Toboc Digital MarketingINDEXIntroductionBRAND COMMUNICATIONWhat is Digital Marketing?Why Use Digital Marketing?Digital Marketing StructureOur Digital Marketing SolutionsWhat is SEO?Our SEO ProcessWhat is SEM?Our SEM ProcessWhat is SMO?Our SMO Process
Introduction (Contd…)BRAND COMMUNICATIONIt’s very important to know:• Who are your customers?• How to communicate with them?• How to deliver what they want?• And when they want it?
What is Digital Marketing?• Promotion of brands using all forms of digitaladvertising.• In DM we can make use of electronic devices such asPCs, tablets, smartphones, digital billboards to engagewith consumers & other business partners.• Internet Marketing is a major component of digitalmarketing.
Why Use Digital Marketing?Rule #1: Reach to the Real CustomersFor your business to reach people it needs to fish where the fish are. That’s online, and thepond is growing bigger everyday.Rule #2: Track your EffortsDigital marketing & advertising can tell you lots of things that traditional media can’t: e.g.,exactly how many people saw your ad, how many people clicked on it, and how many ofthose clicks resulted in people looking around your website. The best part is that you canmonitor this throughout a campaign – allowing you to make tweaks depending on how thecampaign’s going.Rule #3: Single Use vs. Unlimited Shelf LifeComparing the investment involved in a single ad vs. investing in an online presence is agood way to demonstrate the value of digital marketing.This is why an investment in digital marketing can lead to better results over a long period oftime than traditional media.
What is SEO?SEO is an abbreviation of Search Engine Optimization. This is the process ofstructuring a web page so that it is found, read, and indexed by search engines inthe most effective manner possible.
What is SEM?Search Engine Marketing is a form of internet marketing that involves promotion ofwebsites by increasing their visibility in Search Engines through optimization &advertising. SEM may use pay per click listings to increase the visibility.
What is SMO?Social media optimization refers to the use of social media channels &communities to generate publicity to increase the awareness of a product, brandor event. Types of social media involved include RSS feeds, social news &bookmarking sites, as well as social networking sites, and video and blogging sites.