An Introduction to Twitter (for the Pleasanton Chamber of Commerce)

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Learn the basics of Twitter, why you should care and how to get started in simple steps. See good examples and work in progress to get inspired to optimize or start your own channels.

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An Introduction to Twitter (for the Pleasanton Chamber of Commerce)

  1. 1. Confidential MarketingXLerator   An  Introduc+on  to  Twi/er     August  19,  2013       Natascha  Thomson   CEO,  Marke<ngXLerator       MarketingXLerator
  2. 2. Confidential MarketingXLerator MarketingXLerator.com Natascha Thomson NaThomson@MarketingXLerator.com @NaThomson +1 (925) 519-8111 Copyright  Marke<ngXLerator   All  Rights  Reserved  
  3. 3. Confidential MarketingXLerator       Approximately  46%  of  online  users   count  on  social  media   when  making  a  purchase  decision.     Source:  Nielsen   3
  4. 4. Confidential MarketingXLerator Agenda •  Twitter 101 •  Hands-On Exercise •  More Q&A
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  6. 6. Confidential MarketingXLerator What  is  Your  Unique  Value   Proposi<on?     6
  7. 7. Confidential MarketingXLerator TwiPer  101:  Set  Up   ü  Create Your Account ü  Short username (think PDA) ü  Complete the bio ü  Add profile & background pictures ü  Add company URL ü  Sign up for Bit.ly’s ü  Install Bufferapp.com 7
  8. 8. Confidential MarketingXLerator TwiPer  101:  Conven<ons   ü  140 characters ü  RT other people (e.g. clients) ü  Follow Twitter etiquette ü  Use hashtags ü  Participate in #FollowFriday 8
  9. 9. Confidential MarketingXLerator Hashtags  #   Hashtags centralize conversations on specific interests n Create your own or use existing ones (research!) n Follow conversations on # (e.g. #Twitter) n Use them for (online) events 9
  10. 10. Confidential MarketingXLerator Good Content is the Best Recipe 10
  11. 11. Confidential MarketingXLerator What Makes a Good Tweet? 3 Tips for a Good Tweet 1.  Listen before you tweet 2.  Add your own insights vs. just (re)tweet 3.  Be a person not a company
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  15. 15. Confidential MarketingXLerator Example:  Self-­‐Branding   15
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  26. 26. Confidential MarketingXLerator LinkedIn  Company  Page   26
  27. 27. Confidential MarketingXLerator LinkedIn  (Personal)  Profile   27
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  31. 31. Confidential MarketingXLerator What  Now?   3  Steps  You  Can  Take  In  Less  Than  30  Minutes   31
  32. 32. Confidential MarketingXLeratorCopyright  Marke<ngXLerator   All  Rights  Reserved   Marke+ngXLerator  Connects   People  for  Business  Impact.     Services  Include:   •  Social  Media  Marke<ng  Strategy   •  Integrated  Marke<ng  Programs   •  Measurement,  Tools  &  Repor<ng   •  Group  &  1:1  Training     MarketingXLerator.com Natascha Thomson NaThomson@MarketingXLerator.com @NaThomson +1 (925) 519-8111 Over 15 years of B2B marketing experience in Global 2000 and startup companies. Customers include: •  SAP •  EMC •  Matrix Precise •  Centigon Solution •  EV Technologies
  33. 33. Confidential MarketingXLeratorCopyright  Marke<ngXLerator   All  Rights  Reserved  

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