MBA in Design Strategy Program Description


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This is information from the Design MBA program at CCA information night in San Francisco. This is up-to-date as of May 2009 but may be updated in the Fall.

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MBA in Design Strategy Program Description

  1. 1. MBA in Design Strategy California College of the Arts (CCA) Nathan Shedroff Program Chair
  2. 2. What’s driving this intersection? “The MFA is the new MBA” —Dan Pink, 2004 Harvard Business Review Tomorrow’s B-School? It Might Be A D-School” Special Report, 2005, BusinessWeek
  3. 3. What’s driving this intersection? “CEOs Must Be Designers, Not Just Hire Them” —Bruce Nussbaum, 2007 BusinessWeek
  4. 4. What’s driving this intersection?
  5. 5. What’s driving this intersection?
  6. 6. Program Description: Help create the next generation of business leaders, not merely design leaders or leading designers.
  7. 7. What the program isn’t: MFA Design > leading designers Masters Design Mgmt. > design leaders MBA Design Strat. > business leaders
  8. 8. Who is this program for? Designers Other Professionals (including from the NGO sector) Program Aim: 25-30 per cohort
  9. 9. Where are the jobs? Consulting (organizations) Companies (management & intra.) Start-ups Non-profits (management & innov)
  10. 10. Curriculum: What does the program focus on? Strategy, Innovation, Sustainability, Collaboration, Entrepreneurship B+D(+S) Each course: investigate, analyze, make, write, present, collaborate
  11. 11. Curriculum: Throughout: Strategy, Innovation, Sustainability, Collaboration, Entrepreneurship Each course: investigate, analyze, make, write, present, collaborate
  12. 12. Program Description: Low-Residency Model: Four-day weekends Five times a semester (each month) Time flexibility for students and faculty Geographic flexibility For now: full-time program
  13. 13. Program Description: Dual Design Degree (3 years): 1 2 3 4 5 6 MFA Strand Form + 2 Skills Studios (6 units) Discipline-Specific Studio Thesis Presearch (6 units) Thesis: Studio (6 units) Ethics & Organizational Culture Strategic Management (3 units) (6 units) (3 units) Design Research (3 units) Contemporary Issues (3 units) Experiences Studio (6 units) Venture Studio (Thesis) (6 units) History of Media (3 units) Leadership by Design (3 units) Advanced Topic Studio (6 units) Managerial Economics (3 units) Operations & Systems (3 units) Business Law & Negotiation (3 units) Live Exchange (3 units) Bus. Models & Stakeholders Finanical & Managerial Market Insight Studio (6 units) Managerial Finance (3 units) Sustainability Studio (3 units) (3 units) Accounting (3 units) MBA Strand
  14. 14. Program Description: In the Future (3+ years): Executive Certificate Program (those already with a business degree) Part-time Program (every course starts every semester)
  15. 15. Blog and Online Resource Center:
  16. 16. Thank you!
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