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SocialFeet The Social Media Distribution Network Nathaniel McNamara, CEO, SocialFeet
Unleashing the power of Facebook Connect for the masses SocialFeet transforms sites that are lonely, unnoticed, and under appreciated into engaging, social sites that can draw significant traffic, leveraging Facebook Connect Three minutes to three hours, instead of three months
Facebook Connect FUD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The solution - SocialFeet ,[object Object],[object Object],[object Object],[object Object],Simple Customizable Free
SocialFeet shares users actions to drive traffic back to the source ,[object Object],[object Object],[object Object],[object Object],[object Object],Coming Soon posts comments encourage poll upload FB Widgets Twitter MySpace Bebo/AIM visitors visitors
Demonstration – Capturing Social Actions ,[object Object]
E-thepeople.org Post Becoming a member Polls Letters Comment Petitions Number of monthly social actions: ~30,000 Every site has multiple actions that can be captured and shared
Capturing when someone “Encourages” an article E-thepeople captures three actions (Posts, comments, and encourage)
Ask Visitor to Connect and share the story The visitor is prompted with a dialogue box
Friends see the story in their newsfeed and interact, driving traffic back to the original site The article appears on the visitors wall and in their friends newsfeed
The site owner can customize the logo, the message, the call to action Publisher may customize elements
Demonstration – Widget ,[object Object]
Widget – currently installed on 200+ sites Authentication – Who is visiting the site Toggle to see Everyone/friends and all sites/this site/this page Sponsored Listing – Shown on 200+ sites Actions of users on network of sites, including clicks, visits, shares, encourage, post, comment, and more. (based on toggles) Pictures of visitors (based on toggles) Customizable widget (coming soon)  
Market Size – cont’d ,[object Object],[object Object],[object Object],Metric Weekly Activity Items shared on Facebook 1,000,000,000  Total potential activity across internet 16,000,000,000 Items that users currently interested in sharing 8,000,000,000 Clicks per shared items 6,400,000,000 to 16,000,000,000 Total addressable market (TAM)  revenue $64,000,000 to $160,000,000 Assumption Source: Facebook Facebook accounts for 1/16 th  of time online (and activity) Conservative estimate: 50% 0.8 to 2.0 clicks per newsfeed item, according to FB insider Typical rates:$0.05 to $1.00 CPC; we use $0.01 CPC here
Market Size – Macro level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we generate revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web - Visitor takes Action Web - Visitor publishes action to FB Facebook – Friend sees action in stream Facebook – Friend clicks link Web – Insterstitial Ad Publisher may also pay a low CPC to remove this ad
Proprietary Technology/Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Landscape Complex Simple General Specific application
Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Team ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financing/Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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SocialFeet transforms sites into engaging social destinations with Facebook Connect

  • 1. SocialFeet The Social Media Distribution Network Nathaniel McNamara, CEO, SocialFeet
  • 2. Unleashing the power of Facebook Connect for the masses SocialFeet transforms sites that are lonely, unnoticed, and under appreciated into engaging, social sites that can draw significant traffic, leveraging Facebook Connect Three minutes to three hours, instead of three months
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  • 7. E-thepeople.org Post Becoming a member Polls Letters Comment Petitions Number of monthly social actions: ~30,000 Every site has multiple actions that can be captured and shared
  • 8. Capturing when someone “Encourages” an article E-thepeople captures three actions (Posts, comments, and encourage)
  • 9. Ask Visitor to Connect and share the story The visitor is prompted with a dialogue box
  • 10. Friends see the story in their newsfeed and interact, driving traffic back to the original site The article appears on the visitors wall and in their friends newsfeed
  • 11. The site owner can customize the logo, the message, the call to action Publisher may customize elements
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  • 13. Widget – currently installed on 200+ sites Authentication – Who is visiting the site Toggle to see Everyone/friends and all sites/this site/this page Sponsored Listing – Shown on 200+ sites Actions of users on network of sites, including clicks, visits, shares, encourage, post, comment, and more. (based on toggles) Pictures of visitors (based on toggles) Customizable widget (coming soon) 
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  • 18. Competitive Landscape Complex Simple General Specific application
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