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Speech from Raoul Bino, Director of WUR - GreenCook Launch Event

Speech from Raoul Bino, Director of WUR - GreenCook Launch Event

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  • 08/12/10
  • 08/12/10
  • Beeld wordt stapsgewijs opgebouwd: Vier wereldbollen Vloeien over tot 1 wereldbol In vierstappen verschijnen klaverblaadjes
  • 08/12/10
  • 08/12/10


  • 1. Wageningen, November 17th 2010 LAUNCH EVENT
  • 2.
    • Welcoming address
    • by  M. Raoul Bino , Director Wageningen University – Food & Biobased Research
  • 3. Welcome at the GreenCook launching event November 17, 2010 Raoul Bino General Director Agrotechnology & Food Sciences Group
  • 4. Our Mission, Science for Impact … To explore the potential of nature, to improve the quality of life…
  • 5. Wageningen UR , some characters
    • Largest Dutch research organization: 6000 staff
    • International university: >1000 students (30% int. MSc; 50% int. PhD)
    • International orientation: Europe, Africa, E. Asia, India, Brazil offices in China and Brazil
  • 6. Wageningen UR: our domain Health, Lifestyle, Livelihood Food and Food production Living Environment Healthy Food & Living Environment
  • 7. A double task is a challenge for all of us!! Feeding the world within the carrying capacity of planet earth
  • 8. Our approach towards sustainable food chains
    • Our ambition is to reduce losses in the agro & food system with 40%
    Full exploitation of biological potentials Zero losses in the agrofoodweb Smart fit to unique conditions Discovery of novel alliances
  • 9. Challenge: Reduce food wastage
    • In total 89 million tonnes of food is wasted in Europe annually
    • In the Netherlands total shrinkage in the food chain values 4.4 billion €
      • 2.4 billion € is wasted by consumers
      • 2 billion € is wasted in the food chain, in the retail and out-of-home channel
  • 10. Restaurant of the Future Opening October 2007 Consumer research on interventions in real life settings
  • 11. Example: Salad bar in company catering
  • 12. Salad bar in company catering
        • Goals: increase salads consumption with 5% (healthy), and reduce spoilage with at least 25 % (sustainable)
        • Concrete measures to reduce wastage; ordering strategy, re-fill of bowl, shorten supply chain, re-use of ingredients, etc.
        • Both goals have been achieved !
  • 13. GreenCook Transnational Partnership & Network: great start towards impact in society Together with the growing international GreenCook network within industry, government, regional organisations, consumer communities and knowledge organisations