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  • Nathan Welcome and thank participants for taking time to attend the session.
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  • Nathan
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  • 1. YOU KNOW HOW TO GOOGLE, BUTHAVEYOU GOOGLEDYOURSELFLATELY?ManagingYour Online IdentityNathan Gerber, Director -Web Development Services1
  • 2. HUMOR2
  • 3. WHAT WE WILL BE COVERING… Learn about your online identity through search engines Learn how to find information about you online Learn strategies to improve “rankings” in search engines Use your professional page at UVU to improve your onlineidentity Notes will be available at: Only need to take notes on what is NOT on the slides3
  • 4. TOPICS NOT COVERED Protection against identity theft However, good practices to follow: Cross-cut shred anything that leaves your house with name,address, or other personal information Cross-cut shred ALL credit card statements and pre-approvedapplications Only purchase online with credit card, not debit cards Check your credit report every 90 days for any suspiciousactivity4
  • 6. LET’S TALK ABOUTYOU! Use to be hard to find out about someone Online search engines capture everything online Most everyone gets “googled” these days If you do not have an online presence, it can be ared flag for potential employers Be aware…not afraid6
  • 7. “It is no longer an option to monitor your online presence– it’s imperative.” – Katharine Brooks, Ed.D.“We are what we pretend to be, so we must be carefulabout what we pretend to be.” – KurtVonnegut7
  • 8. WHY SHOULD WE CARE? Personal image has always been important Work hard to improve the image we have Need to do the same with your online image “Tagging”,“likes”,“+1”, and social media have increased theneed to monitor our online image What isYOUR online image?8
  • 9. STEPS TO MANAGE ONLINE IDENTITY1. Be actively involved in “your” online presence2. Regularly “google” your name3. Sign up for Google Alerts4. Review the information you find5. Banish, Bury, Build6. Expand your search9
  • 10. NATHAN GERBER – SEARCH EXAMPLE Let’s look at an example – Nathan Gerber Search on a name (Nathan Gerber) Not everything is me Notice where UVU profpages fall in the rankings10
  • 11. BANISH, BURY, BUILD Banish Get rid of what is not wanted/needed (may not be “removed”) Use tools such as GoogleWebmasterTools to request take downs Bury If you can’t remove it, bury it with other information The more you post, the further down old information will appear Build Connect with social media sites (LinkedIn, Facebook,Twitter, etc.)and add more positive content Expand your presence by using other tools and platforms11
  • 12. EXPANDED SEARCHING/MONITORING Search under a business name Big into social media? Use SM monitoring tools Intelius – Utah County Records
  • 13. ADDITIONAL WAYS TO IMPROVEPRESENCE Use your UVU Profpages By default, has much higher rankingthan .com, .info, .biz, etc. Maintain it regularly New content has more ranking valuethan old content Link to your “other” sites andfrom “other” sites Use keywords in your links to your othersites, not just “click here”13
  • 14. FINAL POINTS The web is THE source for information in today’s world The more you own it, the better you can make it Be Aware, Be Proactive, Be Careful If you want them to find you, help them find you Understand the world we live in, do not fear it Educate your children! (or let them educate you) Domain Names14
  • 15. RESOURCES www.forbes.com15