‘Q the Music’ By Elena Di Maria, Natasha Gilbody and Sarah Wade.
Introduction to Q It is the UK’s biggest selling music magazine. Published monthly in the UK. Founders ; Mark Ellen and David Hepworth. First published in 1986. It covers a wide range of musical genres as you can see by the covers below.
When Q was first published in 1986 it was named ‘cue’ as in to cue a record but was later changed so that it wouldn’t be confused for a snooker magazine.
Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on news stands.
Q set itself apart from other magazines when it was first published because of the high quality of photography and printing.
As of June 2007 it has a circulation of 130,179 copies.
Q is the UK’s biggest selling magazine.
World’s best music guide.
Has a radio station, TV station, website and YouTube channel. This is good for the audience because they have different ways of accessing the media if they can’t afford a monthly magazine.
Also it shows success because they have mastered different media formats.
They also have an awards show and a music venue.
Content The magazine has an extensive review section - featuring:
New releases (music),
Film and live concert reviews,
Radio and television reviews.
Much of the magazine is devoted to interviews with popular musical artists.
The magazine is well known for compiling lists
Promotional gifts are given away, such as CDs or books.
Usual features include The Q50, wherein the magazine lists the top 50 essential tracks of the month.
Target audience and Consumers
The target audience is for older people – not Teenagers and Young adults