Pinterest - Is your business ready?

Is your business ready?Natascha ThomsonAugust 13, 2012

Let me introduce myself…

About You

Imagine… …a world where you knowindividuals’ wants & dreams…

Example: Friend 1 (Female)

Example: Friend 2 (Male)

Example: Friend 3 (shared board)

Example: Desire

Don’t know her (but get the “picture”)

Category: Animals

Search: HDTVs

The next hour...1. Marketing Fundamentals2. Pinterest Facts3. “How to” Pinterest 1014. “How to” Pinterest for Biz5. Q&A

10 Social Media Marketing Fundamentals

Social Media B2C B2B = B2P

Pinterest Facts

Pinterest Motivators…

“How to” Pinterest 101 33

Set up your account at Pinterest.com

Create a few dashboards (consider topics well)

Build connections & engage

Install the Pin it button

“Pin It” Example

Pin automatically redirects to original site pinned from

Upload pictures & videos

Add URLs & Text

Comment & Tag

Repin & Likebuttons will Like & Followshow if you hover here

“Click” on picture takes you “through” to source

You can see what has been "pinned" from your site via http://pinterest.com/source/yourwebsite.com

Default = On Good To Know (turn it off)No Private BoardsNo Business “Pages” (Yet)

“How to” Pinterest for Business

Harrods’ Diamond Jubilee Street Party Window Contest* http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/

Announced via FB & Twitter

Pinspiration Board

#HarrodsWindows

Dobango’s July 4th Contest

* http://www.dobango.com/pinterest#

EXPERIMENTPinned this and got no likes Board Name: Real Social•*Operation Mend

EXPERIMENTPinned this and got 3 likes in 5 minutes•Board: Social MediaBoard Name: Social Media

EXPERIMENTPinned this and got 11 likes in 15 minutesBoard Name: Inspirational

Bottom LineKnow your audienceUse the right (high quality) pictures to create tractionEngage in a meaningful wayProvide content worth pinning on your website

B2B Social Media Marketing Consulting Natascha Thomson NaThomson@MarketingXLerator.com http://www.MarketingXLerator.com http://www.LinkedIn.com/in/NataschaThomson @NaThomson https://pinterest.com/nathomson http://www.slideshare.net/NataschaThomson/pinterest-is-your- business-ready Coming Soon: 42 Rules for B2B Social Media Marketing Book 69

MarketingCampSV.org 70

Resources• How to Track Your Website’s Content on Pinterest http://mashable.com/2012/03/14/pinterest-track-content/• 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/• 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html• How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master- Pinterest-for-B2B-Marketing.aspx• Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/• Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study] http://mashable.com/2012/02/01/pinterest-traffic-study/• Pinterest Usage & Growth US vs. UK• http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html• Brands that Pop on Pinterest• http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx

http://www.marketingxlerator.com	2172
http://www.business2community.com	196
http://pinterest.com	153
http://feeds.feedburner.com	14
https://twitter.com	12
http://b2bsocialmediamarketingrules.com	4
https://si0.twimg.com	4
https://twimg0-a.akamaihd.net	2
http://test42.mprocopio.com	1
http://www.linkedin.com	1
http://www.twylah.com	1
http://www.onlydoo.com	1
http://www.timvillard.com	1

Pinterest - Is your business ready?

by MarketingXLerator on Aug 13, 2012

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