WILLYWONKA 2.0        A better chocolate factory?
HELLO!Natasha Carolan | @NatashaCarolan | @Makielab | @HighWireDTC
PRODUCT Designer
RETAIL (FMCG/TOYS)
OPEN HARDWARE
MAKER EVENTS
MAKER RETAIL SPACES
Creative CommerceHOW ARE WE responding to ON-DEMANDMANUFACTURE?HOW ARE CONSUMERS INTERACTING with ON-DEMAND?
Industrial  Redefining    product design                  -isation              and manufacture in digital consumer culture...
Online                                             Market-                                                                ...
Redefining product design and manufacture in digital consumer culture                                                      ...
A better chocolate factory?                 Willy wonka 2.0
Creative CommerceHOW is commerce responding to ON-DEMANDMANUFACTURE?HOW DO CONSUMERS INTERACT with THESEservices?
IMPLICATIONS OF ON-DEMAND            IN A COMMERCIAL CONTEXT
Martin Deutsch                 Barriers to entry                              ever lower                                  ...
Iteration & Response times         Quick & sometimes not so quick
range & Design cycles         you imagine it, we make it
Digital Distribution              MATTERGRAMS!
Distributed manufacture           on demand production
DISINTERMEDIATION   production/distribution/retailing              on demand production
ZERo inventory             SWOON.
warehousing     LESS, BUT MORE COMPLEX
What do consumers think?           ON DEMAND MANUFACTURE
BEING FOUND & UNDERSTOOD            IS YOUR FIRST CHALLENGE
ON-DEMAND PRODUCTS/SERVICES ARE UNFAMILIAR & DO NOT EXIST IN THE USUAL PLACES
ENGAGING USERS      IS YOUR SECOND CHALLENGE
‘I HAVE TO DESIGN?’USER ENGAGEMENT REQUIRES EFFORT & COMMITMENT
Embodied                     Data driven Generative                                     Consumer App                      ...
Passive User design    DATA COLLECTION as design process
game playDEsigners  GAME PLAY AS DESIGN PROCESS
level-up!in-game acctivity
‘I WANT IT NOW.’  ON-DEMAND ISN’T ALWAYS ON DEMAND
this is broken           launch cycles
‘WHAT DOES IT LOOK LIKE?’           ER, WE HAVEN’T MADE IT YET.
‘I can’t DECIDE’           PARADOX OF CHOICE
‘CAN I SEND IT BACK?’                   NOPE.
RETAIL RULES. OKAY?       ECOMMERCE ISN’T QUITE READY
A better chocolate factory?  BETTER CHOCOLATE FACTORY       AWE & WONDER, EXPERIENTIAL MAKING                        Willy...
‘IT’S MAGIC’    ON DISCOVERING 3D PRINTING
‘I CAN MAKE ANYTHING I WANT?’                     ON-DEMAND
‘I DESIGNED IT MYSELF’                 NO REALLY.
‘I designed it for me’            as unique as you are
go forth & build  chocolate factoriesThese are the times of willy wonka manufacture
Thank you!Questions to @NatashaCarolan
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
3D printing Event, Dutch Design Week 2012
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3D printing Event, Dutch Design Week 2012

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3D printing Event, Dutch Design Week 2012

  1. 1. WILLYWONKA 2.0 A better chocolate factory?
  2. 2. HELLO!Natasha Carolan | @NatashaCarolan | @Makielab | @HighWireDTC
  3. 3. PRODUCT Designer
  4. 4. RETAIL (FMCG/TOYS)
  5. 5. OPEN HARDWARE
  6. 6. MAKER EVENTS
  7. 7. MAKER RETAIL SPACES
  8. 8. Creative CommerceHOW ARE WE responding to ON-DEMANDMANUFACTURE?HOW ARE CONSUMERS INTERACTING with ON-DEMAND?
  9. 9. Industrial Redefining product design -isation and manufacture in digital consumer cultureDesign Taylorism Manufacture Mass production Fordism Advertising Mail order Window dressing Marketing Department stores Consumer Culture Mass consumption Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
  10. 10. Online Market- P2PRedefining product design and manufacture places in digital consumer culture Mass CustomisationPost fordism Agile Lean Flexible specialisation UCD Participatory User led Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
  11. 11. Redefining product design and manufacture in digital consumer culture Service Collaborative Pro- Co-creation dominant consumption sumerism of value logic Web 2.0 Digital design Co design Participatory Meta-design User-design tools DigitisationPost-industrial + Convergence Service- Customer Distributed On-demand based facing Digital fabrication Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
  12. 12. A better chocolate factory? Willy wonka 2.0
  13. 13. Creative CommerceHOW is commerce responding to ON-DEMANDMANUFACTURE?HOW DO CONSUMERS INTERACT with THESEservices?
  14. 14. IMPLICATIONS OF ON-DEMAND IN A COMMERCIAL CONTEXT
  15. 15. Martin Deutsch Barriers to entry ever lower Martin Deutsch
  16. 16. Iteration & Response times Quick & sometimes not so quick
  17. 17. range & Design cycles you imagine it, we make it
  18. 18. Digital Distribution MATTERGRAMS!
  19. 19. Distributed manufacture on demand production
  20. 20. DISINTERMEDIATION production/distribution/retailing on demand production
  21. 21. ZERo inventory SWOON.
  22. 22. warehousing LESS, BUT MORE COMPLEX
  23. 23. What do consumers think? ON DEMAND MANUFACTURE
  24. 24. BEING FOUND & UNDERSTOOD IS YOUR FIRST CHALLENGE
  25. 25. ON-DEMAND PRODUCTS/SERVICES ARE UNFAMILIAR & DO NOT EXIST IN THE USUAL PLACES
  26. 26. ENGAGING USERS IS YOUR SECOND CHALLENGE
  27. 27. ‘I HAVE TO DESIGN?’USER ENGAGEMENT REQUIRES EFFORT & COMMITMENT
  28. 28. Embodied Data driven Generative Consumer App BoundedHaptic Configuration Parameterised
  29. 29. Passive User design DATA COLLECTION as design process
  30. 30. game playDEsigners GAME PLAY AS DESIGN PROCESS
  31. 31. level-up!in-game acctivity
  32. 32. ‘I WANT IT NOW.’ ON-DEMAND ISN’T ALWAYS ON DEMAND
  33. 33. this is broken launch cycles
  34. 34. ‘WHAT DOES IT LOOK LIKE?’ ER, WE HAVEN’T MADE IT YET.
  35. 35. ‘I can’t DECIDE’ PARADOX OF CHOICE
  36. 36. ‘CAN I SEND IT BACK?’ NOPE.
  37. 37. RETAIL RULES. OKAY? ECOMMERCE ISN’T QUITE READY
  38. 38. A better chocolate factory? BETTER CHOCOLATE FACTORY AWE & WONDER, EXPERIENTIAL MAKING Willy wonka 2.0
  39. 39. ‘IT’S MAGIC’ ON DISCOVERING 3D PRINTING
  40. 40. ‘I CAN MAKE ANYTHING I WANT?’ ON-DEMAND
  41. 41. ‘I DESIGNED IT MYSELF’ NO REALLY.
  42. 42. ‘I designed it for me’ as unique as you are
  43. 43. go forth & build chocolate factoriesThese are the times of willy wonka manufacture
  44. 44. Thank you!Questions to @NatashaCarolan

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