Social + product = better products by Timo Elliott

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SAP Social Media Day 2012 (#SMW12) presentation by Timo Elliott, Sr.Director, Strategic Marketing at SAP about how social + product = better products.

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Social + product = better products by Timo Elliott

  1. 1. Social + Product = Better ProductsTimo ElliottFebruary 2012
  2. 2. Social Media EraMarketing Community Product
  3. 3. Product + Social “Every product starts out as a conversation”© 2012 SAP AG. All rights reserved. 3
  4. 4. Expert Panel Lisa Joy Rosner Ross Mayfield David Brockington @lisajayrosner @ross @dbrockington Netbase SlideShare SAP Timo Elliott Kuhan Milroy Nick Webb @timoelliott @kmilroy @NickWebbCom SAP SAP Author© 2012 SAP AG. All rights reserved. 4
  5. 5. Feedback and Questions #socprod© 2012 SAP AG. All rights reserved. 5
  6. 6. Meet The Panel Timo Elliott @TimoElliott SAP© 2012 SAP AG. All rights reserved. 6
  7. 7. Meet The Panel Lisa Joy Rosner @LisaJoyRosner Netbase© 2012 SAP AG. All rights reserved. 7
  8. 8. Meet The Panel Kuhan Milroy @KMilroy SAP© 2012 SAP AG. All rights reserved. 8
  9. 9. Meet The Panel Ross Mayfield @Ross SlideShare© 2012 SAP AG. All rights reserved. 9
  10. 10. Meet The Panel Nick Web @NickWebbCom Author© 2012 SAP AG. All rights reserved. 10
  11. 11. Meet The Panel David Brockington @Dbrockington SAP© 2012 SAP AG. All rights reserved. 11
  12. 12. Social + Product: The Horseless Carriage Era© 2012 SAP AG. All rights reserved. 12
  13. 13. Transparency: Products Have to Speak For Themselves© 2012 SAP AG. All rights reserved. 14
  14. 14. Socially Improved Products© 2012 SAP AG. All rights reserved. 15
  15. 15. Social-Enabled Products© 2012 SAP AG. All rights reserved. 16
  16. 16. New Products On Social© 2012 SAP AG. All rights reserved. 17
  17. 17. Socially-Improved Products
  18. 18. Social Enabled Products
  19. 19. New Products on Social
  20. 20. Conclusion From: “build it and they will come” To: “come build it with us”
  21. 21. Embrace the Crowd© 2012 SAP AG. All rights reserved. 22
  22. 22. Thanks to The Panel, and Thanks for Attending! Lisa Joy Rosner Ross Mayfield David Brockington @lisajayrosner @ross @dbrockington Netbase SlideShare SAP Timo Elliott Kuhan Milroy Nick Webb @timoelliott @kmilroy @NickWebbCom SAP SAP Author© 2012 SAP AG. All rights reserved. 23
  23. 23. Thanks! You Should Follow Me on Twitter: @timoelliott Email: timo.elliott@sap.com Analytics / Social Blog: timoelliott.com Twitter: @timoelliott© 2012 SAP AG. All rights reserved. 24
  24. 24. Q&A© 2012 SAP AG. All rights reserved. 25

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