Brief introduction to manufacturing approaches emerging in the digital economy.

1. Manufacturing 2.0
Manufacturing in the digital economy
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

2. Manufacturing 2.0: Manufacturing in the digital economy
Introduction
Hello.
I am Natasha.
‘Defining design and manufacture in the digital
economy’
- Commodification of the design process
- Service dominant logic
- Value co creation
Today I will talk about how manufacturing business
models and strategies are changing in the digital
economy.
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

3. Manufacturing 2.0: Manufacturing in the digital economy
Introduction
PART 1: CONTEXT
Historical roadmap
Convergence, digitisation & culture
PART 2: TYPOLOGY
Landscape of manufacturing models
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

4. Manufacturing 2.0: Manufacturing in the digital economy
Design
Taylorism
Industrialisation Mass production
Fordism
Advertising Mail order
Window
dressing
Marketing Department
stores
Mass
consumption
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

5. Online
Market-
P2P
Manufacturing 2.0: Manufacturing in the places economy
digital
Mass
Customisation
Post fordism
Agile Lean
UCD Participatory User led
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

6. Manufacturing 2.0: Manufacturing in the digital economy
Collaborative Pro-
consumption sumerism
Web 2.0
Co creation
Post-industrial
Service- Customer
Distributed On-demand
based facing
Digital
fabrication
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

7. Manufacturing 2.0: Manufacturing in the digital economy
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- Manufacturer consumer convergence
- Democratisation of access to manufacturing
- Renewed relationships between design and
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Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

8. Manufacturing 2.0: Manufacturing in the digital economy
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

9. Manufacturing 2.0: Manufacturing in the digital economy
Part 2: Typology
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

10. Manufacturing 2.0: Manufacturing in the digital economy
Personal Fabrication
‘In the past, art became separated from
artisans and mass manufacturing turned
individuals from creators into consumers. In
the future, there will be universal self-
reproducing molecular fabricators. In the
present, personal fabrication has already
arrived.’
Neil Gershenfeld Fab
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

11. Manufacturing 2.0: Manufacturing in the digital economy
Part 2.2:Emerging models
Community
Community Centres
Industry role
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

12. Manufacturing 2.0: Manufacturing in the digital economy
Designer Manufacturer
Vertical integration of production and retail capabilities
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

13. Manufacturing 2.0: Manufacturing in the digital economy
Retail Manufacturer
Retail model built on the capabilities of on demand manufacture. May or may not facilitate consumer/
bespoke design.
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

14. Manufacturing 2.0: Manufacturing in the digital economy
Service based: Online & Distributed
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

15. Manufacturing 2.0: Manufacturing in the digital economy
Service based: On/offline. Local & distributed
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

16. Manufacturing 2.0: Manufacturing in the digital economy
Part 2: Typology summary
1.Personal
Increasingly consumer
2.Community
facing, offering manufacture
3.Designer Manufacturer
as a service, enabling self
4.Retail Manufacturer
service economies with a
5.Service
noted focus on service
dominant logic and co
creation of value.
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

17. Manufacturing 2.0: Manufacturing in the digital economy
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011

18. Manufacturing 2.0: Manufacturing in the digital economy
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Wednesday, 12 October 2011