Sustainability @ CCA
Nathan Shedroff
April 2009

Sustainability @ CCA
Our approach:
Sustainability is a core value for the
whole school. It should be addressed
integrally in every program and most
every course, not something that is
attached to the curriculum.

Sustainability @ CCA
Part of our 5-year strategic plan
Curriculum Committee: ECOTAP
Student group: CEED

Sustainability @ CCA
Sustainability encompasses 3 domains:
FINANCIAL SYSTEMS
SOCIETY
ENVIRONMENT

Sustainability @ CCA
The model we’re helping to develop
(“The Presidio Model”):
Principles
Frameworks (perspectives)
Tools
Design Strategies

Sustainability @ CCA
Principles:
Systems Thinking
Multidisciplinary Teamwork
Service to Users/Customers
Multi-stakeholder Engagement

Sustainability @ CCA
Frameworks:
Natural Capitalism
The Natural Step™
Cradle to Cradle
Holistic Management

Sustainability @ CCA
Tools:
LCA (Life Cycle Assessment) ISO 50001
Total Beauty™ SOS (Blackburn)
Biomimicry Wheel of Change
City Climate Protection
SROI
Manual
Sustainability Helix Metrics (GDP, GPI, GNH,
Blended Value GRI, SRI)
Integrated Bottom Line LEED
LASER Manual FASB redefinition of Profit
Footprint Calculators SCORE
(water, carbon, etc.) Factor 4 and Factor 10
Stakeholder Analysis SHINGO
SA 8000 SIGMA
CSR

Sustainability @ CCA
Design Strategies:
Reduce • Design for Use (Usability & Meaning)
• Dematerialization (Materials, Energy & Transportation)
• Substitution (Materials & Energy)
• Localization
• Transmaterialization
• Informationalization
Reuse • Design for Durability
• Design for Reuse
Recycle • Design for Disassembly
• Close the Loop
• Design for Effectiveness
Restore • Design for Systems

Sustainability @ CCA
Government & Policy:
Principles Systems Thinking
Stakeholder Engagement/Community Activism
Citizenship/Representation
Frameworks Democracy
Socialism
Totalitarianism
Social Contract
Tools Voting/Polling
Lobbying
Bills/Regulation
Propaganda
Metrics: GNP, GNH, GPI, etc.

Sustainability @ CCA
Business Dynamics:
Principles Systems Thinking
Stakeholder Engagement
Service Culture
Frameworks Market Capitalism
Michael Porter
Entrepreneurial Creativity/Creative Distruction
Value Chain
Tools TQM, Six Sigma
Stage Gate
SWOT
Doblin Value Model
Metrics: ROI, NPV, IRR, GNP, etc.

Sustainability @ CCA
Design Thinking Principles:
Principles Systems Thinking
User/Design Research & User-Centered
Frameworks Experience/Meaning Models
Tools Deep Dive
Prototyping
Iteration
Need Finding
Ethnographic Techniques
Critique

Sustainability @ CCA
Thank you