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Daatreport2012 2013

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  • 1. 2012  and  2013  Digital  Ad  Spend  
  • 2. OUR  METHODOLOGY  AGENCY  LOG    -­‐  20  Digital  Agencies  -­‐  Submit  numbers  anonymously  
  • 3. 20  Digital  Agencies Adapter  Digital MRM OgilvyOne  Worldwide Click2biz Flexmedia Newmediaplus CJ  WORX Adways  labs Isobar  Omnicom  Media  Group Jwt  Connect Thaiconnexion MCFIVA Starcom  Mediavest Winter  Egency iProspect  Thailand mInteracSon Zenith  OpSmedia Ewit  Digital   360  InnovaSve
  • 4.                                56  INDUSTRIES    AGRICULTURAL  PRODUCTS   CLASSIFIED   DIETARY  PRODUCTS   GOVERNMENT  &  COMMUNITY  ANNOUNCEMENT   LEISURE   NON  ALCOHOLIC  BEVERAGES   PHARMACEUTICALS   SUNDRIES ALCOHOLIC  BEVERAGES   CLOTHING  &  UNDERWEARS   EDUCATIONAL  INSTITUTIONS   HAIR  PREPARATIONS   MEDIA  &  MARKETING   OFFICE/BUSINESS  EQUIPMENT   PHOTOGRAPHIC  PRODUCTS   TOILETRIES   AUDIO/VISUAL  ELECTRICAL  PRODUCTS   COMMUNICATIONS ELECTRICAL  PRODUCTS(NON  AUDIO/VISUAL)   HOUSE  ADS. MOTOR  VEHICLE  ACCESSORIES   OIL  &  LUBRICANTS   REAL  ESTATE   TRANSPORTATION   BAKERY&CHOCOLATE/WAFERS/BISCUITS     COMPUTERS   FINANCE HOUSEHOLD  CLEANERS   MOTOR  VEHICLE  DEALERS  &  RENTALS   ORAL  PRODUCTS   RETAIL  SHOPS/STORES   TRAVEL  &  TOURS   BANKS     COSMETICS   FOOD  OUTLETS  &  RESTAURANTS   HOUSEHOLD  EQUIPMENT&FURNISHINGS   MOTOR  VEHICLES   PERSONAL  ACCESSORIES   SEASONING  PRODUCTS TYRES   BUILDING  MATERIAL  &  MACHINERY   CREDIT/DEBIT  CARDS   FOODSTUFFS HOUSEHOLD  INSECTICIDES  &  PESTICIDES   MOTORCYCLES  &  BICYCLES   PET  FOODS  &  PET  PRODUCTS   SKIN-­‐CARE  PREPARATIONS   VITAMINS  &  SUPPLEMENTARY  FOODS   CD/DVD    (MUSICAL  &  FILM  PRODUCTS)     DAIRY  PRODUCTS  &  DAIRY  SUBSTITUTE  PROD.   FOOTWEARS INSURANCE   MULTI  SECTIONS  ADVERTISING   PETROL   SNACK  FOODS   WEBSITES  
  • 5. 6  DISCIPLINES  •  DISPLAY  Banner  ad  /  Banner  in  game  /  FB  ad  •  SEARCH  SEO  /  SEM  /  mobile  search  •  SOCIAL  Page  management  /  Blogger  /  Seeding  /  Influencer  •  CREATIVE  Web  /  ProducEon  for  social  and  digital  OOH  /  FB  App  •  MOBILE  Mobile  ad  /  Mobile  app  /  SMS  •  OTHERS  Including  sponsorships  
  • 6. GROWING  RAPIDLY  0  500  1000  1500  2000  2500  3000  3500  4000  Y  2011  Y  2012            Y  2013  2,005  2,783  3,733  Million  THB   2011  –  2013  Digital  Spending    34.12%  growth  38.84%  growth  
  • 7. TINY  COMPARED  TO  TOTAL  ADEX  Digital  Offline  1.92%   2.34  %  2011   2012  
  • 8. 2012  SPENDING  BY  INDUSTRY  14.93%  7.20%  7.14%  5.66%  5.65%  5.55%  5.23%  5.01%  3.70%  3.46%  3.36%  3.16%  3.03%  2.03%  2.02%  22.87%   SKIN-­‐CARE  PREPARATIONS                    200  Million  THB  REAL  ESTATE  BANKS  COSMETICS  TOILETRIES  PETROL  ELECTRICAL  PRODUCTS  (NON  AUDIO/VISUAL)  NON  ALCOHOLIC  BEVERAGES  AUDIO/VISUAL  ELECTRICAL  PRODUCTS  HAIR  PREPARATIONS  FOOD  OUTLETS  &  RESTAURANTS  MOTOR  VEHICLES        198  Million  THB  ORAL  PRODUCTS  Others  ALCOHOLIC  BEVERAGES      COMMUNICATIONS                      415  Million  THB  2012  
  • 9.                              Top  15  Digital  AD  Spending  By  Industry  YEAR  2012  (Million  THB) Category Digital  AD  Y2012    (Million  THB) Digital    VS  Total  %     COMMUNICATIONS 415 6.85% SKIN-­‐CARE  PREPARATIONS 200 2.76% MOTOR  VEHICLES 198 2.45% REAL  ESTATE 157 5.41% NON  ALCOHOLIC  BEVERAGES 157 1.91% BANKS 154 4.33% ALCOHOLIC  BEVERAGES 145 12.21% COSMETICS 139 11.66% TOILETRIES 102 2.96% HAIR  PREPARATIONS 96 2.58% AUDIO/VISUAL  ELECTRICAL  PRODUCTS 93 18.72% ELECTRICAL  PRODUCTS(NON  AUDIO/VISUAL) 87 6.03% ORAL  PRODUCTS 84 4.44% FOOD  OUTLETS  &  RESTAURANTS 56 2.49% PETROL 56 3.82%
  • 10. Top  15  Total  AD  Spending  By  Industry  YEAR  2012  (Million  THB) Category Total  AD  Y2012  (Million  THB) Digital    VS  Total  %     NON  ALCOHOLIC  BEVERAGES 8,223 1.91% MOTOR  VEHICLES 8,114 2.45% SKIN-­‐CARE  PREPARATIONS 7,271 2.76% GOVERNMENT  &  COMMUNITY  ANNOUNCEMENT 7,027 0.05% COMMUNICATIONS 6,069 6.85% LEISURE 4,725 0.16% RETAIL  SHOPS/STORES 4,301 0.84% DAIRY  PRODUCTS  &  DAIRY  SUBSTITUTE  PROD. 4,216 0.76% HAIR  PREPARATIONS 3,742 2.58% BANKS 3,569 4.33% TOILETRIES 3,480 2.96% CLASSIFIED 3,451 0.00% FOODSTUFFS 3,390 0.80% VITAMINS  &  SUPPLEMENTARY  FOODS 3,237 1.28% HOUSEHOLD  CLEANERS 2.56 1.77
  • 11. 2013  SPENDING  BY  INDUSTRY  10.18%  7.41%  7.10%  5.68%  5.04%  4.89%  4.52%  4.36%  3.93%  3.82%  3.76%  3.14%  2.63%  2.21%  1.78%  29.54%  SKIN-­‐CARE  PREPARATIONS  REAL  ESTATE  BANKS  COSMETICS  TOILETRIES  COMPUTER  ELECTRICAL  PRODUCTS  (NON  AUDIO/VISUAL)  NON  ALCOHOLIC  BEVERAGES  AUDIO/VISUAL  ELECTRICAL  PRODUCTS  HAIR  PREPARATIONS  FOOD  OUTLETS  &  RESTAURANTS  MOTOR  VEHICLES  ORAL  PRODUCTS  Others  ALCOHOLIC  BEVERAGES  COMMUNICATIONS  2013  
  • 12. 2013  Trends  by  Industry Growth  By  Volume    •  MOTOR  VEHICLES              (78  million  THB)  •  SKIN-­‐CARE  PREPARATIONS              (64  million  THB)  •  NON  ALCOHOLIC  BEVERAGES              (54  million  THB) Growth  By  %    •  FOODSTUFFS  (86%)  •  PHARMACEUTICALS  (74%)  •  COMPUTERS  (71%)!
  • 13. 0  10  20  30  40  50  60  70  80  90  100  Y2011   Y2012   Y2013   2011  –  2013  %  SPENDING  BY  DISCIPLINE!Others  Mobile  MarkeEng  CreaEve  ProducEon  Social  Media  Search  Display  2011  –  2013  %  SPENDING  BY  DISCIPLINE
  • 14. 2011  –  2013  SPENDING  BY  DISCIPLINE  Discipline %2011 %2012 %2013 Display   55.61% 48.07% 45.87% Search   11.28% 14.71% 16.22% Social  Media   6.58% 10.33% 12.86% CreaSve  ProducSon   24.25% 25.47% 23.45% Mobile  MarkeSng   0.92% 0.76% 1.29% All  others  /  Sponsorship 1.35% 0.66% 0.30%
  • 15. Search  Social  2012-­‐2013  RISING  STARS