House colours (white, green and red)
House colours (red and white)
Cover Lines and Main Cover Line: This gives the reader a quick overview of what’s in the
Strapline/Skyline: This always appears at the top of a magazine.
Slogan: This helps to create the brand identity of a magazine.
Lure: This catches the readers attention and makes them want to buy the magazine.
House Colours: These are very important for the brand identity of a magazine as they
make the magazine recognizable from a distance.
Masthead: This is also extremely important to the brand identity as this will appear on
Headline: This shows the main feature in the magazine.
Central Image: The central image has to be striking as it will be the first thing the readers
see. Most magazines use direct address on a front cover image.
Buzzwords: These are words such as ‘exclusive’ and ‘free gift’ which make an audience
want to buy the magazine to see these exclusive interviews or get the freebies inside.
Textboxes/box-outs: These make the front cover more interesting so it’s not just an image
and text. It also draws the attention to this part.
Dateline: These usually include the date, issue number and website.
Bar Code: Every magazine has a barcode on the front but it doesn’t get in the way of
the main features of the page.
Anchorage Text: These provide a link between the image and magazine so that the
reader knows who the person or band in the image is.