LinkedIn Search Engine Optimization (SEO)!

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  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779Notes:There are some that believe LinkedIn will actually disrupt/displace the traditional independent recruiting business model completely. A company may no longer need a pricey recruiter to find talent if they have the right set of search criteria and a corporate LinkedIn account.
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779Notes:There are some that believe LinkedIn will actually disrupt/displace the traditional independent recruiting business model completely. A company may no longer need a pricey recruiter to find talent if they have the right set of search criteria and a corporate LinkedIn account.
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779LinkedIn is a tool to help you achieve any series of job, career or calling related goals.
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779LinkedIn is a tool to help you achieve any series of job, career or calling related goals.What are your LIFE (1st.0) and CAREER (1st.1) goals? “I want to spend more time with my family”“I want to create something special”“I want more meaningful work that aligns with my values”“I want to make more money”
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779Make sure to have an EXCELLENT photo taken for your profile. The difference between good and great online is HUGE. Your time will be well spent. You are the product – take time to represent that product with excellence.
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779Notes: Consider joining groups and following companies that your clients/customers are interested in and care about.
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • www.linkedin.com/in/natebredeweg/ - www.natebredeweg.com – nate.bredeweg@gmail.com – 803-665-1779
  • LinkedIn Search Engine Optimization (SEO)!

    1. 1. Search Engine Optimization (SEO) with LinkedIn!
    2. 2. LinkedIn• The worlds largest networking & marketing hub for professionals on the internet• 200 million users @ the start of 2013• If LinkedIn were a country, it would be the 5th largest country in the WORLD by population!• But there is more….
    3. 3. Why You Should Care About LinkedIn• LinkedIn allows you the opportunity to connect your craft with a global buyers market in ways never before possible!!!
    4. 4. What you May not Know…• LinkedIn is now the Google for employers – First and potentially only destination for finding great candidates – The trend is growing very rapidly
    5. 5. Why You Should Care About LinkedIn• “Multiple streams of employment opportunity!” – Corporations – Headhunters – Small Businesses – Government – Nonprofits
    6. 6. Start with the “Why” before “The What” (Tactics) Meaning Movement Calling Career Money Job
    7. 7. Start with the “Why” before “The What” (Tactics) Movement Money (Career) Money (Job) Meaning (Calling) All 3 are possible; LinkedIn is a great tool to help achieve this desired outcome.
    8. 8. With LinkedIn, You Are The Product Realize: With LinkedIn you are the product! Decide: Who your customers are; understand their needs/desires deeply Take Action: Develop a strategy to target your customers effectively
    9. 9. Where Do I Start With LinkedIn? If you don’t have a profile; create one!*CLICK* 1 2 Beginners Guide 21 Steps to the Perfect Profile
    10. 10. Where Do I Start With LinkedIn?“Complete” your profile and start connecting!
    11. 11. Top LinkedIn SEO Tactics1.) Claim your vanity URL ASAP - Time investment = 2 minutes
    12. 12. Top LinkedIn SEO TacticsBonus: Once you have created your custom URL, make sure to immediately include the link in your email signature and social media“Hi Arricka!Thanks again for inviting me to present the other night. I have attached the presentation to this email,please feel free to forward to anyone who may be interested. Thanks!Nate Bredeweg | ~ LinkedIn ~ | www.natebredeweg.com | (803) 665-1779 | nate.bredeweg@gmail.com”
    13. 13. Top LinkedIn SEO Tactics2.) The “Other Website Option” Keyword Strategy - Time investment = 1-2 hours
    14. 14. Top LinkedIn SEO Tactics3.) “Headline” optimization – the elevator pitch - Time investment = 2 minutesExample: “Technical Writer | Fortune 50 Experience | ProjectManager’s Best Friend!”
    15. 15. Top LinkedIn SEO Tactics 4.) Keyword-Rich “Summary” Section - Time investment = Ongoing- You get 2000 character to represent your product (you)- Use lots of keywords to attract your target client/customer- Tell stories (everyone loves a great story!) X RESUME Example - A Tech-Writer might say: “The Project Manager said “WOW!!”: I designed a series of high quality process and procedure documents using Adobe Professional for a Fortune 500 client.” Example - A Technical Release Manager might say: “I managed the successful implementation of a 300K agile iPhone application release for my customer!
    16. 16. Top LinkedIn SEO Tactics5.) Add “Skills” Request “Endorsements” from your Network Join “Groups” (Strategically) “Follow” companies (Strategically)
    17. 17. Top LinkedIn SEO Tactics• BONUS: Select an EXCELLENT profile photo: you only get one so “choose wisely!” – With LinkedIn first impressions matter – Take the time to have your profile photo professionally done
    18. 18. Don’t Forget…• A little upfront work with you LinkedIn profile will pay dividends with• “Multiple streams of employment opportunity!”
    19. 19. Let’s Connect!www.linkedin.com/in/natebredeweg/

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