outcome area 2:
digital content is accessible
and easily discovered

outcome area 3:
digital content is being
shared and used

outcome area 4:
digital content is being
managed and preserved

outcome area 5:
digital content is
understood

www.digitalcontent.govt.nz

getting real

broadband is everything

internet video consumption is
our fastest growing internet
activity
broadband users are far more
likely to create or post content
online

broadband is driving media
convergence

video
music
photos

joost tv

democracy
player

itunes

apple tv

apple tv

ipod touch

xbox 360

xbox 360

windows
mediacentre

microsoft
surface

our digital content can’t
compete for users’
attention on volume

55% of public web content is
from the US

94,500,000 domains are .com,
.org or .net
260,000 domains are .nz

Google has
irreversibly changed search
and discovery

mass migration to digital is
neither affordable nor
desirable

5,000,000 items* are in the
National Library of NZ
86,000 linear metres are in
Archives NZ

134,000,000 items are in the
US Library of Congress
9,000,000,000 documents are
in the US National Archives

Web 2.0 is not about
MySpace and Facebook

Tim O’Reilly’s
Web 2.0
core competencies

rich and scalable user
experiences and services

control over unique, hard to
recreate, data sources

trusting users as
co-developers
and to add value

making use of aggregated
user-generated data

we are witnessing the
resurgence of the amateur

we make keys for locks
instead of opening doors

you will need to obtain permission
re-
all forms of re-
Crown copyright
distribution are
pay fees
you cannot adapt or forbidden
alter items material may not be sold
failure to comply many
you are responsible
be an infringement
acknowledge and cite correctly
ensure integrity
we will not accept copying material
responsibility
contravenes
obtain clearances
we accept no liability copyright.

our public digital space is
hampered by fragmentation

“build it, they will come” portals
departmentalism
gatekeepers and keymasters
broken search, limited discovery
digital is the new black

our public domain is
poorly understood and not
promoted

In New Zealand, copyright in
literary, dramatic, musical and
artistic works lasts for the life of
the author plus fifty years from
the end of the year in which the
author dies

Copyright Act 1994
14. Copyright in original works
(1)Copyright is a property right that
exists, in accordance with this Act, in
original works…
(2)A work is not original if-
(a)It is, or to the extent that it is, a copy
of another work…

getting real

the strategy

outcome area 2:
digital content is accessible
and easily discovered

get really good at
being visible

make discovery easy

prioritise digitisation

index non-digital content

outcome area 3:
digital content is being
shared and used

think like a
content provider

remove the locks

open licences
open standards

(re)invent the digital
commons

moving image
audio and music
visual arts
written word

champion the
public domain

?

be the trusted
digital repositories

think from the view of the
end-user

and lastly…

help us create a digital
New Zealand

www.digitalcontent.govt.nz