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SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)
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SV Forum: Personal Branding for Entrepreneurs (by Karen Kang)

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Presentation from the SV Forum Marketing SIG on Jan 15, 2013 with Karen Kang. Learn how to brand yourself.

Presentation from the SV Forum Marketing SIG on Jan 15, 2013 with Karen Kang. Learn how to brand yourself.

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  1. PERSONAL BRANDING FORENTREPRENEURS@KarenKang#BrandingPays ! © 2012 Karen Kang All Rights Reserved 1
  2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
  3. What Do These Brands Have in Common?Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
  4. Be Bold Add ValueEvidence ! © 2012 Karen Kang All Rights Reserved 4
  5. Delivering HappinessZappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
  6. VisionPersonal StoryConsistent ID ! © 2012 Karen Kang All Rights Reserved 6
  7. How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
  8. Positioning StatementGoal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
  9. Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
  10. For A StrongEntrepreneur Brand  Bold, New Ways to Add Value  Content, Evidence  Unique Vision  Personal Story  Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
  11. Bake the Cake,Then Ice ItCake = Rational valueIcing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
  12. What’s Your Cakeand Icing? ! 12 © 2012 Karen Kang All Rights Reserved
  13. Define Your BrandStrategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
  14. Portable Branding  Monitor your online brand  Help influencers brand you  Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
  15. Ideas to Brand Yourself  Be an expert  Leverage content  Ecosystem validation  Give back  SMILE ! 15 © 2012 Karen Kang All Rights Reserved
  16. Guide Your Brand, orBe Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
  17. Be Your Own BrandManager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
  18. Take Charge of YourEntrepreneur Brand Go for it! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
  19. Free Branding Tips andNewsletterLeave me your business cardAsk me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
  20. Book sale and signingGo for it! tonight! ! 20 © 2012 Karen Kang All Rights Reserved

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