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Hulu research presentation
 

Hulu research presentation

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    Hulu research presentation Hulu research presentation Presentation Transcript

    • By: Rebecca Nathan
    • Overview• Hulu is an online video service offering a selection of hit shows, clips, movies and trailers.• Offers subscription service, Hulu Plus for faster access to shows and movies.• Hulu brings together a selection of videos from over 260 content companies.• Hulu videos are played in their own embeddable branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.• http://www.hulu.com/
    • Creator and History• Jason Kilar serves as the CEO of Hulu, LLC, an online video joint venture of News Corp and NBC Universal.• Jason joined Hulu after nearly a decade of experience at Amazon.com where he served in a variety of key leadership roles.• Jason began his career with The Walt Disney Company, where he worked for Disney Design & Development. He received his M.B.A. from Harvard Business School and graduated Phi Beta Kappa from the University of North Carolina, Chapel Hill, where he studied Business Administration and Journalism & Mass Communication.
    • 2007June 28 Jason Kilar Named Chief Executive Officer Hulu Press ReleaseMarch 22 NBC Universal and News Corp. Announce New Online Video Venture2008December 18 Associated Press Names Hulu Website of the Year’October 30 Hulu Named #4 in TIMEs 50 Best Inventions of 20082009April 30 Disney to Join NBC Universal, News Corporation and Providence Equity Partners as an Equity Owner of Hulu2010November 17 Hulu Officially Launches the Hulu Plus Subscription Service for $7.99.2011October 28 Hulu and The CW Announce Content PartnershipOctober 5 Hulu and Univision Announce Content Partnership2012July 31 Hulu Plus Arrives on Apple TV
    • Mission StatementHulus mission is to help people find and enjoy the worldspremium video content when, where and how they want it.As we pursue this mission, we aspire to create a servicethat users, advertisers and content owners unabashedlylove.
    • Purpose• Hulu allows users to enjoy great videos on Hulu.com and on many other popular sites across the Web. Hulu videos are available on Yahoo!, MSN, AOL, IMDb and TV Guide, as well as a growing network of personal blogs, fan sites and other sites where users choose to embed the Hulu video player.• Additionally, Hulu Plus subscribers can access content across PCs, internet-connected TVs, set-top boxes, gaming consoles and mobile phones and tablets.
    • How is it used in Education, Home and Business? Business: Like the broadcast television business, Hulu depends on revenue from its sponsors so it can provide video free of charge. Hulu splits its ad revenue with the sites content providers and distribution partners Education and Home: We’re already using video that we’re finding for free from other sites, but having to go through the hassle of downloading it (YouTube, Vimeo, etc), converting it and/or putting it somewhere on the network where it can only be accessed at school. Many teachers have highly trafficked websites for their classrooms, which students and parents are using regularly. The website-ready, embeddable-friendly, search- able database of the on demand Hulu video library might be something is worth exploring. Overall, Hulu makes catching up on TV shows and movies easy and accessible. Now we can learn from home as well as in classrooms.
    • Money MakerHulu makes its money through advertisers:• Hulu gives advertisers an opportunity to associate their brands with premium online video content and connect with highly engaged consumers. And, through the Hulu Plus subscription service, advertisers can extend their reach to the users of the millions of Hulu Plus enabled devices on market today.• Additionally, Hulu offers and is committed to the continued development of innovative advertising experiences. More than 1000 advertisers have leveraged the Hulu service since launch in 2008, including Johnson & Johnson, McDonalds, Visa, Pepsi, Nestle, Microsoft, GEICO, Target, Verizon Wireless, Sprint, Purina, Nissan, Toyota, Honda, State Farm, Allstate, Unilever and Procter & Gamble.
    • Similar Sites/Companies • Youtube • Sidereel.com • Cbs.org • Livestream.com • Blogtv.com • Tvguide.com • Netflix.com • Mtv.com • Pandora.com • Comcast.net • Imdb.com
    • Articles about HuluArticle #1: According to the Chicago Tribune, Hulu is a desirableprospect for Apple Inc. An anonymous source from Apple leaksthat they are considering making an offer for Hulu which wouldextend online video service even more. If Apple were to take onHulu, Netflix would face a severe challenge with customers.Article #2: According to the Washington Post, Hulu.com is aremarkable site that offers free, ad-supported online streaming. Itallows for mobile watching on PCs, smartphones, TVs, and otherportable devices. Hulu offers over 105 million stream optionswithin the first to years of its creation. This live video web istaking off and many companies like Apple and Google are makingoffers.
    • Articles Continued…Article #3: Hulu.com allows users to catch-up on missed TVshows and movies simply. Hulu offers a variety of shows whileoffering features that allow for users to customize viewerexperience. Hulu is one of the top ten most preferred TVservices sites with a wide range of services. The majority ofusers of Hulu strongly encourage others to switch over to thissite for all your favorite shows and movies. It is just so easy,simple and convenient.
    • Possible Careers with Hulu…
    • Public Relations Coordinator At Corporate for Hulu.comUnder the direction of the Head of Communications, this position willsupport the entire communications team at Hulu. This role will assistwith the execution of public relations campaigns and events. The PRCoordinator role requires a strong degree of multitasking, a sharpfocus for details, an ability to find the humor in chaos and an innatesense of urgency to promptly respond to team and media requests.The PR Coordinator must be clever, thoughtful and tenacious.He/she must have a passion for our industry and the business ofcommunications, a “can-do” attitude and a hunger to master thebasics of PR/Communication field. This includes media pitching,industry research, social media, event coordination, press materialwriting and presentation development.