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Cooking with Content Strategy,[object Object],CapitalCamp  |  July 22, 2011,[object Object],#capitalcontent,[object Object]
Who are you guys?,[object Object],Natalya Minkovsky, Senior Strategist & Content Strategy Lead (@hejhejnatalya),[object Object],John Serrao, Technology Manager (find me in real life),[object Object],2,[object Object],#capitalcontent,[object Object]
“Content strategy plans for the creation, publication, and governance of useful, usable content.”		      – Kristina Halvorson,[object Object],3,[object Object],#capitalcontent,[object Object]
“Content strategy is the development of a repeatable process that manages content throughout the entire content lifecycle.”– Rahel Anne Bailie,[object Object],4,[object Object],#capitalcontent,[object Object]
“Content strategy is to copywriting as information architecture is to design.” – Rachel Lovinger,[object Object],5,[object Object],#capitalcontent,[object Object]
6,[object Object],#capitalcontent,[object Object]
What goes into the strategy?,[object Object],Content: ,[object Object],Substance,[object Object],Structure,[object Object],People: ,[object Object],Workflow,[object Object],Governance,[object Object],7,[object Object],#capitalcontent,[object Object]
What are we thinking about?,[object Object],Discovery: What is this all about? What are the client’s objectives? What do the users expect? What content exists? What’s missing? What are the CMS requirements?,[object Object],Strategy: How will the content be organized? Where will the content go? Who will develop the content? What is our metadata strategy?,[object Object],Maintenance: How do we keep the content going? How do we ensure consistency? How are we measuring success? ,[object Object],8,[object Object],#capitalcontent,[object Object]
Deliverables,[object Object],9,[object Object],#capitalcontent,[object Object],Get your content strategy ingredients in place.,[object Object],Let’s look at a few examples.,[object Object]
10,[object Object],#capitalcontent,[object Object],Content Inventory (becomes your content migration plan),[object Object]
11,[object Object],#capitalcontent,[object Object],Content Audit,[object Object]
12,[object Object],#capitalcontent,[object Object],User Personas,[object Object]
13,[object Object],#capitalcontent,[object Object],Content Strategy Brief,[object Object]
14,[object Object],#capitalcontent,[object Object],Blogging Guide,[object Object]
What does all this have to do with development?,[object Object],15,[object Object],#capitalcontent,[object Object]
16,[object Object],#capitalcontent,[object Object]
Introducing!,[object Object],17,[object Object],#capitalcontent,[object Object],CheesyPlates.com logo designed by Steve Fultz,[object Object]
18,[object Object],#capitalcontent,[object Object]
Card Sorting,[object Object],Instructions: ,[object Object],Sort the cards into groupings that make sense to you,[object Object],Aim for 3-5 groupings,[object Object],After you’ve grouped the items, create a name for each grouping,[object Object],19,[object Object],#capitalcontent,[object Object]
20,[object Object],#capitalcontent,[object Object]
Bam! The Sitemap,[object Object],21,[object Object],#capitalcontent,[object Object]
John Talks About Content Types,[object Object],MAIN IDEA: Content types are really all about metadata.,[object Object],22,[object Object],#capitalcontent,[object Object]
Card Sorting Themes Become Content Types…,[object Object],Cheeses (title, overview, country, strength, hardness, source, price),[object Object],Beverage (title, overview, type, strength, country, alcoholic? y/n, price, cheeses (node-list)),[object Object],Accompaniment (title, overview, food group, price, cheeses (node-list)) ,[object Object],Cheese Plates (title, overview, dietary considerations, cheeses (node-list),beverage (node-list)) ,[object Object],23,[object Object],#capitalcontent,[object Object]
Natalya Gets Excited About Content Templates (#wordnerd),[object Object],24,[object Object],#capitalcontent,[object Object]
Backend Wireframes,[object Object],25,[object Object],#capitalcontent,[object Object]
Front-End Wireframes,[object Object],26,[object Object],#capitalcontent,[object Object]
Wireframe  Spec,[object Object],27,[object Object],#capitalcontent,[object Object],BIG IDEA: A successful front-end wireframe annotated with specs becomes the document of record for the development phase of your project.,[object Object]
Oh, Boy, Taxonomies!,[object Object],What’s the texture of this cheese? ,[object Object],What country is this cheese made in?,[object Object],What kind of milk is it made out of? ,[object Object],Is it expensive?,[object Object],What are the flavors like?,[object Object],28,[object Object],#capitalcontent,[object Object]
Fun with Wordle.net,[object Object],29,[object Object],#capitalcontent,[object Object],Made from http://curdnerds.com/blog,[object Object]
Let’s Make a Tagging Taxonomy,[object Object],30,[object Object],#capitalcontent,[object Object]
Cocktail Hour,[object Object],It’s time for Q&A,[object Object],And also to eat some cheese,[object Object],Thanks for coming to our session!,[object Object],31,[object Object],#capitalcontent,[object Object]
32,[object Object],#capitalcontent,[object Object],photo credits: Flickr users wickenden, vissago, Skanska Matupplevelser & xiaming,[object Object]

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CapitalCamp: Cooking with Content Strategy

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Editor's Notes

  1. Mise en place (pronounced [miz ɑ̃ plas], literally "putting in place") is a French phrase defined by the Culinary Institute of America as "everything in place", as in set up. It is used in professional kitchens to refer to organizing and arranging the ingredients (e.g., cuts of meat, relishes, sauces, par-cooked items, spices, freshly chopped vegetables, and other components) that a cook will require for the menu items that he or she expects to prepare during his/her shift.
  2. And much more!