What’s the difference between a website
and a blog?
Blog’s enhance the look and feel of a website while also adding fresh content regularly
Blog’s help to build traffic to your website
Blog’s increase your credibility in your industry and establish you as an expert
Blog’s create a better customer service platform
Blog’s give you a voice
Content is published in a chronological fashion
Content is updated regularly
Readers have the possibility to leave comments
Other blog authors can interact via trackbacks and pingbacks
Content is syndicated via RSS feeds
Why do I need to blog?
Site’s that blog get 55% increase in website traffic
Site’s that blog get 97% more inbound links then those who don’t
40% of US companies are already blogging to promote their business
2/3rds of marketers say that blogging is critical for your business
B2C companies that blog generate 88% more leads per month than those who do not
B2B companies that blog generate 67% more leads per month than those who do not
Getting started – Domain Names
When choosing a domain name think about keywords surrounding your business
Make sure it’s easy to type
Make it easy to remember (short and snappy)
Create an expectation for you to fulfil
Avoid copyright infringement
Hot, smart, cool, hot, fast, fresh, sleek, first, daily, best, sharp, light, classic, fast, great, quick
Business Buzz Words
Media, direct, access, ez, easy, info, interactive, biz, buzz, bit, byte, up, tech, on, out, auto,
pulse, x, venture, trend, life, retro, secret
Getting started with Wordpress- Settings
After signing up for a Wordpress account and choosing a package and domain you will
be able to login to Wordpress using yourdomain.wordpress.com/wp-admin
Start by going to ‘Users’ in the left hand panel and ‘My Profile’. Fill in all the relevant
information, add an image to be included. This will be your logo if this is a business blog or
your face if it’s a personal blog.
Now in the ‘Settings’ tab on the left hand panel click on ‘Sharing’. This is where you can
link your blog to all of your other social profiles. When you click Facebook for example you
will be prompted to login. Just click OK until you are taken back to Wordpress. You can
also customise the sharing buttons on each of your blog posts here.
Now go to ‘Settings’ again and click on ‘General’. This is where you can edit the name of
your site, your tagline and date and time formatting. Add another image to show up as
the favicon in the browser tab. This can be the same or different to your profile. Your call!
If you’re feeling adventurous take a look at the other settings tabs and see if there is
anything else you feel you would like changed.
Getting started with Wordpress - Themes
Making your blog look beautiful is another important aspect to keeping your readers
interested. You want a theme that suits your brand but also remains professional and
Some themes are free and some cost money. For an extra cost you can have complete
customisation ability on your blog, meaning you can change the colours and images of
Go to ‘Appearance’ and ‘Themes’ to find a theme. Then go to ‘Appearance’ and
‘Customise’ to customise this theme.
Last but not least go to ‘Appearance’ and ‘Widgets’. The widgets section is important for
adding personalised sections to the sidebar of your blog. You may notice on some blogs a
‘Follow us’ section or Twitter and Facebook integration.
What’s RSS and How do I Add the Widget?
RSS stands for Really Simple Syndication. Many website’s out there update content on a
regular basis and RSS was created as a way to get rid of the hassle of checking a website
every day for updated info.
As a reader I can follow your RSS feed and receive email updates every time you post
I can also use your feed URL to add to the blogs I follow.
When you have a Wordpress blog your RSS feed is always located on:
Getting started with Wordpress – HTML
When writing blog posts or editing pages you will have to deal with the Wordpress HTML
Editor. Luckily Wordpress have made their editor very easy and friendly to use. Here are
some tips to help you along the way…
The ‘Add Media’ button allows you to add images, galleries and videos to your posts.
Make sure to add a title and ALT text for all media. Also credit the original image if you
took your image from somewhere else on the web.
When writing your posts you can also add a read more link. This creates a gap in the text
so the homepage of your blog only displays the first paragraph with a link to continue
It is also important for HTML purposes that when creating subheadings you use the pre-sets
provided. Start with heading 2 (because the title of your blog will be heading 1) and then
work your way down depending on how you format your blog.
Getting started with Wordpress – Menus &
When writing your blog you have unlimited pages and menus available to add. As time
passes and you write more and more blog posts you will have more need to organise your
blog in a different way.
Start by going to ‘Pages’ and ‘All Pages’. Now is the time to personalise your ‘About Me’
page. Make sure you include an image.
You can add pages and create menu items to place these pages in your blog.
Go to ‘Appearance’ and ‘Menus’. You will notice that one of my menu items is a link to
sign up to my newsletter. I have also added a screen shot of the creativeashford.org blog
to see how they have created menus.
How do I write a blog post? - Audience
Consider who you are writing to, what kind of interests they have
What is your business about? And why is your business unique?
What are you an expert in? What do you know about?
1. Start by researching other blogs in your industry
2. Look at the types of post they write and how much interaction they get
3. Think about the kinds of problems your product or service is solving (Ie time saving, ecofriendly, cost effectiveness) and incorporate this into your blog post writing.
GOOD TIME FOR A BRAIN STORM!
How do I write a blog post – Writing posts
Plan ahead what you want to write about
Now think about what action you want users to take after they have read the post
Write your posts as if you are writing to a singular person
Keep you blog posts short and sweet
Cut out anything that doesn’t need to be there
Proof read your post out load at least twice
Consider the formatting of your blog posts
Use other platforms to increase visibility and blog traffic
(Above) Driftwood Décor has a blog on their website focusing on trends home design
and individual products they create from driftwood. No a great deal of wording but
enough to entice.
(Left) Pictures like these work well because you are showing your potential customer
what your product will look like in their home.
Here’s one for the counselling services (Linda!). Above we have an article extract from the Turn2Me
website. They provide helpful information on decreasing stress, anxiety and improving sleep.
Images are a bit more difficult here because you are less likely to be creating your own. You can
work on word maps, motivational quotes and pictures of serenity to give your blog posts an extra
level of interest.
How do I write a blog post – Formatting
If there is one thing that readers hate, it’s long and boring trails of text. Think about using
bullet points and numbered lists, adding bold and coloured text, headings and
subheadings and anything else that will break the text up and make it easier to read
The blog post below might be well thought out and amazingly
written but it certainly doesn’t do much when you look at it and
can be quite unappealing for users when reading it.
Look to the right and you have a leading image, subheadings and
bullet point list, making for a much easier read!
How do I write a blog post – Titles
How to ___________ – Step-by-Step Guide
The Ultimate ___________ List
When writing a headline for your blog post you need to
think of something to attract readers to read it.
The Pros And Cons Of ___________
The Easiest Way to Make Your ___________
Ask yourself why people should read your post.
12 Sure Fire Ways To ___________
The Lazy ___________ Way to ___________
Do You Do Any Of These ___________ Mistakes?
Unlock The Secrets Of ___________
The 16 Essentials Of ___________
How To Make ___________ Work For You
Little Known Ways To ___________
12 Cool Tools For ___________
The Complete Guide To ___________
18 Tips To Jump-Start Your ___________
14 Things I‘ve Learned About ___________
Refer to your audience as ‘You’
Make every word count!
How do I write a blog post – Call to Action
Earlier we talked about planning your blog post and having a goal for what you want your
readers to do after they read it. Imagine you are a PR freelancer writing a blog post on
how to manage your business in a crisis. ‘5 Steps to manage a business crisis’.
Now you have a great blog post with potential for a huge readership but why not finish
your blog post with a prompt to your readers? For example…
If your business is suffering from a potential PR crisis, we can provide an experienced PR
consultant at a moments notice to help you in your time of need. Find out more here.
Add a link to a page on your website dedicated to your Crisis Management service.
How do I write a blog post – Review
In your Wordpress editor, after you have written your post, formatted it and added a great
headline, you now need to create categories and tags so people can find your post!
In the right hand side of the blog post you can create ‘Categories’ for each of your posts.
When you have built up a prominent blog you will be able to add a ‘Categories’ Widget
and allow your blog readers to search for posts based on category. If you are a fashion
brand you might have categories like women’s wear which will have sub categories like
tops, dresses, accessories (which may also have sub categories like handbags and belts)
After you add categories you can now add tags. Tags are how you will be found in search
so it’s best to think of this as a keyword tool. For the same example as above you might
have tags such as ‘winter fashion trends’ ‘winter dresses’ ‘winter style’ ‘winter fashion’
Now pick a feature image to be included in all online sharing of your post and on the
homepage of your blog.
Blog Post Checklist
Did I read my post a couple of times after writing it?
Does the post say what I want it to say? Does is achieve my goals?
Did I do my research on other similar posts and keywords?
Did I craft my headline carefully?
Did I format it simply?
Did I add categories, tags and a feature image?
Do all my images have ALT and Title tags?
Did I link to external sources where appropriate?
Did I make sure all of my links are working?
Did I credit any sources I may have used?
Am I picking the right time and day of the week to post this or should I wait?
How to get people to read my blog?
There are several steps you should take in order to
increase your blog readership. To make it easier it’s
best to think of a blog exactly the same way you think
of Facebook and Twitter. When you talk to others on
Facebook and Twitter they talk back, the more
frequently you post and when you get involved in
conversations and topics your engagement increases.
The same is true of a blog.
Let’s have a look at Wordpress reader. Click the little
Wordpress button on the top left corner of your
Here is my Wordpress reader where
you can read and follow other
people’s blogs. As you can see on
the main page you have a feed like
Facebook and Twitter. I can chose to
reblog (like a retweet), like or
comment on a blog post. I can also
search other blogs using tags and
follow blogs relevant to me.
If you reblog something make sure
that it’s something your audience will
want to read. You can also look at
recommended blogs and find some
of the most popular blogs on
Increase your blog readership
Interact with other blogs
Source other people’s blogs posts in your blog
Submit your blog to forums and share on social networking sites
Link to other popular blogs and relevant websites from your blog
Add a link to your RSS feed on your blog
Tag your posts and add Alt tags to images
Promote your blog everywhere you see fit (online and offline)
Don’t be shy
Some online tools to help you…
InboxQ is a useful tool to search conversations on Twitter. This will help you come up with
great topics for your blog. All you have to do is add a new campaign and enter 2-3
keywords your audience will be looking for. As soon as someone types a question with
your keyword in it then you will be notified. The question they ask could make a great blog
I entered the words blogging, business and wordpress to find the below
For the blogger who is seeking a cool
way to keep track of interesting
articles for later blog posts, check
out Diigo. This cool tool allows you
to highlight and store interesting
content for quick retrieval down the
road. You can even embed notes to
your saved content. It supports mobile
devices like the iPhone, iPad and
Increase productivity and decrease outside distractions when writing using this great tool.
If you have a Gmail account you can sign up for
Google Alerts. By adding keywords you’re interested
in and setting a frequency for how often you want to
be emailed you can receive an email containing top
news and stories on the web relating to your keyword
Google trends is also useful as you can type in the same keywords and find out how many
people have been speaking about them over time. Perhaps one keyword is becoming
more popular than another?
Curate and manage a wealth of news from across the web. This is great for finding other
bloggers to follow, for thinking of topics and for keeping up to date with the latest news in
Pixabay is a source for royalty free
photos all over the web.
Canva is a place where an ordinary person can
become a graphic designer