This document provides an overview of being an informed consumer, defining a consumer and the distinction between a consumer and a customer. It explains what a contract is and the importance of understanding terms before making a purchase, including considerations like costs, purpose, and retailer policies. It emphasizes the need to ask critical questions for informed buying decisions.

1. Lesson 1: Being an Informed Consumer

2. Overview of Lesson What is a consumer? When is someone NOT a consumer? What is a contract? What questions should you ask before you buy?

3. What is a consumer? A consumer is a person who buys goods or services for personal use or their own consumption In order to be protected by law, consumers must buy from someone whose business it is to sell goods or provide services, e.g. you are not protected if you buy a second-hand car from a private seller

4. You are not a consumer if you…. Buy goods for commercial purposes Buy goods from an individual that is not a business

5. Difference between a Consumer and a Customer Consumer Customer

6. What is a contract? Goods on display in a shop window are considered an “invitation to treat”, which is an invitation to make an offer to purchase the goods which can be accepted or rejected by the retailer A contract is a legally binding agreement, between two or more parties which can be enforced by law When you buy goods or services you are entering into a contract A contract is formed following offer, acceptance and consideration (payment)

7. Can I insist on something being sold to me? No. The shopkeeper displays the goods for sale and invites you to buy the goods However, the shopkeeper can still refuse to sell you the goods A contract is made only when you offer to buy the goods, the seller accepts your offer and consideration is paid

8. Before you buy… Can I afford it? Do I really need it? What is the unit price of the product? Is the product suitable for the purpose I need it for? If you take the time to answer these questions, you’ll be a more informed consumer

9. Before you buy… Are there any hidden extras? What does the description tell me? Have I checked the price of the product in several different retailers? Will a ringtone download tie me into a subscription service?

10. Before you buy… What are the terms and conditions of buying the product/service (e.g. buying a mobile phone on an upgrade may lock you into an 18 month contract) What is the returns policies? If it’s an electrical or gas product, or a toy, does it have a CE Mark? Do I have room for it?

11. Summary of Lesson What is a consumer? When is someone NOT a consumer? What is a contract? Questions to ask before you buy