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  • 1. Widgets – what’s that all about then? July 2009 1 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 2. Overview • Why should I read this? (Market Overview) • What is a mobile web widget? (Widget definition) • What are Vodafone doing with all this? (Roadmap and Technical Overview) • How do I get involved? • Remind me again why I should do this? (Benefits) 2 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 3. Why should I read this? 3 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 4. Industry and Ecosystems Convergence • Vodafone is uniquely positioned in the ecosystem to provide an end to end experience: - Devices - Customer care - Vast reach & distribution - Customer Insights 4 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 5. Evolving application landscape • Large ecosystem… – 10 million applications were downloaded from iPhone Apps Store in its first month • And growing – 500 million iPhone apps have been sold since July 2008 • More Options – Including Microsoft MarketPlace, Android Market, Nokia Ovi, + aggregators • Economies Of Scale – Cheaper data plans = more data users • Technology Rules – Many targeted around specific device / OS and semi-proprietary offerings – More powerful and faster device proliferation • Opportunity – 49% of US and 34% of European respondents plan to use Mobile Internet more in 2009-2010 – Users will consume more than 55% more data over the next 12 months. – More than 25% intend to start using mobile apps for the first time in the next 12 months 5 Mobile Web Widgets Confidentiality C3 Sources: http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm, Comscore Mobilens 3 month average ending Sept08 & Apple Dec 08 Version 1.0
  • 6. What is a widget? 6 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 7. What it isn’t • Not for your beer 7 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 8. What it is Widgets are… • Based on standardised technology • W3C • An application on a mobile phone • To provide lightweight and personalised services such as showing the user the latest news, the current weather, the time, a calendar, a dictionary and much more! • A potential source of revenue: • App stores! 8 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 9. Widgets add another dimension • Widgets bring mobility to your web apps What are the key attributes of a widget? Caching and auto refresh Quick access to the Web Information available at a glance – YOUR web Information YOU want (online AND offline) Personalised to the user When you want it Integrated Uses device apps (i.e. auto add info to Calendar) 9 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 10. Two clicks for an end user to get to your widget! This gives them direct access to: - App Shop - Your widget! Prominent real estate for your widget Users get immediate access to Internet Tab from the idle screen Confidentiality C3 Version 1.0
  • 11. Widgets look good! Active Icon view: real time data displayed Useful Click through to Minimised mode view Full screen view WAP / Web site view Wap / web site Popular Easy to access local content Mobile optimised UI Graphically rich Web connected, always on 11 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 12. So what is Vodafone doing with widgets? 12 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 13. Vodafone sees widgets as a key mechanism for the future of content delivery Key characteristics WAP Java / native Browser-based On-device Apps / applications Widgets Widgets iPhone approach Vodafone approach Active idle screen persistence? Active while offline? Device integration? (camera, contacts, calendar) Auto updates? Easy to develop (use web technologies) High portability Available now? key white = 0% / not at all red = 100% / totally 13 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 14. Vodafone are investing heavily in widgets • Current addressable market: • 20+ devices, 5 million+ capable devices. • Distribution across 8 major European markets: UK, DE, NL, IE, PT, GR ,ES, IT and South Africa. • The future • With the Joint Innovation Lab (www.JIL.org) you can have access to customers of • Vodafone (Global) • Verizon Wireless (USA), • China Mobile • Softbank Mobile (Japan) • Big numbers! • Combined access to over 700m customers worldwide • But simple • Single SDK • Single distribution point 14 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 15. In the future, Vodafone will provide a range of monetisation opportunities • Flexibility • Grow your business and revenue the way YOU want Models 1. Per App Download 2. Subscription (coming soon) 3. Free Download (coming APIs soon) 4. Advertisement / Sponsorship (coming soon) 5. Placement (coming soon) 15 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 16. Vodafone Apps Shop • Accessibility and opportunity • High visibility for your widget Promotional areas App details A good place to start! 16 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 17. Your route to market Local websites (UK, Germany, Italy, Spain etc) Widgets Developer developer platform http://developer 8 production steps to market .vodafone.com 1. Agree roadmap / content 2. Download SDKs, developer runtime 3. Review tech / content policy 4. Develop, localise if needed 5. Submit for QA 6. If QA passed - upload to Vodafone 7. Group / Opco review & publish 8. User Download & Feedback Enablers: Billing and location The introduction of JIL during 2009 will allow a similar monetisation options for your widget. Stay tuned! 17 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 18. Current device support (1/2) X= Supported Y= Planned Support Manufacturer Name Germany Spain Italy UK South Africa Portugal Greece Netherlands Ireland Nokia 6124 X X X X X Y X Y X Nokia 6210 Navigator X X X X X Y X Y X Nokia N96 X X X X X Y X Y X Nokia N95 - 8GB X X X X X Y X Y X Nokia N95 X X X Y X Y X Y X Nokia N85 Y X Y Y X Y Nokia N82 X Y Y Nokia N81 Y Y Y X Y X Y Nokia N81 (8GB) Y X Y Nokia N80 Y Nokia N78 X X X X X Y X Y X Nokia N76 X Y X Nokia N73 X X X Y X Y X Y Y Nokia N71 Samsung i560 Y X Y X Samsung i550 X Samsung i520 X Samsung i450 X Y 18 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 19. Current device support (2/2) X= Supported Y= Planned Support Manufacturer Name Germany Spain Italy UK South Africa Portugal Greece Netherlands Ireland Nokia E71 Y Y Y Y X Y X Y X Nokia E66 X X Y X Y X Y X Nokia E65 X X X X Y X Y X Nokia E51 X Y Y X Y X Y X Nokia 6290 Nokia 6121c Nokia 6124c X X X Y Nokia 6110 X Y Y Nokia 5700 X Nokia 5500 Sport (64 MB card) Y Nokia 6120c X X Y X Y Y Nokia 6110 X Y Y X Y X Y Y Nokia 5800 Y Y X Y Y Y Y Nokia 6730 Y Y Y Y Y Nokia E52 Y Y Y Y Y Nokia E72 Y Y Y Y Y • And more to come! 19 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 20. QA process • We have some guidelines… Technical Content Reasonable battery, memory, Complies with distribution T&Cs CPU usage Complies with Vodafone Apps/Widgets policy Graceful Install / Uninstall User Experience Guidelines (pdf): http://bit.ly/JYn0q Mobile Web Widgets 20 Confidentiality C3 Version 1.0
  • 21. How do I get involved? 21 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 22. How do I get involved? • Get developing! • At http://www.betavine.net/widgetzone you can • Learn how to write a widget, • Get feedback from early adopters • Learn from other developers • Test against devices in a virtual lab • And when it's polished… • Publish to the widget developer platform • Pass QA • Distribute! Opco websites 22 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 23. Widgets Development: The basics 1. Develop on the Desktop as long as you can 2. Design for different screen resolutions 3. Package everything into the widget (libs, graphical elements, etc.) 4. Respect the limited input capabilities 5. Respect the limited hardware 6. Respect the navigation paradigm of a mobile device 23 Confidentiality C3 Version 1.0
  • 24. Creating the most basic widget on earth... 1. This configuration file... 2. Along with this html file... 3. Gives you this widget which 4. And on a handset runs on a PC... 24 Confidentiality C3 Version 1.0
  • 25. Add... 1. A style file and images...2. Some script... 3. And update the html... 4. And you get a better looking widget which updates the displayed text on both PC and handset… 25 Confidentiality C3 Version 1.0
  • 26. Remind me again why I should do this? 26 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 27. It makes sense… Commercial Direct customer engagement Proposition Prolonged customer engagement Cheap to develop and advertise Visibility & promotion – home screen, new apps, top downloads Revenue generation opportunities Enter competitions at the same time as distributing! (http://bit.ly/WkB1c) Huge global reach – delivering scale & performance Gentle learning curve Technical Based on W3C technology Proposition Single point of distribution Clear rules Use the latest technology Anyone can do it! 27 Mobile Web Widgets Confidentiality C3 Version 1.0
  • 28. Don‘t forget! TIMELINE: From July through to end of August Prizes: 3 bundles of Nokia N96 and Samsung NC20 netbook every WEEK! Judging criteria: Innovation, quality and value www.betavine.net/summerofwidgets Confidentiality C3 Version 1.0
  • 29. Any questions? Facebook http://bit.ly/3EkYIc and http://bit.ly/u2q0V Twitter twitter.com/mobilewidgets Blog http://www.betavine.net/widgetblog/ Website www.betavine.net Mobile web betavine.mobi Software forge forge.betavine.net Betavine widgetzone http://www.betavine.net/widgetzone 29 Mobile Web Widgets Confidentiality C3 Version 1.0