Your Brand on Social Media

YOUR Personal Brand on Social Media#SAPTechEdNatascha Thomson

Do you Tweet, participate onLinkedIn, SCN, FB, post videos,write blogs, or are you planning to?Either way, its paramount that youthink about the personal brand youare building through your onlinepresence - and this should not bean afterthought.Join to learn and discuss.

Why Does Your Brand Matter? We’re Fast Becoming A Networked Society! Your Network Is Your Support System Your Social Brand Is Your Professional Identity Brand “You” Is Starting To Stretch Across Personal & Business© 2011 SAP AG. All rights reserved. Confidential 3

People at SAP who have built a Social Brand Timo Elliott Oliver Bussmann James Farrar Chip Rodgers Business Intelligence Being a CIO Sustainability SAP Community Network© 2011 SAP AG. All rights reserved. Confidential 4

You Can Use Social Media To…LearnNetworkSpread The Company MissionBe HelpfulBe A Thought LeaderDevelop A CommunityGet A Job...Or Help Others Get A JobBuild Relationships/Contacts© 2011 SAP AG. All rights reserved. Confidential 8

Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 12

Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 13

Monitor Here is a short list of tools to get you started (don’t be shy to use Google to find more):  Google your own name or set up Google Alerts  Search for your name on Socialmention.com (in addition to a list of search results, you get stats on sentiment, top keywords, top users and hashtags)  Put your Twitter handle into TweetReach.com and get metrics on your reach/impressions, retweets, mentions, top followers etc.  Klout.com provides your influencer score. Take this with a grain of salt as it’s not a perfect science. It covers Twitter, FB and LinkedIn. Twitalyzer is a similar tool for Twitter only.  Mr. Unfollowr tells you who has recently unfollowed you on Twitter (PS: There is also Mr. Follow, to find out who you should be following).© 2011 SAP AG. All rights reserved. Confidential 14

@nathomson YouTubelinkedin.com/in/nataschathomson quora.com/Natascha-Thomsonmarketingaccelerator.wordpress.com SAPMentorsSCN Blog Natascha.Thomson@SAP.comslideshare.net/NataschaThomson VimeoGoogle+ Flickr+1 925 200 5387 Thank You!

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Your Brand on Social Media

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