Facebook: Career Webinar - The New Way to Network
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Facebook: Career Webinar - The New Way to Network

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Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks

Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks

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  • Facebook Inc., based in Menlo Park, Calif., has nearly a billion users worldwide.Unique U.S. visitors to the wildly popular social media site rose 5% in April to 158 million, according to data attributed to comScore. ComScore confirmed the data.Users spent more than six hours a month on the site in April, up 16% from the prior year.
  • 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Facebook generates a staggering 770 billion page views per month Source: facebook.com, pingdom.com
  • Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  • Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/ Over the past few years, we’ve seen social media used in the job market in a number of ways — startups, small businesses and large corporations alike are diving into the socialverse to find top talent, and job seekers are likewise getting creative with social media.Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.The study found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.
  • Access to great articles such as: New Study Links Exercise To Higher Pay which was a link from FORBES
  • Also, check to see what pages are your friends connected to and those professional you aim to emulate.
  • @CareerBuilder
  • Users who log in to Simply Hired with their Facebook accounts can now search for jobs at their friends’ companies and send private messages to inquire about openings on the site.SimplyHired also pulls profile data about current and previous work titles, location and interests (including companies users “Like”) to make more personalized job recommendations.These features are currently available to residents in the U.S., UK, Australia, Canada and India
  • *8 – Maintenance workers at local college

Transcript

  • 1. FACEBOOKCAREER WEBINARSOCIAL MEDIA – THE NEWWAY TO NETWORKBy: Natascha Saunderswww.theyouthcareercoach.comwww.nataschasaunders.com
  • 2. About your facilitator: CEO/Founder, The Youth Career Coach Inc. www.theyouthcareercoach.com Education Consultant, Encompass Solutions Faculty: Northeastern University, Suffolk CONTACT University, and University of Rhode Island Office: 617-942-2861 Board of Directors, Dimock Community Health Email: Center info@nataschasaunders.com Education includes: BA in Image Consulting, MBA in Facebook: Global Business, MS in Leadership, Executive www.facebook.com/ Certificate in Leadership, Certified Career natascha.saunders Coach, currently working on Doctorate in Education LinkedIn: www.linkedin.com/in/natascha Former positions held at: BU, MIT Sloan, JWU, A.G. saunders Edwards & Sons Inc. | Wells Fargo, State Street Bank, Neiman Marcus, Beth Israel Hospital, Roxbury Public Defenders
  • 3. Why are we here….. With this social media webinar, learn how to exploit the power of Facebook, become a resource to others, build your online brand, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field.
  • 4. My success……using…. Media interviews (TV, Radio, Print) Chapter in a book on our current president Speaking requests & workshops Business Referrals ‘Go to’ Assistance with purchasing a radio for my car & new tires for my truck Opportunity to help others
  • 5. What we will cover….1. Statistics & Facebook2. Job Screening3. Profile Parts Info Tab Private Settings4. Group – Lists – Fan Pages5. What NOT to Post6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout)7. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook
  • 6. Statistics & FacebookThis chart shows Facebook’s growth in new users from2004 to 2010 based on data provided by Facebook.com
  • 7. Statistics & Facebook Rate of 250,000 users per day Finding candidates on job boards are loosing traffic, the GEN X, GEN Y and the 35 and up (which is the highest growing group) are on facebook Top recruiters are using facebook such as:
  • 8. Breakdown by country: More than 70% of Facebookusers come from outside the United StatesGlobal User Population: 629,982,480
  • 9. The INFO TAB…….Privacy
  • 10. Info. Tab Purpose #1  First you must decide your purpose for being on facebook. Is it for the social aspect or for professional gain? Once you decide then it’s time to focus on your About Tab….
  • 11. Info Tab Purpose #2 Acts as a resume, list of accomplishments, marketing tool
  • 12. Private Settings on Pictures For starters you can always type your question in the help tab and answer options are readily available Quick steps: Settings, Privacy Setting…. Be picture selective, talk to friends about ‘tag’, they show up under your name and not in your album DO NOT (weapons, drinks, vulgarity, locations, etc.)
  • 13. Private Settings
  • 14. WHAT NOT TO POSTON FACEBOOK
  • 15. What to consider NOTposting on Facebook….. Your full birthdate (year): Privacy Rights Clearinghouse advises that revealing your exact birthday and your place of birth is like handing over your financial security to thieves. Your mother’s maiden name? Since it’s often the answer to security questions on many sites," writes the New York Times Your home address: there have been instances in which burglars have used Facebook to target users who said they were not at home.
  • 16. What to consider NOT posting..  Long or Short term vacations: when you broadcast your vacation dates, you might be telling untrustworthy Facebook "friends" that your house is empty and unwatched  Monitor children names and pictures  Risky Behavior (sky diving): additional reports that insurance companies may adjust users premiums based what they post to FacebookSOURCE: http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-facebook_n_764338.html
  • 17. 60-90 seconds…. pauseTo take in all that was just covered…before we move into our next topic…
  • 18. GROUPS - LISTS -FAN PAGES Learn how to use them to maximize your network…
  • 19. Groups… Why use them? People do business with who they know. They refer resources to you when they feel as though they know you. Where can I find groups? Under applications, beneath photo’s, create a group. Left hand side profile, under message, events, friends etc. How do we use groups? Share baby photos with close family Chat with all the members of your band at once Shared docs for a project Network within industries Establish relationships Learn and be a giver or info.FORM YOUR OWN GROUP: https://www.facebook.com/about/groups
  • 20. Create a targeted list…You can use a targeted list to send notifications to those in your network regarding: a. Entrepreneurial Endeavors b. Marketing a Product c. Industry specific newsletterHow to:http://www.askdavetaylor.com/how_to_create_facebook_group_mailing_list.html
  • 21. FAN PAGES.. WHY follow? Fan Pages allow you to interact with and stay up-to-date on your favorite public figures, organizations and businesses. When you become a fan of a Page, you are connecting with that organization or public figure and will begin seeing status updates, photos, videos and other posts from the Page. In most cases you can interact with them.
  • 22. Fan Page example…..
  • 23. Fan pages…..How to?  Type the name of the celebrity, artist, brand or company in the search box in the upper-right corner of any page on Facebook. From the results page, select the Pages filter in the left-side menu to show only Page results. Click the "Become a Fan" link next to the Page name and posts from that Page will begin appearing on your home page.  If you already know the web address, or URL, of the Page you want, simply type it in the address bar of your web browser. For instance, to find Robert Half International on Facebook, you can navigate directly to https://www.facebook.com/roberthalffinanceandaccounting . From there, select the "Become a Fan" button next to the Pages name.Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole
  • 24. Fan pages….wrap up  Once youre a fan of a Page, it is listed on your profile and is included in the list of Pages youre a fan of thats viewable to "everyone" unless you have changed your "Search" privacy settings. Remember that you always have the option to remove yourself as a fan of any Page if you want to stop receiving updates or no longer want to be connected. Go to the Page and click on the link "Remove me from Fans" at the bottom of the left-side menu. Check out the nearly 1.4 million active Pages on Facebook at www.facebook.com/pages to start connecting and interacting with your favorite celebrities, political leaders, media outlets, non-profit organizations, TV shows, musicians, and much more.Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole
  • 25. 60-90 seconds…. pauseTo take in all that was just covered…before we move into our next topic…
  • 26. FACEBOOK JOBSEARCHPARTNERS…….
  • 27. Status updates increases followers…
  • 28. See below status updates…
  • 29. STORIES….. Client Ms. Annette, *apologized for this unconventional method of communicating….on facebook (Industry Health Care) Keith Keller, Career Journey’s Australia, is a Global Social Media Strategist. It’s okay to pick 1 or 2 that you feel you can maximize.
  • 30. 60-90 seconds…. pauseTo take in all that was just covered…before me move into our next topic…
  • 31. Cont…The Partnership…. “Has nearly a billion users worldwide.”
  • 32. …SOURCE: http://mashable.com/2010/06/03/simply-hired-facebook/
  • 33. RECAP 1. Statistics & Facebook 2. Job Screening 3. Profile Parts Info Tab Private Settings 4. Group – Lists – Fan Pages 5. What NOT to Post 6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout) NEXT ……………….FINAL……….. 1. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook
  • 34. 60-90 seconds…. pauseTo take in all that was just covered…before me move into our next topic…
  • 35. Natascha ‘Career Coach’ SaundersTop 10 Ideas on How to useFACEBOOK to land a job andexpand your brand?
  • 36. 10. Post questions in your status box for your network to comment on, results will be leads and branding power9. Merge your email address book onto facebook to see who is really online8. Whenever you meet anyone regardless of age or profession, ask if you can friend them on facebook
  • 37. 7. Look through your friends – friends lists forpeople to add. Then ask your friends if they couldsuggest you as a connect to those you’veindentified and to those who they think youshould know. (Or just reach out with a preparedpitch.)6. Join a facebook group and use one of theirapps like Branch Out5. Read friend & non-friends walls and commenton interesting conversations, share in a politeway a resource that may add to the conversation
  • 38. 4. If you write a blog, website, designed aflyer, have pictures/video/slideshare.comppt, of you in action within your profession–post it to your wall at least a few timesper/week3. Become a fan of those you are trying toattract not just the national celebrities butwho are your local celebrities | competitors2. Read, Read, Read (successful storiesregarding social media, articles, ask ?’s, etc.)
  • 39. 1. Lastly, consider creating an advertisement for yourself to market what you are looking for, yes even if it’s for a job.Example: HOW TO CREAT E an AD.. Visit this sitehttp://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ AND https://www.facebook.com/advertising/ ~ The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your resume/web page/contact information.
  • 40. Use Facebook Ads to Make Employers Hunt You Down  Katelyn recently graduated from Abilene Christian University with a degree in Electronic Media. She loves television and movies and hopes to work in the entertainment industry, so she targeted the Walt Disney Company with her Facebook advertising campaign.  Her ad received 685 clicks, which garnered 21 e-mails and 4 Facebook messages. She was offered one job interview, but wasn’t quite qualified for the position, so she declined. She also had several e-mails from individuals who offered to forward her resume to their supervisors. Many others offered her general advice on finding a job with Disney or commented on how creative they thought her ad campaign was.HOW TO CREAT E an AD.. Visit this site:http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/
  • 41. Extra: 5 Tips for Marketing Online to an International Audiencehttp://mashable.com/2010/11/01/international- marketing-online/ Adapt Social Media for Various Languages
  • 42. Thank you…. Whereas the Department of Labor states close to 80% of people land job/opportunities through networking we must learn to maximize our online abilities Facebook should be used as a tool to build your personal brand Go back and review the slides to refresh the content such as: Partnerships, Groups, Fan Pages etc. Lastly, feel free to reach out to me with comments or questions….. Natascha Saunders www.theyouthcareercoach.com (Youth | Young Professionals) www.nataschasaunders.com (Adults | Businesses) info@nataschasaunders.com Office. 617-942-2861