November 3, 2010
Who is Canam Group?
• Industrial company: Publicly traded since 1984
(Toronto Stock Exchange)
• Design, fabrication and ma...
Who is Canam Group?
• Sales in 2009: CA$625.8 million
• Human resources: 3,000 employees
International Presence
Family-Owned Business (3rd
generation)
Roger Dutil Marcel et Marc Dutil
Mission
To be recognized as a leader in the design, fabrication
and marketing of building solutions by distinguishing
ours...
Development Goals
93%
© Nemertes Research 2008 www.nemertes.com 1-866-241-2665
Encourage
7.04%
Block
42.25%
No policy
50.70%
What is your po...
Canam Group Social Media Policy
Social Networking Views
Encourage
7.04%
Block
42.25%
No policy
50.70%
What is your policy
...
2007: Draw me an intranet 2.0!
Intranet Pilot Committee, Analysis
Communications
Human Resources
Information
Technologies
• Understand company needs, challenges, objectives
• Understand the needs of partners and employees
• Conduct an evaluatio...
Intranet Statistics
0
10 000
20 000
30 000
40 000
50 000
60 000
Intranet - Visites de la page
d'accueil
2006 2007 2008 200...
Feedback from Users
• Information difficult to find, outdated, not centralized
• Insufficiently personalized, not accessib...
• Facilitate and promote use
• Facilitate content management
• Facilitate collaboration and information sharing
• Facilita...
Recommendations for Intranet 2.0
• Establish a clear governance
• Introduce new collaborative tools
• Transform existing i...
Intranet Redesign: 1.0 to 2.0
September 2007
• Phase 1: Strategic needs analysis and diagnostic
• Presentation to the Exec...
2008 Managers’ Conference
The Event
• 5th
corporate conference
• Date: June 2008 (3 days)
• Steering Committee:
HR & Communications (IT)
• 178 manag...
Conference Objectives
• Team spirit
• Self-discovery
• Discovery of colleagues
• Sense of belonging
• Performance through
...
The Intranet Could Not Be Used…
Facebook Managers Community?
Facebook as a Conductor?
1. Achieve conference objectives
2. Elaborate program
3. Foster interaction
4. Create awareness o...
Anticipated Concerns…
• Difficult to use
• Privacy of information
• Unsuitable platform for business
Technical Support
A Secret Group
Case Studies…
April 4: Approved!
Creation of a Facebook Committee
Information
Technologies
Communications
Human Resources
Canam Community
April 29: Managers’ Meeting
April 30-May 10: Creation of Profiles
Participation rate: 99%
May 11: Program and Registration
Registration formProgram
Participation rate: 94%
May 14 : Opening Ceremony, Elections
Participation rate: 92%
May 21: Personal Interests
Participation rate: 89%
June 18: Photo Contest
Posted: Internet Café – 3 days
Mission Accomplished!
http://www.youtube.com/user/CanamGroup#p/c/290AA62950AEAF26/0/1Xiqotip9BY
Closed Group
Employees and Retirees Group
SQPRP Platinum Award of Excellence
Facebook Project Case Studies
2009: Design Me an Intranet 2.0!
Restart the Intranet 2.0 Project
December 2009
• Phase 2: Planning
• Presentation to the Executive Committee
(18-month pla...
Overview of Intranet 2.0 Projects
Our Intranet Can Now Be Used…
Real Time Collaboration
An Example…
Collaborative Workspaces
CANAMpedia: Multilingual Glossary
Managers’ Blog
Newsletter 1.0 Newsletter 2.0
Wiki-Type Newsletter: Pilot Project
Potential Readers: 400
1.0 2.0 
Number of visits: 870 1...
103 team workspaces
• 14,174 visits
• 7,132 documents shared
• 65,239 documents read
• 1,912 comments
• 4 technical forums...
Photo Sharing: Pilot Project
CanamTube: Internal Videos
Employee and Retiree Profiles
Employee and Retiree Profiles
Geographic Profiles
Professional Communities
Access: 300 to 3,000+ Users
Pilot project in Laval
• 60 plant employees
• 26 office employees
Multilingual Intranet
Search Engine
Social Media Projects Update
Web 2.0: Employee Initiatives
Canam Group Social Media Policy
No policy
50.70%
Information Sharing via Social Media
Employee and Retiree Participation
Canam’s 50th Anniversary
No Policy
50,70%
Canam Group on Web 2.0
%
5,000 viewed photos
10,000 watched videos
100 followers200 members
350 fans160 members
Mobility, Applications, Connectivity
10 Elements of a Successful 2.0 Intranet
1. Establish a clear governance
2. Insure you are supported by management
3. Rais...
November 3, 2010
Questions ?
nathalie.pilon@canamgroup.ws
Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie Pilon
Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie Pilon
Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie Pilon
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Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie Pilon

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Canam Group recently implemented the use of the social media website Facebook among its managerial staff. Discover how this initiative allowed the manufacturing company to reactivate their Intranet 2.0 project. Presenting the current collaborative tools as well as those in development, and its social media tools strategy:

Personalization
Real-time Web
Wireless Web
Communities
Collaborative spaces
Canampedia encyclopedia
CanamTube
Flickr for internal use
Wiki projects
Access to all employees and retirees
And more…

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  • Good morning.
    I am glad to be here today to share our 2.0 experience.
    Before I begin the presentation, I would to know if you are familiar with Canam Group? Please raise your hand.
    And, is there anyone here whos still doesn’t have a facebook account, please raise your hand.
    Thank you. So let’s start.
  • Canam Group is an industrial company.
    The company shares have been traded on the Toronto Stock Exchange since 1984.
    Canam group designs, fabricates and markets construction products and solutions, steel components used in the construction industry.
    We take on about 12 000 new construction projects every year
    The slide shows some of the projects we’ve done in Ontario.
  • Our sales in 2009 topped over 625 millions of dollars in sales.
    The company employs over 3,000 people
  • We have 27 manufacturing plants and engineering offices around the world.
    One is located right here in Ontario, in Mississauga
  • Canam Group is a family-owned business.
    Our COO, Marc Dutil, studied in management and computer science,
    which made it easier for us to convince him of the importance of our 2.0 projects.
  • Another element that helped promote the importance of our 2.0 projects is our company mission,
    which shows the value we place on continuous innovation and the expertise of our human resources.
  • Also, one of Canam Group’s development goals is to lead the digital revolution that is taking place right now in the construction industry.
  • Despite the fact that social media is used every days by billions of people as a business tool,
    93% of companies either block access to or do not have a policy to manage the use of these tools.
  • Canam Group is an innovative company and encourages the use of social media for business purposes.
  • It is in this context that in 2007, my boss Jasmin Gosselin arrived in my office and said :
    I think it’s time for a 2.0 intranet at Canam Group.
    I said, ok, sounds like a great project.
  • I accepted the challenge, but of course I could not do it by myself.
    So, I began by hiring an external consultant, to lay out the different phases on this project, what resources were needed and to oversee the project.
    The collaboration of human resources and IT was essentaial to ensure the success of the project .
  • The first thing we did was to gather information on user needs through the use of surveays, focus groups, benchmark indocators, and so on.
  • We analysed the number of homepage visits and discovered that morethan 45,000 visits were made per month for just 1800 users.
  • WE also discovered that users were having trouble finding information, that it was often outdated,
    The content was not personnalized to user needs, and could not be accessed by plant employees or retirees
    The majority of users could not publish or share contant, wich was possible on the Internet
    And the intranet contained very few photos and viodeos
  • So after gathering all this information we established the following objectives:
    Facilitate and promote use of the intranet
    Facilitate content management
    Facilitate collaboration and information sharing between employees
    And Facilitate access
  • WE also establish several recommendations which were to :
    Establish a clear governance, who does what
    Introduce new collaborative tools
    Transform existing intranet over a short period
    Inform and train users
    Welcome and retain new employees using a 2.0 platform
    And create a knowledge base of the company’s expertise
    Eight months later, we presented the results of our analyses and recommendations to the executive commitee.
  • Our findings confirmed that is was time to move from a 1.0 to a 2.0 intranet, based on user collaboration and participation.
  • Despite the fact that they had given us this mandate the executive committee found our recommendations to be a bit too innovative because they were still unfamiliar with 2.0 practices. Remember that this was way back in 2007.
    Since they were unable to reach a consensus, and there was little or no money available for this type of project, it was put on ice.
  • Then a few months later, the 2008 Manager’s Conference came along.
  • The managers conference takes place every three years
    The conference is organized by the communications and HR department with the collaboration of IT
    In 2008, the conference would be attended by 178 managers and their spouses
    The average age was 50
    And they came from 5 different countries
  • The conference objectives are always to promote team spirit, to encourage participants to find out more about one and other and to enhance their sens of belonging.
    In 2008, a new objective was added: Introduce an internal communication network between top management and managers
  • Unfortunately the existing intranet platform could not be used to create this internal communication network.
  • So, we came up with the idea to use a popular social media tool that was already well known, easy to use and free, facebook.
  • We wanted to use facbebook as a conductor in order to
    Achieve the conference objectives
    To elaborate the program
    Foster interaction between participants
    Create awareness of social networks at the management level
    And hopefully, to eventually restart the intranet 2.0 project
  • Of course, the executive committe still had reservations and doubts regarding the use of a social media.
    Their main concerns were :
    Problems in using this tool
    68 million users
    That technical support would be provided to managers
    That it is a Simple application to use
    That Some participants were already initiated to facebook (10)
    And that it was available in both French and English
    Another concern was Privacy of information
    We assured them that IT Department would oversee security
    That New privacy features had just been added
    That it would be Secret group; accessible on invitation only
    And that the managers could delete their profile after the conference
    The executive committe was also concern that it was an Unsuitable platform for business and the company
    We demonstrated that Thousands of companies were already using it as an internal social network
    And presented several Articles on the positive impact of facebook on employee productivity and contributions
  • A guide was created to assist managers in creating their facebook profile
  • To ensure the privacy of conference and participant information, a secret group would be created,
    Membership in this group would not be visible in the member’s profile.
  • Case studies of several businesses were presented to the executive commitee.
  • Finally, The project was presented to Marc Dutil, who approved it just two months before the conference.
  • I organized a meeting with the same people that worked on the intranet project, to create the facebook project committee.
  • We then created a Secret Group, called The Canam Community.
    Marc Dutil sent a personnal invit+ation to each participant via facebook asking them to join this new group.
  • A manager’s Meeting takes place every year, before our shareholders meeting.
    At the 2008 meeting, Marc Dutil reveiled the theme of the upcoming conference, explained how Facebook would be used.
    Guides were given to managers to help them create their Facebook profiles.
  • Since managers were already in Saint-Georges for two days for the meeting, we took the opportunity to help managers create their facebook profiles.
    Half of them created their profile on site, and the others did it on their own.
  • This was Only the second time in Canam Group history that a conference program would be made available online;
    Previously, hardcopy programs were printed and distributed to attendees.
    Overall, The registration process went very well. We had a participation rate of 94%.
  • Each week prior to the conference, Marc Dutil invited participants to discover a new social media tool.
    The first tool was a quiz, already available in facebook, called the original color quiz.
    Very easy to complete, this quiz assigned a color to participants that would match their personality.
    These colors were later used at the opening ceremony to create parties and hold elections.
  • The second week, we asked participants to indicate their personal interests in their profile.
    We then established the seating arrangement according to their common interests in order to foster team building.
  • A photo contest was held at the Manager Conference to show them how easy it was to share content.
  • It was a great success, an I invite you to go to the Canam Group Youtube Channel to view a wrap up video of the event.
  • We also created a closed group for employees and retirees, members are public but content is private.
  • The closed Facebook group would be used as a transitional collaborative intranet site until the delivery of the 2.0 intranet site.
  • The facebook project was entered in a contest organized by the SQPRP. A Quebec based association for public relations professionals.
    We won the platinum award of excellence in the electronic communications category.
  • A case study of the facebook project was presented in two French language publications.
  • Thanks to the success of the facebook project and the increased visibility that would follow.
    The 2.0 intranet project was brought back on the table.
  • In 2009, the intranet pilot committee met several times in order to develop a detailed plan.
    The original intranet project was compressed from 44 to 19 projects
    And from 3 years to 18 months
    Because of the lack of human and financial ressources
  • The revised project is approved!
    A new intranet is finally on the horizon.
  • Now I would like to show you what has been done in the last year
    Evolution of IBM Technology: 2.0
    IBM Lotus Quickr is a team collaboration software product designed to help employees access and interact with the people, information and project materials they need to get their work done.
  • This is the homepage of our first intranet site that was launched in 1998. It was redesign twice since then. This is a mock up of the homepage of the 2.0 intranet site.
  • The existing platform can now be used to create the 2.0 intranet.
  • IBM technology has evolved considerably in recent years and now allows for real time collaboration between users.
    Some of these collaboration tools include: chat rooms, online meeting, user status, and so on
    These features are also avalilable on mobile devices
    Chat (real time discussions), document and online application sharing, organize virtual meetings that can be saved, moderated.
    Solid, reliable platform for instant messaging and web conferencing in today’s business world.
    Voice/Video: With a simple webcam, the new point-to-point video feature allows users to expand from instant messages to voice or video conversations.
    Access to public instant messaging communities
  • Here is an example of Real Time Collaboration that was develop in house.
    This feature is used by our drivers to send and modify delivery information in real time.
    A Google map Geolocalization feature also allows the dispatchers to pinpoint the trucks location at all times.
  • Collaborative workspaces are now available for various groups and communities. The workspace is created by IT but managed by its users.
    This is an example of a workspace created for the Canam group green community.
    RSS feeds allow for updates to members when changes are made to the workspace
  • A multilingual glossary called CanamPedia was created to build a knowledge base of commonly used terms in the company.
    All employees can contribute like Wikipedia
  • A managers’ Bolg was created using the quick templates avalaible in the new 2.0 intranet technology.
  • The Technews newsletter was previously produced by the communications department. Over 40 articles were published in each edition. Many authors from multiple countries were involved in the writing process, and it was published in 4 langages.
    It was a long and expensive undertaking.
    We decided to use a collaborative workspace to produce the newsletter. The final result is not as attractive but it meets the publication objectives.
    The statistics say it all.
    It was a pilot project that worked. This tool could also be used for our corporate newsletter, Horizon.
  • More than 100 collaborative workspaces were created last year at the request of employees.
  • As part of the 2.0 intranet project, we also want to introduce a photo sharing gallery accessible to all employees where they can post various photos.
    A pilot project is currently underway in the scope of the companys’ 50th anniversary activities.
  • We also want to introduce a video sharing channel accessible to all employees where they can post various videos.
    A server has already been purchased to house videos produced for internal use.
    The Videos that are produced for public use are available on YouTube.
  • In order improve the phone directory we wish to develop more detailed employee profiles.
    Retiree profiles will also be available in the new directory.
  • The new profiles will be based on facebook profiles and allow employees to update certain information.
  • Geographic profiles of all business locations will also be avalaible in thenew intranet and linked to employee profiles.
    Google Map technology will also be used for geolocalization purposes.
  • Various professional communities will also be created in the new intranet for different employee groups, such as engineers, drafters, welders, on so on.
  • We will Provide intranet access to employees and retirees via the Internet instead of Cryptocards.
    This is done to encourage the full participation of all employees
    To Reinforce the sense of belonging, by including families
    To Reorganize internal communications
    A Pilot project is planned for our Laval employees
    If results are conclusive, the project will be extended to all employees and retirees
  • In order to allow all employees to publish in their mothertongue, we’ve decided that the container will be presented in English and French and that content will be multilingual.
    Facilitate information sharing and understanding by employees from foreign countries: Romania, India, Vietnam, Latin America, etc.
    Allow family members, friends to also understand
    Foster a sense of belonging
    Contribute to the enrichment of Canam culture
    Request expressed by employees
  • A google based Search engine will be introduced to meet needs expressed by employees regarding the retrival of information.
  • This completes the overview of intranet 2.0 projects that have been completed or in the works.
    I will now present an summary of Social Media Projects that are now underway at CanamGroup
  • Due to the simplicity of Social Media and the absence of company policies, a few public groups and accounts have already appeared on the Internet.
  • Canam Group therefore decided to elaborate a social media policy, to both regulate and encourage the use of these tools for business purposes.
  • Our websites also contain links to promote the use of social media by employees and Internet visitors.
    Company Job offers, press releases and newsbriefs are also published on facebook and twitter.
    Visitors can optain updates on new postings by becoming a fan or following us.
    We also encourage visitors to share our content.
  • Plant and retired employees are beginning to post comments and share content mostly on facebook which is not yet possible in our intranet.
  • A section that was created on our website to present 50th anniversary activities is also beeing used to promote other social media tools, such as youtube and flickr.
  • As you can see, the results of our web 2.0 presence speak for themselves after only one year…
  • Since mobility, applications and Connectivity are current trends in a web 2.0 world, Canam Group as taken steps to remain innovative and provide cutting edge tools to employees and customers.
    For example, I phone applications were developed in-house in the scope of The Buildmaster approach and will be launch next month.
  • In closing, to design a successful 2.0 intranet, I recommand that you
  • Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie Pilon

    1. 1. November 3, 2010
    2. 2. Who is Canam Group? • Industrial company: Publicly traded since 1984 (Toronto Stock Exchange) • Design, fabrication and marketing of construction products and solutions • 12,000 construction projects per year Niagara Fallsview Casino Niagara Falls, ON, Canada Lester B. Pearson International Airport Overpass Access Roads Toronto, ON, Canada Shoppers Drug Mart (Murox®) Kingston, ON, Canada
    3. 3. Who is Canam Group? • Sales in 2009: CA$625.8 million • Human resources: 3,000 employees
    4. 4. International Presence
    5. 5. Family-Owned Business (3rd generation) Roger Dutil Marcel et Marc Dutil
    6. 6. Mission To be recognized as a leader in the design, fabrication and marketing of building solutions by distinguishing ourselves through the quality of our products and services, our continuous innovation, our exceptional customer service, the expertise and dedication of our people, and our commitment to the environment.
    7. 7. Development Goals
    8. 8. 93% © Nemertes Research 2008 www.nemertes.com 1-866-241-2665 Encourage 7.04% Block 42.25% No policy 50.70% What is your policy regarding public social networking sites? No policy Block Encourage Social Networking Views
    9. 9. Canam Group Social Media Policy Social Networking Views Encourage 7.04% Block 42.25% No policy 50.70% What is your policy regarding public social networking sites? No Policy Block Encourage © Nemertes Research 2008 www.nemertes.com 1-866-241-2665
    10. 10. 2007: Draw me an intranet 2.0!
    11. 11. Intranet Pilot Committee, Analysis Communications Human Resources Information Technologies
    12. 12. • Understand company needs, challenges, objectives • Understand the needs of partners and employees • Conduct an evaluation of the intranet • Analyse intranet use and trends What is Intranet 2.0?
    13. 13. Intranet Statistics 0 10 000 20 000 30 000 40 000 50 000 60 000 Intranet - Visites de la page d'accueil 2006 2007 2008 2009 2010
    14. 14. Feedback from Users • Information difficult to find, outdated, not centralized • Insufficiently personalized, not accessible to everyone • Inability to publish and share content • No photos, videos, 2.0 tools
    15. 15. • Facilitate and promote use • Facilitate content management • Facilitate collaboration and information sharing • Facilitate access Objectives of Intranet 2.0
    16. 16. Recommendations for Intranet 2.0 • Establish a clear governance • Introduce new collaborative tools • Transform existing intranet over short period • Inform and train users • Welcome and retain new employees • Create a knowledge base
    17. 17. Intranet Redesign: 1.0 to 2.0 September 2007 • Phase 1: Strategic needs analysis and diagnostic • Presentation to the Executive Committee (3-year plan) • 44 recommendations/projects
    18. 18. 2008 Managers’ Conference
    19. 19. The Event • 5th corporate conference • Date: June 2008 (3 days) • Steering Committee: HR & Communications (IT) • 178 managers and spouses • Average age: 50 • 5 countries: Canada, U.S., India, Romania and China
    20. 20. Conference Objectives • Team spirit • Self-discovery • Discovery of colleagues • Sense of belonging • Performance through recognition 2008: Introduce an internal communication network between top management and managers
    21. 21. The Intranet Could Not Be Used…
    22. 22. Facebook Managers Community?
    23. 23. Facebook as a Conductor? 1. Achieve conference objectives 2. Elaborate program 3. Foster interaction 4. Create awareness of social networks 5. Develop intranet 2.0 (pilot project)
    24. 24. Anticipated Concerns… • Difficult to use • Privacy of information • Unsuitable platform for business
    25. 25. Technical Support
    26. 26. A Secret Group
    27. 27. Case Studies…
    28. 28. April 4: Approved!
    29. 29. Creation of a Facebook Committee Information Technologies Communications Human Resources
    30. 30. Canam Community
    31. 31. April 29: Managers’ Meeting
    32. 32. April 30-May 10: Creation of Profiles Participation rate: 99%
    33. 33. May 11: Program and Registration Registration formProgram Participation rate: 94%
    34. 34. May 14 : Opening Ceremony, Elections Participation rate: 92%
    35. 35. May 21: Personal Interests Participation rate: 89%
    36. 36. June 18: Photo Contest Posted: Internet Café – 3 days
    37. 37. Mission Accomplished! http://www.youtube.com/user/CanamGroup#p/c/290AA62950AEAF26/0/1Xiqotip9BY
    38. 38. Closed Group
    39. 39. Employees and Retirees Group
    40. 40. SQPRP Platinum Award of Excellence
    41. 41. Facebook Project Case Studies
    42. 42. 2009: Design Me an Intranet 2.0!
    43. 43. Restart the Intranet 2.0 Project December 2009 • Phase 2: Planning • Presentation to the Executive Committee (18-month plan) • 19 projects
    44. 44. Overview of Intranet 2.0 Projects
    45. 45. Our Intranet Can Now Be Used…
    46. 46. Real Time Collaboration
    47. 47. An Example…
    48. 48. Collaborative Workspaces
    49. 49. CANAMpedia: Multilingual Glossary
    50. 50. Managers’ Blog
    51. 51. Newsletter 1.0 Newsletter 2.0 Wiki-Type Newsletter: Pilot Project Potential Readers: 400 1.0 2.0  Number of visits: 870 1 036 + 19% Number or articles read: 1 768 7 429 + 320%
    52. 52. 103 team workspaces • 14,174 visits • 7,132 documents shared • 65,239 documents read • 1,912 comments • 4 technical forums • 1 managers’ blog • Etc. Collaborative Workspaces in 2009
    53. 53. Photo Sharing: Pilot Project
    54. 54. CanamTube: Internal Videos
    55. 55. Employee and Retiree Profiles
    56. 56. Employee and Retiree Profiles
    57. 57. Geographic Profiles
    58. 58. Professional Communities
    59. 59. Access: 300 to 3,000+ Users Pilot project in Laval • 60 plant employees • 26 office employees
    60. 60. Multilingual Intranet
    61. 61. Search Engine
    62. 62. Social Media Projects Update
    63. 63. Web 2.0: Employee Initiatives
    64. 64. Canam Group Social Media Policy No policy 50.70%
    65. 65. Information Sharing via Social Media
    66. 66. Employee and Retiree Participation
    67. 67. Canam’s 50th Anniversary No Policy 50,70%
    68. 68. Canam Group on Web 2.0 % 5,000 viewed photos 10,000 watched videos 100 followers200 members 350 fans160 members
    69. 69. Mobility, Applications, Connectivity
    70. 70. 10 Elements of a Successful 2.0 Intranet 1. Establish a clear governance 2. Insure you are supported by management 3. Raise awareness among managers from day 1 4. Involve users in the process 5. Prioritize according to company values 6. Validate actions using pilot projects 7. Use web 2.0 as leverage 8. Participate in contests: notoriety and credibility 9. Establish performance indicators, benchmarks 10.Re-evaluate the project periodically (3 months)
    71. 71. November 3, 2010 Questions ? nathalie.pilon@canamgroup.ws

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