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    facebook marketing facebook marketing Document Transcript

    • April 3rd, 2013 Published by: NathanBaiNathanBais eBook the experts to help you aim your target dead center at the targetFacebook Advertising Made bull’s eye for your market.Easy • Advertising with Facebook Task – Attract and EngageApril 2nd, 2013 This is when you experience the control and flexibility of advertising with Facebook. Your task is directing targeted visitors to exactly what part of your advertising campaign you want them to see. There is a wide range of options, both within Facebook and without. Directing visitors to your Facebook pages multiplies your ad campaign effectiveness automatically. Another article on advertising with Facebook will explain this process, covering Events and PromotionsHow to Create Successful Facebook Advertising The second part of this task is engaging your customers. Your advertising goal is promoting content and value beneficial toFacebook advertising is a journey whose destination is your customers. By building trust you build a relationshipSuccess. To reach that destination there are decisions to make deeper than business to customer. There are many ways toand tasks to master. Decision one, how to get started. Which promote content and build trust at this point. Your task isof the three current, ways to use Facebook will you choose? learning to write Facebook advertisements with the most• Facebook for business only – Facebook Business account clarity and efficiency.If you only use Facebook for management of your business The next tasks you learn on the way to successful Facebookpages and ad programs, you might choose this way. There are advertising are budgeting, and testingupsides and downsides in this choice. If you already have a advertisements.Facebook personal profile account, you have already excluded • Advertising with Facebook Task -this option. Budget Development Effective advertising depends on• Facebook Personal Profile for private use – Business Fan competitiveness of your keywords. There are two cost models.Page for business AdCombining business use with personal contacts may not be programs start by bidding and budgeting.something you want to do. The answer is a Facebook Fan page. • Advertising with Facebook Task – TestingThe power of a business only fan page is how it opens upyour business, products and services to the world beyond your Maximizing effectiveness of your ads is the task at this point.Facebook friends. Testing online advertising experience helps to get your ad program running quickly at maximum• Facebook Personal Profile for business and Facebook effectiveness.Business Fan PageThis is the option maximizing interactivity between yourbusiness and the world. 3 Effective Facebook Advertising Tips ForWith that decision made, you are on the way. Now come some Promoting Business On Facebookexciting and critical tasks to master. There are many ways and various places to advertise on the• Advertising with Facebook Task – Targeting Internet. Social networking like Facebook, MySpace, and Twitter is a great way to build relationship with people andThis is your introduction to the power of advertising with generate targeted traffic to your business. Facebook, particularFacebook. You decide who sees your ad platform that’s gaining momentum really fast, has becomeprograms using keywords and variables covering every the No.1 networking site ahead of MySpace. Many people onaspect of eight hundred million Facebook users. Your Facebook are interested in every little niche, which meanstask is mastering definition of your market. The better there’s a market for everything here. Make sure you includeyou accomplish this task the bigger the response to your Facebook advertising tips in your online campaign.advertising campaigns. This may be the right time to call on • How to create Facebook accountCreated using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 1
    • April 3rd, 2013 Published by: NathanBaiThe first of Facebook advertising tips is that you need to million minutes on Facebook in August of 2010, while Googleknow how to create the facebook account. You had better users only spent 39.8 million minutes on that site in the samekeep your profile simple because your purpose here is not month.to bust your business but to build relationship with people. These are staggering and unprecedented numbers in the socialYou should not try to be someone else, just be yourself media world. Given the number ofbecause it’s the important key when advertising on Facebook. people who traffic the site and the amount of time that theyWhen marketing your business on Facebook, discretion is very spend on Facebook, it is safe to say that Facebook advertisingimportant for you, you should not post about your business could be a dream come true for any marketer looking toall the time. You need to let people know about you before leverage theiradvertising your business to them.• Test your Ads advertising dollars in the world of social media marketing. Considering that the number oneThe second of Facebook advertising tips you need to consideris to test your ads. It is crucial for you is to separate their commodity that any marketer seek is traffic and Facebookads by gender. You should do that because men and women is quickly taking the lead as the most visited site, Facebookwill generally click on different types of ads. It’s a big mistake would be the number one site to produce marketing success.for anyone who ignores this step; not testing your ads means The figures above reflect that Facebook is lucrative ground forno increase in the effectiveness of your ads. Doing well at this marketers to plant their advertising dollars in.tip, you will find out that not only do men and women responddifferently, but the price is different as well. Where Facebook is concerned, Facebook advertising is a win- win situation between Facebook and the marketer. This is true• Create an interactive landing page because almost all of Facebook’s annual revenue comes fromCreating your interactive landing page on Facebook is advertising. Facebook has also made the deal rather sweet foralso one of Facebook advertising tips that you should the marketer. In comparison to the price of getting a piecetake consideration into when promoting your business on of Google’s market share over the past 9 years, FacebookFacebook. It’s not difficult to carry out that advertising advertisers will spend only a fraction of the hundreds ofcampaign; moreover, you don’t have to take much of an thousands of dollars that Google advertisers have spent toeffort to do so. The response may be slow or really fast as it get traffic. Let’s consider another social media site that runsdepends on how well your ad is crafted and the kind of market customer ads on their site. In fact, Linked In charges over fouryou’re targeting. Keep learning, expanding your knowledge, times the average cost for a Facebook advertisement. At theand then get involved and get working on it. It’s very essential end of the day Linked In advertising is far less effective as itfor you to write, give meaningful information to people, and markets to a much smaller audience than Facebook. Twitter,gently request them to share their views on it. Of course, you on the other hand, has just begun to run customer ads andshould also share your views on their profiles and notes. Keep there are no statistics to speak to their potential cost or value.being positive because a positive attitude attracts winners to Another advantage of Facebook advertising is that through theyou. user profile the advertiser has easy access to their potential customer’s geographic location, their demographic information, and their interests, education, and connections. Not only that but, a marketer can propagate their message through multiple social channels with the potential to cause their ad to go viral. This leads to precision targeting, whichWhy Facebook Advertising Is Becoming the King of ultimately produces more targeted traffic, more conversions,Social Media Advertising? and more sales through Facebook advertising. All of thisBefore I talk about why Facebook advertising has the potential activity can only produce a lucrative and satisfying outcometo knock all other social media for both the marketer and Facebook.advertising out of the water, I want to look at a few statistics.We know that Facebook is quicklybecoming the #1 social media site on the worldwide web, butlet’s look to the numbers to substantiate that phenomenon.Did you know that between January of 2007 and April of2010 Facebook multiplied its number of unique visitors from20 million to 140 million? In essence it multiplied its growtha whopping seven times in a little over three years. Facebook 15 Tips for More Effective Facebook Advertisingnow receives over 3.2 billion visitors in any given month. 1. Split Test Your AdsIn August of 2010 Facebook exceeded Google in its market Split testing is the secret to successful Facebook advertising.share of internet traffic. In fact Facebook users spent 41.1 2. Bookmark The Ad Help CenterCreated using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2
    • April 3rd, 2013 Published by: NathanBaiHere is the Facebook Ad Help Center to check out if you want When viewing your Facebook Ads Insights dashboard whenanswers from Facebook directly. you notice the “Action” keep in mind that this metric is the number of fans that ad has generated.3. Drive Traffic to a “Reveal Tab”Driving fans to a page that contains a “Reveal Tab” hiding 12. Hyper Target Your Adexclusive Fan content is the most effective way to convert By targeting an image and ad copy to a very specific andvisitors to fans. hyper targeted demographic group you can increase your click through.4. Include an Email Capture form on Your Fan PageCapture the email address of the lead to your website and then Targeting Fans of relevant pages on Facebook will help yourfollow up with them using an campaign perform well.autoresponder email system such as Aweber. 13. Getting Ads Approved Facebook ads get approved by employees, not interns. These5. Advertise a Page Within Facebook employees are regular people and make mistakes, so gettingBy advertising a page within Facebook you give people the an ad disapproved now doesn’t mean it won’t be approved anability to “Like” your page (Or RSVP to hour from now.your event) without ever clicking on your ad. 14. Be Aware of Facebook’s Time Zone when Approving Ads Facebook is located in Palo Alto, which means they are in theAdvertising that contains Facebook features like the “Like” Pacific Standard Time (PST) Zone.button is larger than other advertising and This means that you are going to get your ad approved duringcertainly attracts more attention and drives a better CTR than the hours of 8am to about 8pm PST.an ad without these features. It generally takes between 1-6 hours to get an ad approved.6. Strive to Get The Best CTR PossibleThe higher your CTR is, the lower your cost per click (CPC) 15. Read the Ad Guidelineswill be. Read the official Facebook ad guidelines www.facebook.com/ ad_guidelines.phpTest several different images to see which one works the best.Try targeting your different ad images to differentdemographic groups to find the group that clicksthrough the most.7. Target Friends of ConnectionsUse peer pressure to your advantage.When an ad shows the viewer that one of their friends hasalready “Liked” the ad, this increases thechance the viewer will click it.8. Use Coupons on Your Landing Page Facebook Advertising MadeCoupons will help sell your product. The more product you Easysell, the more advertising you can afford to do.9. Offer a Free GiftOffering free eBooks, videos, and eCourses are excellent waysto capture email addresses, and gain the trust of subscriberswho will then be more likely to buy products you offer.10. Monitor your Ads CarefullyBeing aware of your CPC will save you from over paying.If the CPC you are being charged is to high, change the ad anddevelop a more compelling ad that will allow you to buy trafficat a more affordable rate.11. An “Action” is an in-ad Like How to Create Successful Facebook Advertising Facebook advertising is a journey whose destination is Success. To reach that destination there are decisions to makeCreated using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 3
    • April 3rd, 2013 Published by: NathanBaiand tasks to master. Decision one, how to get started. Which • Advertising with Facebook Task -of the three current, ways to use Facebook will you choose? Budget Development Effective advertising depends on• Facebook for business only – Facebook Business account competitiveness of your keywords. There are two cost models. AdIf you only use Facebook for management of your businesspages and ad programs, you might choose this way. There are programs start by bidding and budgeting.upsides and downsides in this choice. If you already have a • Advertising with Facebook Task – TestingFacebook personal profile account, you have already excluded Maximizing effectiveness of your ads is the task at this point.this option. Testing online advertising experience• Facebook Personal Profile for private use – Business Fan helps to get your ad program running quickly at maximumPage for business effectiveness.Combining business use with personal contacts may not besomething you want to do. The answer is a Facebook Fan page. 3 Effective Facebook Advertising Tips ForThe power of a business only fan page is how it opens up Promoting Business On Facebookyour business, products and services to the world beyond yourFacebook friends. There are many ways and various places to advertise on the Internet. Social networking like Facebook, MySpace, and• Facebook Personal Profile for business and Facebook Twitter is a great way to build relationship with people andBusiness Fan Page generate targeted traffic to your business. Facebook, particularThis is the option maximizing interactivity between your platform that’s gaining momentum really fast, has becomebusiness and the world. the No.1 networking site ahead of MySpace. Many people onWith that decision made, you are on the way. Now come some Facebook are interested in every little niche, which meansexciting and critical tasks to master. there’s a market for everything here. Make sure you include Facebook advertising tips in your online campaign.• Advertising with Facebook Task – Targeting • How to create Facebook accountThis is your introduction to the power of advertising withFacebook. You decide who sees your ad The first of Facebook advertising tips is that you need toprograms using keywords and variables covering every know how to create the facebook account. You had betteraspect of eight hundred million Facebook users. Your keep your profile simple because your purpose here is nottask is mastering definition of your market. The better to bust your business but to build relationship with people.you accomplish this task the bigger the response to your You should not try to be someone else, just be yourselfadvertising campaigns. This may be the right time to call on because it’s the important key when advertising on Facebook.the experts to help you aim your target dead center at the target When marketing your business on Facebook, discretion is verybull’s eye for your market. important for you, you should not post about your business all the time. You need to let people know about you before• Advertising with Facebook Task – Attract and Engage advertising your business to them.This is when you experience the control and flexibility of • Test your Adsadvertising with Facebook. Your task isdirecting targeted visitors to exactly what part of your The second of Facebook advertising tips you need to consideradvertising campaign you want them to see. is to test your ads. It is crucial for you is to separate their ads by gender. You should do that because men and womenThere is a wide range of options, both within Facebook and will generally click on different types of ads. It’s a big mistakewithout. Directing visitors to your for anyone who ignores this step; not testing your ads means no increase in the effectiveness of your ads. Doing well at thisFacebook pages multiplies your ad campaign effectiveness tip, you will find out that not only do men and women respondautomatically. Another article on differently, but the price is different as well. • Create an interactive landing pageadvertising with Facebook will explain this process, coveringEvents and Promotions Creating your interactive landing page on Facebook is also one of Facebook advertising tips that you shouldThe second part of this task is engaging your customers. Your take consideration into when promoting your business onadvertising goal is promoting content and value beneficial to Facebook. It’s not difficult to carry out that advertisingyour customers. By building trust you build a relationship campaign; moreover, you don’t have to take much of andeeper than business to customer. There are many ways to effort to do so. The response may be slow or really fast as itpromote content and build trust at this point. Your task is depends on how well your ad is crafted and the kind of marketlearning to write Facebook advertisements with the most you’re targeting. Keep learning, expanding your knowledge,clarity and efficiency. and then get involved and get working on it. It’s very essential for you to write, give meaningful information to people, andThe next tasks you learn on the way to successful Facebook gently request them to share their views on it. Of course, youadvertising are budgeting, and testing should also share your views on their profiles and notes. Keepadvertisements.Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 4
    • April 3rd, 2013 Published by: NathanBaibeing positive because a positive attitude attracts winners to Another advantage of Facebook advertising is that through theyou. user profile the advertiser has easy access to their potential customer’s geographic location, their demographic information, and their interests, education, and connections. Not only that but, a marketer can propagate their message through multiple social channels with the potential to cause their ad to go viral. This leads to precision targeting, whichWhy Facebook Advertising Is Becoming the King of ultimately produces more targeted traffic, more conversions,Social Media Advertising? and more sales through Facebook advertising. All of this activity can only produce a lucrative and satisfying outcomeBefore I talk about why Facebook advertising has the potential for both the marketer and Facebook.to knock all other social mediaadvertising out of the water, I want to look at a few statistics.We know that Facebook is quicklybecoming the #1 social media site on the worldwide web, butlet’s look to the numbers to substantiate that phenomenon.Did you know that between January of 2007 and April of2010 Facebook multiplied its number of unique visitors from20 million to 140 million? In essence it multiplied its growth 15 Tips for More Effective Facebook Advertisinga whopping seven times in a little over three years. Facebooknow receives over 3.2 billion visitors in any given month. 1. Split Test Your AdsIn August of 2010 Facebook exceeded Google in its market Split testing is the secret to successful Facebook advertising.share of internet traffic. In fact Facebook users spent 41.1 2. Bookmark The Ad Help Centermillion minutes on Facebook in August of 2010, while Google Here is the Facebook Ad Help Center to check out if you wantusers only spent 39.8 million minutes on that site in the same answers from Facebook directly.month. 3. Drive Traffic to a “Reveal Tab”These are staggering and unprecedented numbers in the social Driving fans to a page that contains a “Reveal Tab” hidingmedia world. Given the number of exclusive Fan content is the most effective way to convertpeople who traffic the site and the amount of time that they visitors to fans.spend on Facebook, it is safe to say that Facebook advertising 4. Include an Email Capture form on Your Fan Pagecould be a dream come true for any marketer looking to Capture the email address of the lead to your website and thenleverage their follow up with them using anadvertising dollars in the world of social media marketing. autoresponder email system such as Aweber.Considering that the number one 5. Advertise a Page Within Facebookcommodity that any marketer seek is traffic and Facebook By advertising a page within Facebook you give people theis quickly taking the lead as the most visited site, Facebook ability to “Like” your page (Or RSVP towould be the number one site to produce marketing success.The figures above reflect that Facebook is lucrative ground for your event) without ever clicking on your ad.marketers to plant their advertising dollars in. Advertising that contains Facebook features like the “Like”Where Facebook is concerned, Facebook advertising is a win- button is larger than other advertising andwin situation between Facebook and the marketer. This is truebecause almost all of Facebook’s annual revenue comes from certainly attracts more attention and drives a better CTR thanadvertising. Facebook has also made the deal rather sweet for an ad without these features.the marketer. In comparison to the price of getting a pieceof Google’s market share over the past 9 years, Facebook 6. Strive to Get The Best CTR Possibleadvertisers will spend only a fraction of the hundreds of The higher your CTR is, the lower your cost per click (CPC)thousands of dollars that Google advertisers have spent to will be.get traffic. Let’s consider another social media site that runscustomer ads on their site. In fact, Linked In charges over four Test several different images to see which one works the best.times the average cost for a Facebook advertisement. At theend of the day Linked In advertising is far less effective as it Try targeting your different ad images to differentmarkets to a much smaller audience than Facebook. Twitter, demographic groups to find the group that clickson the other hand, has just begun to run customer ads andthere are no statistics to speak to their potential cost or value. through the most.Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 5
    • April 3rd, 2013 Published by: NathanBai7. Target Friends of ConnectionsUse peer pressure to your advantage.When an ad shows the viewer that one of their friends hasalready “Liked” the ad, this increases thechance the viewer will click it.8. Use Coupons on Your Landing PageCoupons will help sell your product. The more product yousell, the more advertising you can afford to do.9. Offer a Free GiftOffering free eBooks, videos, and eCourses are excellent ways This entry was posted in Uncategorized on April 2, 2013.to capture email addresses, and gain the trust of subscriberswho will then be more likely to buy products you offer.10. Monitor your Ads CarefullyBeing aware of your CPC will save you from over paying.If the CPC you are being charged is to high, change the ad anddevelop a more compelling ad that will allow you to buy trafficat a more affordable rate.11. An “Action” is an in-ad LikeWhen viewing your Facebook Ads Insights dashboard whenyou notice the “Action” keep in mind that this metric is thenumber of fans that ad has generated.12. Hyper Target Your AdBy targeting an image and ad copy to a very specific andhyper targeted demographic group you can increase your clickthrough.Targeting Fans of relevant pages on Facebook will help yourcampaign perform well.13. Getting Ads ApprovedFacebook ads get approved by employees, not interns. Theseemployees are regular people and make mistakes, so gettingan ad disapproved now doesn’t mean it won’t be approved anhour from now.14. Be Aware of Facebook’s Time Zone when Approving AdsFacebook is located in Palo Alto, which means they are in thePacific Standard Time (PST) Zone.This means that you are going to get your ad approved duringthe hours of 8am to about 8pm PST.It generally takes between 1-6 hours to get an ad approved.15. Read the Ad GuidelinesRead the official Facebook ad guidelines www.facebook.com/ad_guidelines.phpCreated using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 6