The authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals -- and your career. With over 20 years of combined experience in social media, the authors will share success stories and best practices for mixing social media into your marketing plan, leveraging the top social media channels, and generating leads.
In this webinar, you will learn:
• The key differences between B2B and B2C social media and how to use this information to your advantage
• How to engage more effectively with your customers, partners, and prospects
• How to build a “social-first” approach to marketing that increases effectiveness and reduces costs