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Evaluation nathen1

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    Evaluation   nathen1 Evaluation nathen1 Presentation Transcript

    • Evaluation Nathen Russell
    • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? H e ad e r M as th e ad C ove r line s M ain im age M ain cove r line s Barcod e / rice / s u e p is F oote rR u le Of Th ird s R u le Of Th ird s
    • 1 . C ove r ‘ Th e S o u rce ’ was one of th e firs t H ip H op m agazin e s I looke d at fo r in s p iration; as you can s e e m y m agazine and Th e S ou rce are ve ry s im ilar; e s p e cially with th e co lou rs u s e d , te ch niqu e s (op acity) and th e layou t. M y h e ad e r was cre ate d b y u s ing a s im p le s h ap e (re ctangle ) th e n j s t re s izin g it, ch anging th e co lou r and I als o b ro u gh t u d own th e o p acity le ve ls (60% ) j s t like Th e S o u rce h ave ; I th e n j s t ad d e d te xt to th e s h ap e with th e p re fe rre d font th at u u was ch os e n in m y qu e s tionnaire and as you can s e e , j s t like Th e S ou rce h ave d on e , m y te xt is wh ite s o it s tand s ou t u agains t th e re d . It go e s acros s th e ve ry top of th e m agazine , j s t as a p rofe s s ion al m agazin e wou ld h ave (Th e S ou rce ). u My magazine The Source F or m y Mas th e ad I’ ve u s e d th e fon t, R ockwe ll E xtra B old . Th e le tte rs are ch u nky and s h arp to m ake it s tan d ou t on th e p age . Th e fact th at I’ ve ad d e d d rop s h ad o w m ake s it s tand ou t e ve n m ore . I’ ve ch ange d th e colo u r of th e m as th e ad to wh ite ; th is works we ll with th e b lu rre d b ackgrou nd as it j m p s ou t of th e p age . Th e M as th e ad is at th e top of th e p age , as u oth e r p ro fe s s ional m agazine s d o (s e ns e of p rofe s s io nalis m ).
    • 1 . C ove r With m y cove r lin e s , I’ ve b e e n cre ate d as I’ ve ad d e d im age s to th e m ; e ach im age h as its own cove r line (s tory). M y cove r lin e s le t th e re ad e r know wh at to e xp e ct in th e m agazin e ; th e y’ re als o th e m ain s torie s with in th e m agazine . Th e b ackgrou nd s h ap e th e cove r line s are on to p of is th e co lou r re d (with th e o p acity le ve ls tu rne d d o wn to 60% ), wh ich m atch e s th e h e ad e r; cons is te n cy. Th e font u s e d for th e cove r line s is th e p re fe rre d font m y au d ie nce s u gge s te d in th e qu e s tionnaire an d I’ ve ch os e to m ake it wh ite b e cau s e it s tand s ou t o n th e b ackgrou nd and m ake s it e as y to re ad as we ll as m atch ing th e m as th e ad (cons is te ncy). Th e m ain co ve r line s is th e m os t ap p e aling and b igge s t s tory with in m y m agazin e . Th e s am e with th e oth e r cove r lin e s , th is one is p lace d on a re d s h ap e (re ctangle , with op acity le ve ls of 60% ), th e font is th e s am e as we ll to m ake it s tand ou t; h owe ve r, th e te xt h e re is a lot b igge r, s im p ly b e cau s e I want th e re ad e rs to in s tantly s e e th e m ain cove r line s to gain th e ir inte re s t in th e m agazine . Th e s tyle of th is is s im ilar to H ip H op m agazine , ‘ Th e S ou rce ’ . My magazine The Source Th e foote r of m y m agazin e works th e s am e way as th e cove r lin e s and fo ote r; th e fact of th e wh ite te xt b e ing on a re d re ctangu lar s h ap e with th e op acity le ve ls tu rne d d own to 60% ; m akin g it s tand ou t. It j s t d is p lays a lis t o f H ip H op u artis ts p ote n tially m e ntione d in th e m agazine . Th e s tyle of th is te ch niqu e is ve ry s im ilar to ‘ th e S ou rce ’ . My magazine The Source
    • 1 . C ove r Th e m ain im age o n th e fron t cove r o f m y m agazine is a m e d iu m s h o t of a m ale wh o looks as if h e ’ s with in th e H ip H op ge nre ; th e fact th at h is clo th ing and p rop s (h at and h e ad p h o ne s ) s u it h is ap p e arance m atch e s th e fact of h im b e ing on th e front cove r of a H ip H op m agazine ; m ake s it look a lo t m ore p rofe s s ion al, like ‘ Th e S o u rce ’ . My magazine The Source Th e b arcod e , is s u e nu m b e r an d p rice o f m y m agazine is cle arly p re s e nte d in th e righ t b o ttom th ird of th e p age . It m ake s th e m agazine s e llab le and give s fe e d b ack to th e au d ie nce on th e p rice and wh at is s u e th e m agazine is . Th e fon t I’ ve u s e d for th e p ricing and is s u e of m y m agazine is th e s am e as wh at I’ ve u s e d for th e cove r lin e s , h e ad e r and foote r; it m ake s th e cove r co ns is te nt. S im ilarly ‘ Th e S ou rce ’ h as th e ir b arcod e , is s u e nu m b e r an d p rice in th e s am e p lace (m y m agazine h as a s e ns e of p rofe s s ion alis m ). My magazine The Source
    • 1 . C onte nts Title M agazine nam e (corp orate id e ntity) C onte nt s lis t M ain (b ig) im age H e ad ing s– p age nu m b e rs R u le Of Th ird s R u le Of Th ird s
    • 1 . C onte nts F or m y conte nts p age , I looke d at ‘ Vib e ’ for ins p iration. I’ ve trie d to lay m y conte nts p age ou t th e way ‘ Vib e ’ h ave and as you can s e e , th e re are s trong s im ilaritie s in th e way I’ ve got m y im age d own on e s id e , wh ils t th e conte nts lis t b e ing on th e oth e r s id e . F or m y m as th e ad , I’ ve u s e d th e s am e m e th o d as I d id on m y front cove r; cre ate a re d s h ap e an d tu rn th e op acity le ve ls d own, th e n ad d ing te xt. I th ou gh t th at ad d ing te xt to th e s h ap e wou ld m ake ‘ con te nts ’ s tand o u t a lot m ore and as you can s e e it’ s ve ry e ffe ctive . Th e id e a o f h aving a m as th e ad on th e conte nts , le ts th e re ad e rs know wh at p age th e ir o n; as we ll as th e re b e ing a conte nts lis t. I’ ve u s e d th e s am e te xt as I h ave for th e cove r line s on m y front cove r; cons is te n cy an d p rofe s s ion alis m . I’ ve inclu d e d th e nam e of m y m agazine on th e conte nts p age to e m p h as ize it; m ake s u re th e re ad e rs kno w th at th e ir re ad ing m y m agazin e . I’ ve p re s e nte d it at an angle to m ake it a b it m ore cre ative ; not th e s am e old b oring p o s itioning. My magazine Vibe An oth e r re as on I’ ve ad d e d m y m agazine nam e to th e conte n ts is b e cau s e I want it to look as p ro fe s s ional (corp orate id e ntity) as p os s ib le , j s t like ‘ Vib e ’ h ave d one . u
    • 1 . C onte nts With m y conte nts lis t, I’ ve m e ntione d all th e m os t ap p e aling p oints of wh at’ s in th e m agazine ; th e p oints th at th e re ad e rs are p os s ib ly m os t fond of and th e p o ints th e y’ d m os t like to re ad . Th e layou t of m y conte n ts lis t is e ffe ctive as it goe s from b ig to s m all; follows th e s h ap e of m y im age – th is is ve ry s im ilar to th e way ‘ Vib e ’ h ave laid ou t th e ir conte nts p age . Th e fon t re m ains th e s am e as m y front cove r; con s is te ncy and als o it works we ll (s tand s ou t) on th e b ackgrou n d as m y b ackgrou nd is p lain b u t s im p le . My magazine Vibe Th e im age I’ ve u s e d on m y conte nts p age fits into th e ge nre of H ip H op as th e m ale m od e l u s e d is p re s e n te d we ll; cloth ing an d ap p e aran ce . Th e im age is a m e d iu m s h ot (cap tu re d from th e wais t) and p lace d on th e righ t s id e o f th e p age in ord e r to le t th e conte n ts lis t flow on th e oth e r s id e ; s im ilar to ‘ Vib e ’ . I’ ve cu t ou t th e b ackgro u nd of m y original im age u s ing th e p olygon las s o tool an d I j s t p u t th e u e d ite d ve rs ion o n m y b ackgrou n d ; it s e e m s m ore s tro nge r and you r e nab le d to fo cu s m ore on th e m ale m o d e l. It ap p e ars th at ‘ Vib e ’ h ave d on e a s im ilar th ing with th e ir im age . My magazine Vibe
    • 1 . C onte nts F or m y conte nts lis t I’ ve ad d e d h e ad e rs . Th e s e h e ad e rs are in a d iffe re nt co lou r s o th e re ad e rs know th e ir ou tlin ing th e p age re fe re nce s ; fe e d b ack. Th e font is th e s am e as th e co nte n ts lis t its e lf; th is s am e te ch niq u e h as als o b e e n u s e d b y ‘ Vib e ’ ; th is s h ows p rofe s s ionalis m and cons is te n cy. My magazine Vibe
    • 1 . D ou b le p age s p re ad G rab H e ad line qu ote G rab qu ote Im age D rop cap M as t h e ad Article (te xt)
    • 1 . D ou b le p age s p re ad F or m y d ou b le p age s p re ad , I again lo oke d at ‘ Vib e ’ for in s p iration. I’ ve take n s o m e id e as on layou t from ‘ Vib e ’ m agazin e to cre ate a d ou b le p age s p re ad th at looks p rofe s s ional. As you can s e e on te rm s of layou t, th e m agazine d o u b le p age s p re ad s are alike . F or m y m as th e ad , I’ ve trie d to u s e th e s am e ap p roach as I h ave d o ne for th e m as th e ad on m y front cove r and conte nts p age ; th e fact th at I’ ve ke p t th e re d s h ap e b e h ind th e te xt p rove s th is (alth ou gh th e op acity le ve ls are fu ll th is tim e , s o th e te xt lo oks s trong agains t th e b lack b ackgrou nd ). Als o its n otice ab le th at I’ ve u s e d rou gh ly th e s am e co lou rs th rou gh ou t th e d iffe re n t p age s ; cons is te n cy, Th e s tyle of font is co m p le te ly d iffe re nt to ‘ Vib e ’ b u t p os itione d in rou gh ly th e s am e Vibe p lace . My magazine I’ ve inclu d e d a grab qu ote o n th e firs t p age of th e article to e m p h as ize wh at th e artis t (Little C arlo) h as s aid . Th is is m o re affe ctive as th e re ad e rs h e ar wh at th e artis t (s u p e r s tar) h as to s ay; like a lo u d e r vo ice . Als o I’ ve u s e d s e ve ral m ore grab qu o te s with in th e article (in te rvie w) to m ake it lo ok as if h e ’ s actu ally s aying it; th is is a good m e th o d of attracting a wid e r au d ie nce – th e y want to h e ar wh at a s tar h as to s ay.
    • 1 . D ou b le p age s p re ad Th e im age I’ ve u s e d for m y d ou b le p age s p re ad re p re s e nts th e H ip H o p ge nre we ll, as th e ap p e arance an d cloth in g of th e m o d e l is ap p rop riate an d typ ical. Th e way I’ ve p os itio ne d m y im age to fill a wh o le p age p rove s to b e p rofe s s ional as wh e n d oing m y re s e arch , I ofte n fou nd m os t d ou b le p age s p re ad s we re laid ou t like th is j s t like th e ‘ Vib e ’ one b e low. u As we ll as th e ‘ Vib e ’ article inclu d in g a d rop cap , I d e cid e d to u s e on e in m ine . It le ts th e re ad e rs know wh e re th e article b e gins ; th is p rove s to b e affe ctive . My magazine Vibe With th e article its e lf, I’ ve m ad e m ine to b e an inte rvie w; s e e m s like th e ob viou s th ing to d o in a H ip H o p m agazine ; th e au d ie nce want to find ou t ab ou t th e artis t p e rs onally. Lat of all I’ ve inclu d e d a h e ad lin e on m y article u nlike ‘ Vib e ’ b e cau s e it le ts th e re ad e rs know wh at th e article is b as e d on and wh at its going to b e ab o u t; like a s h ort s u m m ary.
    • 1 . Planning F or m y p lan ning, I cre ate d a d raft for all of m y m agazine ; front cove r, conte nts and d ou b le p age s p re ad . I d id th is to ge t an id e a o f wh at I initially ante d m y m agazin e p age s to look like and it als o gave m e a ch an ce to e xp e rim e n t with d iffe re nt layou ts and colou rs . F ront cove r Contents Double page spread As you can s e e m y m agazine p age s are ne ar e nou gh e xact to m y d rafts (m y d rafts m ad e th e p roce s s of m akin g m y m agazin e qu icke r as I h ad s om e th ing to work from ). Wh e n I b e gan to cre ate m y m agazin e I fou nd th at s om e th ings loo ke d b e tte r, s o d e cid e d to ch ange th e m . Als o p art of m y p lann ing re volve d aro u nd q u e s tion naire re s u lts ; in ord e r to ge t s u gge s tio ns on wh at m y targe t au d ie n ce wou ld p re fe r to s e e on and with in m y m agazine .
    • 1 . Planning What title would you prefer for my music magazine? 8 7 Hip2TheHop 6 5 Bass Beat Soundz 4 3 2 1 0 1 2 3 4 Th is q u e s tion gave m e au d ie nce fe e d b ack on wh at m y targe t au d ie nce wou ld p re fe r as a title (H ip H op m agazine ). What type of fonts would you prefer for my Hip Hop magazine? Eras De mi IT C - 4 Bauhaus 93 - Broadwa 7 y - 3 Berlin Sans FB -6 H e re I d is cove re d wh at fo nt m y targe t au d ie nce wou ld like to s e e with in m y m agazin e .
    • 2. How does your media product represent particular social groups?R e p re s e ntationMy m agazine re p re s e nts te e nage rs (1 5 – 1 9) wh o are in o r in to th e ge nre of H ip H op . Th e fact th at m y m ale m od e l on th efront cove r looks like th e typ ical figu re for H ip H op re in – force s th e re p re s e ntation for th is ge nre . Th e s am e with m y co nte ntsand d o u b le p age s p re ad ; th e m o d e ls h ave a typ ical H ip H o p ap p e arance to th e m , for e xam p le , th e cap s and h e ad p h one s .Alth o u gh I d o not h ave im age s of fe m ale m od e ls ; wh o re p re s e nt th e H ip H o p ge nre , I h ave m e n tione d th e m in m y foo te r.Th is m e ans m y m agazine is s u itab le for b oth ge nd e rs ; as th e re are m any H ip H op artis ts wh o are fe m ale s , s u ch as N ickiMinaj .Th rou gh th e re p re s e ntation of m y m agazine , I want th e au d ie nce to gain p as s io n or s tart to like (if th e y d on ’ t) th e H ip H opge nre th ro u gh th e m u s ic. H ip H op ap p e ars to b e u rb an an d s om e p e op le d is like th e fact th at th e m u s ic s om e wh ataggre s s ive and th rou gh th e re p re s e ntation of m y m agazine , I want p e op le to s e e th e oth e r s id e ; m y article is a good s ou rceto le t p e op le know wh at H ip H op re ally is .
    • R e p re s e ntation S o m e fe atu re s th at re p re s e nt th e H ip H o p ge nre th rou gh m y m agazine in clu d e : - Im age (fro nt cove r) E ye co ntact s s tron g – looking s traigh t at th e cam e ra Again, re p re s e nting th e H ip H op ge n re we ll as h is ap p e arance is typ ical - h at R e p re s e nting th e H ip H op ge n re – u s e of p rop s (h e ad p h one s ) s h o ws th is H is p os e re p re s e nts H ip H op as h e s e e m s con fid e nt (h an d in p ocke t) and s e rio u s
    • R e p re s e ntation S o m e fe atu re s th at re p re s e nt th e H ip H o p ge nre th rou gh m y m agazine in clu d e : - M y co nte n ts lis t – u s e of font (conte n ts p age ) Th e con te nt with in m y te xt re p re s e nts Th e font I’ ve H ip H op as it u s e d re p re s e n ts re fe rs to H ip H op H ip H op we ll as it e ve n ts and th ings looks a b it re late d to H ip H o p u rb an is e d and s u ite s th e ge nre (its als o th e font th at m y au d ie nce d e cid e d on in m y qu e s tionnaire )
    • Representation My grab qu o te re p re s e nts H ip Th e im age H o p as its cle arly re fe rring to a re p re s e nts th e m e o f it; rap . H ip H op as Th e qu ote is th e e m p h as izing acce s s o rie s wh at rap is and and th e p as s io n. Th e ap p e arance re ad e rs ge t to of th e m od e l take in wh at th e is s trongly artis t h as s aid linke d . Th e wh ich cau s e s to fact th at h e b e m ore h as h e ad affe ctive . p h on e s and a cap s trongly e m p h as ize H ip H op .
    • 3. What kind of media institution might distribute your media product and why?BauerAccording to my research, Its clear that ‘Bauer’ are the best institution to distribute my magazine as they have a wide rangeof music magazines that have been successful already; some of these include: Kerrang and Q. Also the fact that these aredifferent genres of music widens the audience, unlike ‘IPC’ who concentrate on the genre of women. - Kerrang (rock magazine) - Q (UK’s biggest selling music magazine)My target audience is those who are into the genre of Hip Hop age ranged between 15 – 25. Although ‘Bauer’ do not haveany Hip Hop magazines within there industry, I think there’s space for this to be as they seem to already have publishedsuccessful music magazines, as you can see above.
    • Bauer Its obvious that ‘Bauer’ have been successful with music magazines as I’ve said already, UK’s top selling magazine ‘Q’ has been successful, hence it being UK’s number one. Also the really popular ‘Kerrang’ has been successful. I want to talk more about ‘Q’ to emphasize the fact that they’ve distributed a top selling magazine. ‘Q’ is a popular music magazine published once a month in the UK. The first issue was released in 1986 setting itself apart from much of the other music press with monthly releases and higher standards of printing and photography. Since the first issue, 1986, ‘Q’ has been a popular selling music magazine as the total circulation is 80,418. This proves to be successful as its also the UK’s top selling music magazine.
    • Bauer The success of Bauer and their music magazines is why I think they’d be the right media institution to distribute my Hip Hop magazine. Although they havent got a Hip Hop music magazine within their institution, I think that they could make it work. The Hip Hop fan base is growing faster and faster with new artists coming in with new talents (for example: Drake, Nicki Minaj, Tyga etc). The fact that ‘Bauer’ have made ‘Q’ the best selling music magazine in the UK is the reason I think their the best institution for my magazine. Now Hip Hop is a much more popular genre; this allows more space within institutions to promote the Hip Hop genre so that the audience will gain more interest; potential of Hip Hop to be much more popular in the media industry. Bauer have proven to be the best media institution for my Hip Hop magazine but there are many rivals out there. One of these are IPC who have been successful over the past 50 years with there number one magazine, ‘NME’. Although ‘Q’ magazine is the UK’s number one selling magazine with a higher circulation then IPC’s ‘NME’, they still cause a threat as there currently the UK’s leading consumer magazine.
    • 4. Who would the audience be for your media product? As you can see on my magazine pages, the models are all young males with a Hip Hop appearance. This is noticeable that my target audience are young males between the age of 15 – 25 as the models I’ve used emphasize this. My magazine represents these males in a positive way, simply because their appearance is strongly linked to the Hip Hop genre and what I’m trying to achieve is a Hip Hop magazine. However, I’ve tried to broaden my audience by trying to attract female readers as well as males. I’ve included female Hip Hop artists to represent Hip Hop as a unisex genre. The Hip Hop genre is a mix of male and female talent: http://www.hiphoparchive.org/prepare
    • 4. What is your favourite type of music? 6 Other 5 Classical Whilst researching, Its obvious that there are a mix of genders 4 Rock who enjoy Hip Hop music as Hip my questionnaire consisted of 3 Hop asking about 50% of males and 50% of females. 2 Indie 1 Pop 0 1 2 3 4 5 6 7 8 9 Presumably my target audience of males and females who fit into the Hip Hop genre like listening to the well known selection of Hip Hop artists in my magazine, such as Nicki Minaj, Lil Wayne, Katy B and Rick Ross. All of these artists represent Hip Hop in a good way as they represent the wide interest in the style of music and the way both genders are fond of this.
    • 5. How did you attract/address your audience?To help get my audiences point of view on what they would like on my magazine, I carried out a questionnaire summarisingthe attractions on my magazine. Some of these features include the colours, what they would prefer on my magazine(articles, new music etc) and the styles of font. What type of fonts would you prefer for my Hip Hop magazine? What sort of things would you like to see in a music magazine? 12 Eras Demi 10 ITC - 4 Bauhaus Images 93 - 7 Competitions 8 Gossip 6 Broad Berlin Sans 4 way - 3 Events FB - 6 2 0 1 2 3 4 Th is is wh at m y au d ie nce p re fe rre d to s e e with in m y m agazin e ; im age s . Wh at yo u H e re from m y qu e s tio nnaire I h ave a s e t can s e e on m y m agazine is a s e le ction o f of re s u lts th at d e te rm ine th e fo nt m y im age s th at h ave b e e n e d ite d in ways to au d ie nce p re fe r to s e e with in m y attract m y au d ie nce m ore . m agazine ; as you can s e e th e y h ave ch o s e n ‘ Bau h au s 93’ wh ich I h ave actu ally u s e d with in m y m agazin e .
    • 5. M od e l lookin g s traigh t at th e cam e ra – im p o s ing figu re ; wh e re ve r yo u m ove , h is e ye s follow. M y u s e of colou rs contras t we ll with e ach oth e r (wh ite and re d ) and als o contras t we ll with th e b ackgrou nd ; s tand s ou t – e ye catch in g. Th e p os iting of th e m od e l is p lace d we ll; com ing o u t of th e s id e and th e p os e of th e m od e l cau s ing a lot of attraction as it ap p e ars h e ’ s confid e n t – goo d role m od e l. Again with the My masthead is striking colours; merge well (attractive) as it catches the This image is together with the eye. Its vibrant and also the similar to the background as well. colours fall through from the one on my The use o a limited palette; consistency and front cover colour palette proves professionalism. as the model to be consistent. appears to be looking Also the outline around The use of the grab quotes straight at the image makes it that with the consistent colours the camera – more striking and it is appealing to the readers giving a stands out – the colour and the title is bold and good vibe; also fits into the palette – striking – consistency as the confident. consistency. colours are within the
    • 5. My masthead is bold, large which makes it stand out. It can be seen from a distance As the main cover lines, because of the chucky the header attracts the text which attracts the audience; information on audience; they can Hip Hop artists are inside notice my magazine. the magazine which makes people want to look inside and again find out. The fact that the first The same with my main issue has been dropped cover lines, my in price, instantly reels in additional cover lines readers (they see it as a attract the audience bargain) and there’s a mainly because of the bigger chance of more images but also copies being sold. because there are short summaries of what’s inside. The main cover line The fact that I have attracts the audience by included a set of Hip Hop letting them know the artists on my footer main and biggest story Hip Hop appearance; creates attraction as the within my magazine; looking straight at the audience are interested. makes them want to look camera. inside and find out.
    • 5. My contents list is full of short Like I’ve said before, the summaries of masthead here is bold what’s included in and vibrant which attracts the magazine. This the audience; catches the makes the eye. audience want to look inside; the fact that I’ve included events in this list increases the chance of my audience wanting to find out more and look inside my Hip Hop appearance; magazine. looking straight at the camera.
    • 5. The way I’ve created my title to be bold and eye catching makes it attractive; once the audience see the title, there’s potential that they would want to read the article. Said by the artist himself – attraction/interest. Hip Hop appearance; looking straight at the camera. This image creates attraction; the fact The article itself is full of information that its outlines with a on the artist. The fact that it’s full of vibrant border answers and grab quotes from the attracts the eye. artists his self makes it attractive to my audience; they want to read it.
    • 6. What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this)Th e n I u s e d th e b lu r tool to b lu r ou t th e b ackgrou nd I s e le cte d b yclicking in ve rs e . As you can s e e th e affe ct is re ally good as it m ake sth e m od e l th e focal p oint o f th e wh ole im age (th is will b e u s e d on m yfront cove r – I want th e re ad e rs to p ay atte ntion to th e m o d e l). Afte r u s ing th e qu ick s e le ction to ol to s e le ct th e m o d e l, I th e n m ad e th ings e as ie r b y clickin g in ve rs e , wh ich s e le cts th e re m aining H e re I h ave u s e d th e b ackgrou nd . qu ick s e le ction tool; as you can s e e th e icon ab o ve is th e qu ick s e le ction to ol and th is tool is u s e d for s e le cting an ob j ct qu ickly. As you e can s e e I h ave s e le cte d th e m ale m od e l .
    • H e re I’ ve cre ate d a n e w p age for m y m agazin e (fron t cove r). As you can s e e th e s ize is A4. O n ce m y p age was cre ate d I th e n ins e rte d m y e d ite d im age ; th e im age fits nice ly on th e p age with th e p rop ortion s caling we ll – th e wid th of th e m o d e l p re tty m u ch fits acros s th e p age and th e re ’ s s p ace ab ove th e m od e l for th e m as th e ad . Als o I ins e rte d th e im age onto a ne w laye r to m ake organis ation and e d iting e as ie r wh e n th e p age s tarts to fill u p .Th is is wh e n I cre ate d m ym as th e ad . I ch os e a fon t th atwo u ld re p re s e nt H ip H o p(looke d at H ip H op m agazin e sfor id e as ) an d th e n ch ange dth e colou r, s ize and s tyle . F o rm ore affe ct I d e cid e d to ad dd rop s h ad o w to m y m as th e ad ;I d id th is b y clickin g o n “ fx”th e n “ d rop s h ad ow” . As youcan s e e th e laye r s tyle b oxh as a lot of op tio ns in th e re ;th e s e are j s t for e d iting, for ue xam p le you co u ld ad j s t th e ud rop s h ad o w s o it wo u ld b e atan angle or m ore d arke r, withs h ad ow e tc. I als o d id th isp roce s s wh e n cre atin g m ys lo gan (s e lling line ).
    • H e re I’ m cre atin g m y h e ad e r. All I d id is in s e rt a s h ap e (re ctangle ), re s ize it to th e wid th o f th e p age , ch ange th e colou r; as you can s e e h e re I am ch anging th e s h ap e re d . To ad d m ore affe ct, I ch an ge d th e o p acity le ve ls d own to 60% . D u ring m y re s e arch , I s e e n th at one m agazine u s e d th is affe ct and th ou gh it loo ke d good s o gave it a try on m y m agazine . I p os itio ne d th e h e ad e r at th e top of th e p age wh e re is s h ou ld b e (I will late r ad d te xt). As always th is is on a ne w laye r to p re ve nt th ings ge tting m ixe d u p or los t.Th is is wh e n I ad d e d te xt to th eh e ad e r. Th e font I ch os e was wh atm y au d ie n ce p icke d in th equ e s tionnaire I m ad e . I th ink th e fon tI’ ve u s e d (Bau h au s 93) re p re s e n tsH ip H op b e cau s e of th e s tyle o fle tte ring. I als o re s ize d th e font to are as on ab le s ize wh e re it fits with inth e h e ad e r. To m ake m y m agazinecove r cons is te n t, I d e cid e d to m aketh e te xt colou r wh ite (like th em as th e ad ) as it’ s a b o ld colo u rwh at s tand s ou t again s t th e
    • Th e s e are m y cove r line s , an ch ore d b y im age s . With th e re d s h ap e s , I u s e d th e s am e te ch niqu e s as I d id with m y h e ad e r (com p le te ly th e s am e ). With m y im age s , I e d ite d th e m th e s am e way I d id with m y m ain im age (b lu rre d th e b ackgrou nd e tc) to m ake th e m loo k con s is te nt. I th e n j s t ins e rte d th e m onto ne w laye rs and u p os itione d th e m o n th e re d s h ap e . With m y cove r lin e s , I u s e d th e s am e fon t as m y h e ad e r and th e s am e co lou r; con s is te ncy and p rofe s s ion alis m (lim ite d colo u r p ale tte ). M y cove r lin e s j s t s u m m aris e a s tory ab ou t th e u artis t in th e p ictu re s . To p o s ition th e s e I u s e d th e s am e m e th od as th e im age s , e ach co ve r line h ad an in d ivid u al laye r.Th is is m y m ain cove r line . Th is font is th e s am e as th e fo nt on m y o th e r cove r line s andh e ad e r b u t b e cau s e I wan t th is to s tand ou t m ore to m ake re ad e rs re ad th is , I incre as e dth e s ize qu ite a lot; b e cau s e th e te xt is b ig and b o ld it m ake s it e ye -catch ing and th is isth e s tory with in th e m agazine th at wou ld b e th e m os t ap p e alin g to re ad e rs o ve rall. Withth e re d s h ap e s , again th e s am e p roce s s as th e oth e rs . N ote th e u s e of laye rs as we ll.
    • Th is is j s t th e p rice u b ad ge . As you can s e e I’ ve cre ate d an offe r in cre as e th e ch an ce o f p e o p le b u ying m y m agazine . As m y te xt and re d s h ap e s on m y cove r, th is is als o d one in th e s am e way. As m y m agazine take s s h ap e , you can s e e th at its con s is te nt b e cau s e of th e u s e of te xt and s tyle . Als o note h ow I’ ve u s e d lim ite d colou rs th rou gh ou t (lim ite d colou r p ale tte . Als o th e re ’ s a s cre e n p rint of all th e d iffe re nt laye rs I u s e d for th e p rice b ad ge .Th is is th e le gal way of p u rch as ing am agazine ; b arcod e . I go t th isb arcod e fro m th e inte rn e t b u t ad d e dte xt for th e p rice and is s u e nu m b e r.I ke p t th e fon t and colo u r th e s am eh e re b u t j s t d e cre as e d th e s ize to ufit in p rop ortion to th e b arco d e tom ake it look like a p rofe s s ion al one .I als o u s e d s e p arate laye rs for th ete xt and th e actu al b arcod e .
    • My foote r in clu d e s a s e rie s of p op u lar H ip H o p artis ts , fe m ale s and m ale s to b alance it ou t; th is is good re p re s e ntation as I’ m p re s e n tin g H ip H op th rou gh m ale s as we ll as fe m ale s . With m y foote r, I u s e d th e s am e m e th od wh e n cre ating m y h e ad e r b u t th is tim e j s t m ad e s m all u ind ivid u al s h ap e s for a b e tte r affe ct. N o te h ow m any laye rs I’ ve u s e d to j s t cre ate a s m all th in g, alth o u gh it u loo ks affe ctive . With th e te xt, again th e s am e as all m y oth e r te xt on th e p age , colo u r, s tyle and fon t.H e re I’ ve u s e d th egrad ie nt tool to b le n dd iffe re nt s h ad e s ofgre y fo r m yb ackgrou nd . As youcan s e e I’ ves tre tch e d th e grad ie nttool d iagonally tocre ate an affe ct. I gotm y ins p iration fro mVib e m agazin e andu s e d th is te ch niqu e fo rm ine ; its m ake s it lookp rofe s s ion al. Als o asI’ ve b e e n d oingth ro u gh o u t m y e d iting,I’ ve u s e d a s in glelaye r for th eb ackgrou nd .
    • 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Loo king at m y p re lim in ary m agazine and m y n e w m agazine , I can s e e a lot of im p rove m e nts . M y ne w H ip H op m agazine looks s o m u ch m ore p rofe s s ion al; th e u s e of layou t (ru le of th ird s ), colo u r and co nte n t is m u ch m ore cons is te nt and it contras ts and fits in we ll toge th e r. M y p re lim inary m agazine looks p lain, th e p age is e m p ty and th e qu ality is ove rall p oor; th e cove r line s d on ’ t lo ok p rofe s s ional an d e ve ryth ing clas h e s (alth ou gh th e layou t and co lou r p ale tte are u p to s tand ard s ). I can e vid e ntly s e e th e u s e of P h oto s h op to ols h ave b e e n u s e d in a m u ch b e tte r way th e n I u s e d th e m in m y p re lim in ary tas k as m y n e w H ip H op m agazine looks s o m u ch m ore p rofe s s ion al. Anoth e r th ing th at m ake s m y n e w m agazine look p ro fe s s ional is th e cons is te ncy th ro u gh o u t (co lou rs , im age s , ge n re and layou t.
    • 7. Th e u s e of u s ing a h e ad e r M as th e ad – u s e of d rop s h ad o w, m ore attractive , e ye catch in g font; p rofe s s ion al C ove r line s m u ch m ore p rofe s s ional, attractive font, u s e of b ackgrou nd s h ap e s (m ake s te xt s tand ou t) and u s e of ad d ing im age s into co ve r line s B e tte r qu ality im age , u s e of e d iting (m ore ap p e aling), take n b e tte r, angle B arcod e p os ition e d b e tte r; fo nt m o re linke d in o s u it b arcod e , m o re R u le of th ird s p rofe s s ion al B e tte r u s e of s e e n m ore o n C o ns is te ncy; laye rs Mo re p rofe s s io nal foote r, th e ne w colou r p ale tte , m o re attractive , u s e of m agazine layou t colou r, fon t and s tyle (m agic ‘ C ’ )
    • 7. Inclu d ing m y m agazine nam e on th e co nte n ts p age , cons is te ncy, p rofe s s ion alis m M as th e ad – m o re p rofe s s io nal, u s e of colou r, fo nt C o nte nts lis t m o re flu e nt, u s e of font, colou rs , cons is te ncy O n e b ig im age , m o re p rofe s s ional, s tand s ou t m o re , b e tte r qu ality, u s e of e d iting B ackgrou nd m ore ap p e aling, C o ns is te ncy; B e tte r u s e of u s e of tools and colou r p ale tte , laye rs e d iting, layou t p rofe s s io nal