An introduction to blogging
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An introduction to blogging

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Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.

Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.

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An introduction to blogging Presentation Transcript

  • 1. An Introduction to Blogging
  • 2. Show of Hands… See Social-Media-Optimizatio.xls for details across all channels. How many of you blog? How many of you have abandoned your blog? How many of you plan to start a blog?
  • 3. What is a Blog? • Blog originally came from the word “weblog”. • It’s akin to an online journal or diary, although blogs are used for much more now, like online journalism and Digital Marketing. • A blogger is someone who blogs, or writes content for a blog. • Blogging is the act of writing a post for a blog.
  • 4. The Blogger Spirit… • A blog can be whatever you want it to be; it’s not about the what but the why. • Blogging is what you do, what you do not do, and what you wish you had done when you did it.
  • 5. Facts About Blogs… • Based on Wordpress stats, about 1,654,479 new Blog Articles are posted each day. • 54.7 million Wordpress blogs that 330 million people view – at a total of over 2.5 billion pages – each month. • Those 181 million blogs (based again on Wordpress stats) boast over 1.3 million comments each day. • A large majority of Internet users read blogs at least monthly, and 46 % read blogs more than once per day. • Post early! Blog reading is highest (80 %) in the mornings, peaks at 10 AM and decreases throughout the day. • Business blogging- 70 % of marketers blog at least weekly. • Blogging frequency matters. Hubspot reported in March of 2012 that 43 % of “less than monthly” business bloggers yielded a customer from their blog, compared to 92 % of businesses blogging “multiple times per day". • Companies that blog have 55% more website visitors. • Companies with more than 51 blog articles experience a 77 % lift in median monthly leads.
  • 6. World’s Favorite Free Blog Platforms…
  • 7. Blogs that Rock!! • http://ma.tt/ (Wordpress Founder Matt Mullenweg's Blog) • http://www.huffingtonpost.com • http://mashable.com/ • http://www.lifehacker.co.in/ • http://journal.neilgaiman.com/ • http://techcrunch.com/ (The undisputed King, of course!) • http://moimoksha.blogspot.in/ (The rants of an upcoming Writer)
  • 8. TIME TO OPEN UP YOUR MINDS!!! End of School…