Roman Mandrick_AltMarketing_Riga
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Roman Mandrick_AltMarketing_Riga - Presentation Transcript
- The marketing alternative: pressure vs. inspiration
- No value
- Didn’t listen
- Too intrusive
- B BUY!!!
- New marketing philosophy
- Honesty: no manipulation
- Will It Blend
- 20MM+ views
- Free PR: TV, radio, press
- Give value
- Nike+
- the World largest running community
- 50MM+ miles
- Mindset relevance
- Gurmanaut
- 3 + million visits virally engaged
- Self-developing social media with 260 K audience a month
- 60K links to the site
- 40+ spontaneous self-organizing communities: AWA (Alien Women Association), Marriage Palace etc.
- 1. Honesty: no manipulation 2. Value 3. Mindset relevance
- New marketing philosophy
- Roman Mandrick [email_address]
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New Marketing Philosophy: pressure VS. inspiration. more
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