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Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
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Creating a "Responsive" Web Community on Campus - HighEdWeb 2013

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  • 1. Nathan Gerber Utah Valley University
  • 2. Nathan Gerber  Director, Web Dev. Services, Utah Valley University 14yrs.  Web IA, CMS Consulting  Noel-Levitz Associate Consultant, Web Strategy and Interactive Marketing Services team UVU  Centralized CMS  Decentralized content  30,000 public pages  420+ web folks across campus Nathan Gerber @nathangerber
  • 3. Utilize energy around new technologies Leverage tech. to help the community Grow community by communicating 11 22 33 Disclaimer: No website was made responsive during the making of this presentation
  • 4. Resources Administration Campus CommunityTechnology Changes
  • 5. Three Pronged Approach  Connecting  Training  Collaborating Our Tools  Engagement Sessions  CMS  Comm. Channels ◦ Website ◦ Email ◦ Blog
  • 6. Marketing IT THE WEB TEAM
  • 7. University Communications Committee
  • 8. Trainings Videos Communications Events Contacts
  • 9. One Direction
  • 10. One Direction… Working Together
  • 11. Images Scripts Styles Resources Simple (does not mean boring)
  • 12. Everything can’t fit on a small scr
  • 13. - Trent Walton -
  • 14. stacking vs. interdigitating - Trent Walton -
  • 15. Flexible Templating System:  Developers create, content experts can use  Content elements become focus, not page  Paradigm shift for developers and content experts
  • 16. ©2013 Noel-Levitz, LLC. 2013 E-Expectations Report: The Impact of Mobile Browsing on the Online Behavior of College-Bound High School Students.
  • 17. Recommendations: Students checking e-mail on a smartphone are not going to read the same way they will on a full-size PC or laptop screen. Your e-mail messages need to adapt to this reality. • Economize your e-mail copy as much as possible so mobile users won’t have to scroll through long lines of text. • Create designs that, while attractive, maximize the screen space of smaller displays. • Move calls to action up so they display before the fold or on the first scroll of a mobile display, and repeat the request at the end. • Test all of your messages on a variety of mobile platforms before deploying.
  • 18. Web Community
  • 19.  HTML basics  SEO help  Social media strategies  CSS styling  Search improvements  Content writing  Photoshop mockup templates  Email strategies  Many more…
  • 20.  What are your channels? ◦ Meetings, Website, Blog, CMS messaging  What goes out to each channel?  Who has access to each channel? ◦ To consume? To send?  Can any communications be repurposed across channels?
  • 21.  How often does information go out through each channel? ◦ Emails, once per month ◦ Blog posts, once every 2 weeks ◦ CMS messaging, as system needs  How can community communicate with us? ◦ How will we let them know we heard them? ◦ How do we moderate?  This is a living plan, ever changing
  • 22. Your Web Community can be a vast resource Your existing tools must support efforts Communications plan is a must! RWD has energy, capture it Keep it simple, not boring Working together is key!
  • 23. Q & A nathan.gerber@uvu.edu

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