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Transcript

  • 1. Local MarketingBy: Nathan Kornet and Daniele Di Cerbo
  • 2. What Is Local Marketing?• The strategies used to send a message to a target market• Focuses on Four Dimensions:• Segmentation• Media• Messaging• Measurement
  • 3. How Business can use Local Marketing• Local deal sites and social media allow for businesses to work market effectively with a low budget• Use of mainstream sites with large user base (Facebook, Twitter , Foursquare and etc.)
  • 4. B2B or B2C?• B2C• More affective to for building a relationship with consumers• Build rapport
  • 5. Not-for-Profit• Free the Children• Uses Twitter and Facebook• Encourage to donate and promotes events
  • 6. For Profit• Aveda• Use Foursquare to give discounts to those who check in to their stores• Example: Checking into Promenade Mall and receiving a 30% discount within the hour
  • 7. Google Places• Allows businesses to add themselves for free• Users can rate and share places• Similar to Foursquare (except with google)• Use for business: Free, allows for consumer trends analysis
  • 8. Living Social• A “social couponing” website• Allows you to buy deals with the chance of getting them for free by sharing with friends• Use for business: Helps small businesses grow awareness, Planned word of mouth
  • 9. Yelp• Business reviewing site• Gives you the ability to talk to other yelpers for a more specific review• Provides updates on new openings and other insights• Use for business: Increase brand awareness, gain the trust of consumers, promotion by just being good at what you do
  • 10. Fwix• Geotagging - Using location to sort data• Gives users relevant information based on locations and places mentioned on the website• Business uses: Allows for specialized companies to be recognized, gives small businesses the push that they want, “search engine optimization on steroids”