What Makes a Good Tweet?Natascha ThomsonMarketingXleratorMarch 2012
What Makes a Good Tweet?Top 3 Tips for a Good Tweet1. Listen before you Tweet2. Add your own insights vs. just (re)tweeting3. Be a personality not a companyTop 3 Tips to increase your following1. Follow influencers & other interesting people2. Tweet during relevant events using the hashtag3. Include influencers or other relevant handles in your Tweets (even ask for RTs) It’s not a science and the rule of thumb is: use common sense!
What Makes a Good Tweet? It’s actually quite complex…Increase: Reach – Following - Influence – Engagement Qualitative • It’s audience appropriate (what & when) • Good content = not a product pitch • Leaves room for Retweeting • Influences (your audience) • Is a well-defined piece in your overall social media strategy • Is Retweeted by your influencers (not just your colleagues & friends) Quantitative • Tweet is Retweeted and/or commented on • Creates a high amount of impressions (reach); premise: influencers have many followers • Click-throughs to promoted content, e.g. via Bit.ly’s • Growth in number of followers • Increases your Klout score Related: Klout, Twittalyzer, TweetReach
Crowd-sourced: “What makes a good Tweet?” 1. “Make it catchy and engage the audience by asking questions 2. Simple language, easy to read 3. Use hashtags in context, don’t just add them at the end 4. Don’t use marketing but conversational language 5. Think first what is relevant for you audience before (re) tweeting 6. Add your own comment to a RT (modify the original tweet), as it adds more value than simple re-tweeting.”@D_Sieber ~ Dorothea Sieber, Social Media Manager for HANA, SAP 1) “Retweetable without modifying the tweets. So there should be at least 10 chars available for the RT@twitterhandle 2) Using the industry/known hashtags. Don’t create your own variation of hashtag. Do some research on the existing hashtag that people use and include that in your tweet to increase visibility. 3) Add twitter handles of others when u refer to them. Don’t just simply state the name. Research if they have a twitter handle. 4) Good tweets might fail to pick up traction if tweeted at the wrong time. Scheduled them at the right time when your followers are most active on@PalmNorch Twitter” ~ Palm Norchoovech, Social Media Manager for SCN, SAP
Crowd-sourced: “What makes a good Tweet?” 1. “Not too many hashtags – 1 or two. 2. Timing – 5-6 per day, not rapid fire of 3 or 4 tweets one after another (space them out – unless it’s an #SAPChat) 3. Don’t use twitter as a PR channel. Think about how what you tweet is of value – don’t mention SAP just to mention it. 4. Bit.ly or other shortener – Link at the end. 5. Message first, Link second, hash third. 6. Test punctuation, because on some tweet dashboards a “&” will show up looking like a “?” etc.@mheiligman ~ Margot Heiligman, Solution Management Director, SAP 1) “Find the powerful balance between art and science. Work in a pithy grabber. Mashable and Guy Kawasaki both have great examples of pithy grabber tweets. 2) For example, from this morning on @mashable: Delta Wants You to Shop Amazon While Flying - http://on.mash.to/wYFZHr 3) They don’t necessarily leverage hashtags to their full potential, but the content piques your interest and gets you to click-through for more.”@CarolineKohout ~ Caroline Kohout, Social Media Marketing Strategist, SAP
“Good Tweet” Examples1. Mark your calendar: #SAP Inside Track is coming back to Vancouver! #SITVAN http://spr.ly/6018RCp0 #mobility2. How Will #Mobile #Tech Change The World By 2016? See how one #SAP customer is planning at #SAPForum - spr.ly/6015RCrF3. The Importance of Delivering Consistent Customer Experiences http://t.co/CUlXnjSB @1to1media #sapcrm4. Delta Wants You to Shop Amazon While Flying - http://on.mash.to/wYFZHr