Radio's cheese has moved with the advance of technology, but it's in the perfect position to return to what made it so powerful in the first place...the connection and conversation with the listener.
DJ's (On-Air Presenter's) have ...to recognize the importance of utilizing the available Social Media tools to engage beyond the microphone - because by itself, the mic is no longer the magic bullet it once was.
If jocks Integrate social media into their routines, have Conversations beyond the mic...the hits to their station personality pages and branded sites will generate more hits and fans.
This slide presentation was from a presentation I gave to Clear Channel Charlotte's radio programming staff.
Clipping is a handy way to collect important slides you want to go back to later.