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New Zealand Digital Content Strategy Presentation NDF November 2007
 

New Zealand Digital Content Strategy Presentation NDF November 2007

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Presentation by Lewis Brown given at the National Digital Forum, Wellington.

Presentation by Lewis Brown given at the National Digital Forum, Wellington.

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    New Zealand Digital Content Strategy Presentation NDF November 2007 New Zealand Digital Content Strategy Presentation NDF November 2007 Presentation Transcript

    • Creating A Digital New Zealand
    • a lens on digital technologies from the view of the end-user
    • a framework in five elements forming five outcome areas
    • outcome area 1: digital content is being created and protected
    • outcome area 2: digital content is accessible and easily discovered
    • outcome area 3: digital content is being shared and used
    • outcome area 4: digital content is being managed and preserved
    • outcome area 5: digital content is understood
    • www.digitalcontent.govt.nz
    • getting real
    • broadband is everything
    • internet video consumption is our fastest growing internet activity broadband users are far more likely to create or post content online
    • broadband is driving media convergence
    • video music photos
    • joost tv
    • democracy player
    • itunes
    • apple tv
    • apple tv
    • ipod touch
    • xbox 360
    • xbox 360
    • windows mediacentre
    • microsoft surface
    • our digital content can’t compete for users’ attention on volume
    • 55% of public web content is from the US
    • 94,500,000 domains are .com, .org or .net 260,000 domains are .nz
    • Google has irreversibly changed search and discovery
    • mass migration to digital is neither affordable nor desirable
    • 5,000,000 items* are in the National Library of NZ 86,000 linear metres are in Archives NZ
    • 134,000,000 items are in the US Library of Congress 9,000,000,000 documents are in the US National Archives
    • Web 2.0 is not about MySpace and Facebook
    • Tim O’Reilly’s Web 2.0 core competencies
    • rich and scalable user experiences and services
    • control over unique, hard to recreate, data sources
    • trusting users as co-developers and to add value
    • making use of aggregated user-generated data
    • we are witnessing the resurgence of the amateur
    • we make keys for locks instead of opening doors
    • you will need to obtain permission re- all forms of re- Crown copyright distribution are pay fees you cannot adapt or forbidden alter items material may not be sold failure to comply many you are responsible be an infringement acknowledge and cite correctly ensure integrity we will not accept copying material responsibility contravenes obtain clearances we accept no liability copyright.
    • our public digital space is hampered by fragmentation
    • “build it, they will come” portals departmentalism gatekeepers and keymasters broken search, limited discovery digital is the new black
    • our public domain is poorly understood and not promoted
    • In New Zealand, copyright in literary, dramatic, musical and artistic works lasts for the life of the author plus fifty years from the end of the year in which the author dies
    • Copyright Act 1994 14. Copyright in original works (1)Copyright is a property right that exists, in accordance with this Act, in original works… (2)A work is not original if- (a)It is, or to the extent that it is, a copy of another work…
    • getting real
    • the strategy
    • outcome area 2: digital content is accessible and easily discovered
    • get really good at being visible
    • make discovery easy
    • prioritise digitisation
    • index non-digital content
    • outcome area 3: digital content is being shared and used
    • think like a content provider
    • remove the locks
    • open licences open standards
    • (re)invent the digital commons
    • moving image audio and music visual arts written word
    • champion the public domain
    • ?
    • be the trusted digital repositories
    • think from the view of the end-user
    • and lastly…
    • help us create a digital New Zealand
    • www.digitalcontent.govt.nz