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CREATIVE COMMERCE                     ON DEMAND MANUFACTURE & CREATIVE COMMERCETuesday, 3 July 12
‘... digitisation of manufacture and convergence                     in the digital world ... implications for commerce   ...
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Industrial                     Redefining     -isation                                 product design            and manufa...
Online                                                                 Market-                                            ...
Redefining product design and manufacture in digital consumer culture                                                      ...
Service       Personal   Designer/Manufacturer   Retail Manufacturer   CommunityTuesday, 3 July 12
Embodied                    Data driven                Generative                                    Consumer App         ...
Tuesday, 3 July 12
“stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)Tuesday,...
Redefining product design and manufacture in digital consumer culture                                   Natasha Carolan | H...
Tuesday, 3 July 12
‘Customisation & on-demand production                           difficult to offer as a service...’                        ...
“tomorrow’s leading manufacturing companies                      will be the ones whose managers unleash the              ...
Tuesday, 3 July 12
Tuesday, 3 July 12
BenoonbenoonTuesday, 3 July 12
Tuesday, 3 July 12
CO-CREATIONTuesday, 3 July 12
GAMES!Tuesday, 3 July 12
CONNECTEDTuesday, 3 July 12
STOMP STOMP!Tuesday, 3 July 12
Tuesday, 3 July 12
Natasha Carolan                     @natashacarolan | natashacarolan.co.ukTuesday, 3 July 12
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Oxford University RCUK CDT Symposium

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Transcript of "Oxford University RCUK CDT Symposium"

  1. 1. CREATIVE COMMERCE ON DEMAND MANUFACTURE & CREATIVE COMMERCETuesday, 3 July 12
  2. 2. ‘... digitisation of manufacture and convergence in the digital world ... implications for commerce in industries such as the toy industry.’Tuesday, 3 July 12
  3. 3. Tuesday, 3 July 12
  4. 4. Tuesday, 3 July 12
  5. 5. Tuesday, 3 July 12
  6. 6. Tuesday, 3 July 12
  7. 7. Industrial Redefining -isation product design and manufacture in digital consumer culture Design Taylorism Manufacture Mass production Fordism Advertising Mail order Window dressing Marketing Department stores Consumer Culture Mass consumption Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  8. 8. Online Market- P2P Redefining product design and manufacture places in digital consumer culture Mass Customisation Post fordism Agile Lean Flexible specialisation UCD Participatory User led Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  9. 9. Redefining product design and manufacture in digital consumer culture Service Collaborative Pro- Co-creation dominant consumption sumerism of value logic Web 2.0 Digital design Co design Participatory Meta-design User-design tools Digitisation Post-industrial + Convergence Service- Customer Distributed On-demand based facing Digital fabrication Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  10. 10. Service Personal Designer/Manufacturer Retail Manufacturer CommunityTuesday, 3 July 12
  11. 11. Embodied Data driven Generative Consumer App Bounded Haptic Configuration ParameterisedTuesday, 3 July 12
  12. 12. Tuesday, 3 July 12
  13. 13. “stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)Tuesday, 3 July 12
  14. 14. Redefining product design and manufacture in digital consumer culture Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  15. 15. Tuesday, 3 July 12
  16. 16. ‘Customisation & on-demand production difficult to offer as a service...’ Alice Taylor, 2012Tuesday, 3 July 12
  17. 17. “tomorrow’s leading manufacturing companies will be the ones whose managers unleash the service potential of their factories” Richard Chase and David Garvin (1982)Tuesday, 3 July 12
  18. 18. Tuesday, 3 July 12
  19. 19. Tuesday, 3 July 12
  20. 20. BenoonbenoonTuesday, 3 July 12
  21. 21. Tuesday, 3 July 12
  22. 22. CO-CREATIONTuesday, 3 July 12
  23. 23. GAMES!Tuesday, 3 July 12
  24. 24. CONNECTEDTuesday, 3 July 12
  25. 25. STOMP STOMP!Tuesday, 3 July 12
  26. 26. Tuesday, 3 July 12
  27. 27. Natasha Carolan @natashacarolan | natashacarolan.co.ukTuesday, 3 July 12
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