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  • 1. Masthead House colours (white, green and red) Skyline Box out Central Image Headline Date line Barcode Cover lines Box out
  • 2. Masthead House colours (red and white) Skyline Box out Central Image By line Headline Date line Barcode Cover lines Buzzwords Lure Slogan
  • 3.  Cover Lines and Main Cover Line: This gives the reader a quick overview of what’s in the magazine.  Strapline/Skyline: This always appears at the top of a magazine.  Slogan: This helps to create the brand identity of a magazine.  Lure: This catches the readers attention and makes them want to buy the magazine.  House Colours: These are very important for the brand identity of a magazine as they make the magazine recognizable from a distance.  Masthead: This is also extremely important to the brand identity as this will appear on every cover.  Headline: This shows the main feature in the magazine.  Central Image: The central image has to be striking as it will be the first thing the readers see. Most magazines use direct address on a front cover image.  Buzzwords: These are words such as ‘exclusive’ and ‘free gift’ which make an audience want to buy the magazine to see these exclusive interviews or get the freebies inside.  Textboxes/box-outs: These make the front cover more interesting so it’s not just an image and text. It also draws the attention to this part.  Dateline: These usually include the date, issue number and website.  Bar Code: Every magazine has a barcode on the front but it doesn’t get in the way of the main features of the page.  Anchorage Text: These provide a link between the image and magazine so that the reader knows who the person or band in the image is.