S M I L E S F O R VA L E R I E

P U R P L E TO E S C A M PA I G N

In August 2013, a wonderful 53-years-young woman and ne...
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#PurpleToes for #LungCancerAwarenessMonth November

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Join this fun and simple campaign to #BeatLungCancer.
November is #LungCancerAwarenessMonth and by participating you can get a free bottle of OPI - Purple for a Purpose Nail polish; or at a minimum, help spread the truth about lung cancer that could affect any of us.

Published in: Health & Medicine
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#PurpleToes for #LungCancerAwarenessMonth November

  1. 1. S M I L E S F O R VA L E R I E P U R P L E TO E S C A M PA I G N In August 2013, a wonderful 53-years-young woman and neversmoker named Valerie was diagnosed with Stage IV NSCLC. She has been living a healthy lifestyle and exploring the world with her loving husband of 25 years, Ralph. Valerie, her husband, friends, family and medical team were all shocked by the diagnosis. Bonnie and the Foundation fast-tracked Valerie’s care to Dr. David Gandara at U.C. Davis where she began treatment in October. To keep Valerie’s spirits up at a pedicure one day, Ralph painted his toenails with Valerie’s favorite color: PURPLE. Since then, the concept and campaign has been embraced by good friends, complete strangers, women, men, kids, entire families and pets including dogs, cats and even a couple of horses! After contacting OPI, a viral campaign has evolved and a new way to raise money for much-needed lung cancer research has launched! Who is your Valerie? There’s a new meaning to “being on your toes.” Our goal is to put OPI’s Purple with a Purpose on the toes of everyone who cares about lung cancer. VISIT THE WEBSITE FOR COMPLETE DETAILS ON HOW YOU CAN GET INVOLVED. w w w. p u r p l e t o e s . o r g Polish generously donated by OPI Products, Inc.

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