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Expert Networking Session at SAP TechEd 2011 in Las Vegas

Expert Networking Session at SAP TechEd 2011 in Las Vegas

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  • 1. You on Twitter#SAPTechEdNatascha Thomson
  • 2. If you have been thinkingabout setting up your ownTwitter account, this session isfor you.Learn how to get started,terminology, the dos anddonts, basic etiquette, tools touse and how to measureimpact.Also get your burningquestions answered.
  • 3. Social Media: A New Way Of Networking…Sometimes With People You May Never Meet! Listen - Share - Engage© 2011 SAP AG. All rights reserved. Confidential 3
  • 4. What is Your Unique Value Proposition?© 2011 SAP AG. All rights reserved. Confidential 4
  • 5. Step 1: Create Your Account© 2011 SAP AG. All rights reserved. Confidential 5
  • 6. Twitter 101  Create a Twitter account  Short username (think PDA)  Complete the bio  Company branding  Install TweetDeck  Sign up for Bit.ly’s Demo of TweetDeck & Twitter Management  140 characters  RT  Meaningful Tweets & Etiquette  Hashtags  Tracking (e.g. http://archivist.visitmix.com)© 2011 SAP AG. All rights reserved. Confidential 6
  • 7. # Hashtag 101 People can follow conversations on #hashtags (like #SAPTechEd) by going to http://search.twitter.com or using free tools like TweetDeck or HootSuite.  Set up a hashtag for events/webinars, e.g. #SAPTechEd  Set up hashtags for sub-conversations, e.g. #SAPTechEd is the main hashtag while #Ondemand would be a sub-hashtag  Include hashtag in your Tweets  Use additional hashtags, e.g. #SAPPCN  Research hashtags before creating your own  If you DO create a new hashtag, make it short. Think of people Tweeting with two fingers on PDAs...and make the hashtag easy to remember© 2011 SAP AG. All rights reserved. Confidential 7
  • 8. Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 8
  • 9. Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 9
  • 10. What Now?Steps You Can Take In Less Than 30 Minutes© 2011 SAP AG. All rights reserved. Confidential 10
  • 11. MonitorA few useful tools (Google for more): Put your Twitter handle into TweetReach.com and get metrics on yourreach/impressions, retweets, mentions, top followers etc. Klout.com provides your influencer score. Take this with a grain of salt as it’snot a perfect science. It covers Twitter, FB and LinkedIn. Twitalyzer is a similartool for Twitter only. Mr. Unfollowr tells you who has recently unfollowed you on Twitter© 2011 SAP AG. All rights reserved. Confidential 11
  • 12. @nathomson YouTubelinkedin.com/in/nataschathomson quora.com/Natascha-Thomsonmarketingaccelerator.wordpress.com SAPMentorsSCN Blog Natascha.Thomson@SAP.comslideshare.net/NataschaThomson VimeoGoogle+ Flickr+1 925 200 5387 https://community.wdf.sap.corp/sbs/projects/emeadach-social-media

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