Demystifying Social Media for Business

Demystifying the Business of
Social Media

What can you expect to learn today?
Why Social Media is so HUGE right now
Answers to the Top 5 Social Media questions
How to use the Top 5 Social Media sites for business
Top tips and tricks to take away and start using today

What you need to do now

Social media is huge
It’s important that we understand the huge shifts that are happening right now

If Facebook
were a country,
it would be
the third most
populated
in the world,
ahead of the
United States.
Only China
& India are
more populated.

500 BILLION.
The number
of minutes spent
on Facebook
per month.
LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION

25 BILLION.
The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook.
THAT’S MORE THAN 6X LAST YEAR’S VOLUME.

500
BILLION
The number of peer influence impressions Americans generate per year via social media.
62% of those impressions come from Facebook.

35 HOURS
The amount of video uploaded to YouTube every minute.
THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.

2 BILLION.
The number of YouTube videos viewed per day.
THAT’S TWICE AS MANY AS LAST YEAR.

4 BILLION.
The number of images hosted on Flickr.
THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.

ONE-THIRD.
The proportion of women aged 18-34 who check Facebook when they first wake up
Even before going to the bathroom.

NINETY-FIVE.
The percentage of companies using LinkedIn
to find and attract employees.
59% use Facebook and 42% use Twitter.

27 MILLION
The average number of “tweets” per day on Twitter.
THAT’S 8X LAST YEAR’S VOLUME.

Years to reach 50 million viewers
Radio
38 years

Television
13 years

Years To reach 50 million viewers
Internet
4 years

iPod
3 years

added 100 million users in less than 9 months

What is Social media?

It is A Powerful Business Tool
81% Generated exposure for their organization
61% Increased subscriber/traffic/opt-ins
48% Generated qualified leads
45% Reduced marketing costs
35% Closed more business
Source: Social Media Examiner 2010 Industry Report

Proof is in the purchase
33% visit social media sites to engage in product research before making a purchasing decision
47% say social media sites influence their decision to purchase specific companies services & brands
26% of respondents changed their minds about purchasing a product after reading about it on a social media site.

Social Media Effects
Source: Hubspot.com

The most important thing to know
Social Media is all about engaging

Real World Story
“I used to think Twitter was dumb, and I didn't even
have a personal Facebook account until 2009.
Now, the social web counts for probably a third of our
business.
If you have a business, you might want to think about
Gettingon the train too.”
Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers),
several successful online products and now a published book!

Why you need to be social
Being social is not just for people it’s for organizations too!
You can’t afford to not use Social Media as part of an integrated marketing effort.
Social Media is here to stay so learn how to maximize
it for amazing results.

What is Social Media?
Social Media is media with a social component
that provides a two-way street for communicating.
Social media is produced through
self-publishing & user-generated
content vs traditional media

What is Social Media?
Social Media can be broken down as follows
Social Networking. (Facebook, LinkedIn, Twitter)
Social Photo and Video Sharing. (YouTube, Flickr)
Wikis. (Wikipedia, Wikia)
Social Bookmarking. (Diigo, Furl)
Social News. (Digg, StumbleUpon, Reddit)

Don’t be overwhelmed
You don’t need to be on all those sites!

Where do you need to be?
Create compelling content and stories to draw people to you.
Make a specific ask or establish a specific goal to reach.
Make it astonishingly easy for your customers to take action

What are the Top 5 questions asked by organizations today?

Question #1
How do I measure social media ROI?

Answer #1
How do I measure social media ROI?
Set goals and track actual reach
Measure your conversation share
Use recommendations and referrals
Create inbound link love
Utilize Social Bookmarking

Question #2
What are the best practices?
?

Answer #2
What are the best practices?
Treat Social Media like an offline relationship
Be LARGE - Listen, Ask, Respond, Give, Engage
Go for AAA – Authoritative + Authentic + Available
Be consistent with your brand message
Don’t shout out and sell all the time

Question #3
How do I best manage my time online?

Answer #3
How do I best manage my time online?
Spend 30-60 minutes doing the right things daily
Check-in 2-3 times per day - scan, engage & maintain
Focus on the top 3-5 tools and forget the rest
Set a weekly schedule and stick to it
Track your results and measure what’s working

Question #4
How do I reach my target markets?

Answer #4
How do I reach my target markets?
Setup Google alerts for your target market keywords
Set up Google alerts for your business & competition
Then monitor who is talking and where they hang out
Start engaging on those blogs, websites and forums
Leave intelligent comments, opinions and links back

Question #5
How do I generate traffic and leads?

Answer #5
How do I generate traffic and leads?
State what value you provide & problem you solve
Ask people to link back to your site & link to theirs
Create a call to action on your website
Establish a CRM system to capture leads
Create specific content to follow up and convert

Why your business needs to be on Facebook

Why Facebook?
Facebook is a huge social network with 600M+users
That’s a lot of eyeballs to get your business in front of!

People spend money on Facebook
Over 5 million people are `likes’ of Facebook pages
The average `like’ spends $71.84 as opposed to non fans
41% more likely to recommend your product to their friends

Example of a Great Facebook Page

Add Personality To Your Page
Make it rich & engaging
Update 2-3 times daily
Vary your content
Mix up your media
Create events
Write a note and tag your fans

How does a Facebook page work?
Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friends
Fans can interact with your brand by liking, commenting and sharing your content
You can install apps to run contests, polls, quizzes, videos, photos
You can create a customized landing tab to ensure `Likes’ connect with you further
You can link your blog feeds to publish to your page and show your Twitter updates on a tab

How to grow your fan base
Click on `Suggest to Friends’ & invite them
Connect to your other social media sites
Integrate updates to your Twitter Feed
Use Facebook Connect on your website
Get a vanity URL so you can be easily found (http://www.facebook.com/username/)
Buy Facebook ads to drive people to your page

Why your business needs to be on Twitter

Why Twitter?
Twitter has over 145 million users who are part of a
lively 24/7 conversation.

How does Twitter work?

Getting Started With Twitter
Follow relevant accounts using these tools

Twitter Terminology
Learn the key lingo to stay cool on Twitter:

Twitter Best practices

How do you find business leads?
Search on Hashtags(#) that you can help with
Look at trending topics to find potential clients
Credit people with personal #Follow Friday #FF
Connect with people and direct them to your site
In your bio put a direct link to your sales page or site
Create a friendly autoresponder and give away a useful free report

Advanced Twitter Exercises
Create a free Bit.ly account to shorten URLs and track
Submit your tweets on Su.pr and get more traffic
Create usefu lists on Twitter for people to follow
Visit Tweetml.org to follow an entire list in one go
Use ManageFlitter unfollow people

How do you make money on Twitter?

Why your business needs to be on LinkedIn

Why LinkedIn?
Used by over 70 million professionals & gains 1 new member per second and 3M per month

How does LinkedIn work?
Create your own online resume
Create a company profile to give you more visibility
Network with like-minded professionals
Find potential hires or strategic alliances
Create links to your company & generate traffic
Showcase your initiatives to millions

How does LinkedIn work?
Gain trust for you and your organization

Examples of great LinkedIn Profiles

Leverage the power of LinkedIn
Ask a question on LinkedIn’s discussion forum
Get answers from professionals on your topic
Answer questions and be a helpful resource
Make new connections through this activity
Send direct messages to your connections
Join groups and meet people with similar interests
Create events and gain more exposure to new clients

Example of an Answers search

Leverage the power of LinkedIn
Look up profiles prior to meeting people
Gain insight into their background and more
Search for top influencers and introduce yourself
Search for Service Partners
Give and receive recommendations

LinkedIn Etiquette
Reciprocity is a wonderful thing. Gratitude is key.
Don’t be afraid to ask for favours
Pass along information
Make introductions
Give back

LinkedIn Etiquette
Do not abuse your network with spam messages
Use LinkedIn’s status update to share valuable info
Use this sparingly and not as a ‘Daily About Me’ broadcast or sales pitch
Avoid the boilerplate text when adding a connection and instead write a personal one

LinkedIn Etiquette
Value relationships over transactions
Use LinkedIn as a professional ground to connect
Great tool to connect with influencers
Play by the rules and don’t SPAM people
Act with integrity and don’t share false information
Engage regularly with your network

Why your business needs to be on YouTube

Why YouTube?
YouTube is more than just a place to upload, share
and view videos
YouTube is the world’s 2nd largest search engine
Every minute 35 hours worth of video is uploaded
Attracts 60 million unique viewers per month
Optimized for 18 different languages
Allows you to market your brand or products

Building A Community
Find professionals on YouTube by searching keywords
Add these people as friends to message them
Subscribe to their channel to receive updates
Leave comments on YouTube videos

How to increase your viewership
Ask people to `Like’ or share your video
Share the link yourself from under your video
Send your video as a personal message
Add a widget on your website or blog that
Use the embed code under your video to put in a post

Get started very quickly for very little
Record directly from YouTube
Record using your iPhone if it has video
Use your digital camera if it has video mode
Buy a $200 Flipcam with easy upload
Invest in a small handheld video camera

Why your business needs to be on WordPress

Why Blog?
A blog is a fantastic tool to promote your business
Read my Blog

Before You Dive In
There are over 200 million blogs worldwide
Browse other blogs in your industry
Search for the top blogs using Technorati, AllTop and Blogrank
Emulate the best

How Does it Work?
Using a blog platform allows you to set up a site to:
Post informative articles
Allow readers to share and engage
Create pages with more information
Add plug-ins and widgets
Draw traffic to your sites

Questions to Ask Yourself
What is the business purpose of my blog?
What are the objectives, outcomes and goals?
Who is your ideal reader?
How do you want your readers to feel?
What do you want your readers to do?
How much time can you devote?

Why WordPress?
WordPress is an extremely popular blog platform
Very easy to get started and free
Choose from hundreds of free themes
‘What You See Is What You Get’ content editor
Up to the minute statistics on your posts
Numerous widgets & plug-ins

Elements of Great Blog Design
Enticing header with name of blog, tag line
Clear call to action buttons to subscribe or signup
Search bar so you can see how visitors use your site
About page with photo and testimonials
Use a variety of media: text, video, audio
Plenty of white space to make it easy to read
Social Media links to share your content and connect with you

Best Case Practices
Make it relevant
Provide useful information that solves problems
Provide unique or new insights into subjects
Have a strong opinion and state it
Write in a way that is clear and concise
Establish a regular posting schedule and stick to it

Creating a Community
Treat your relationships online like those you do off
Ask questions regularly
Reply to comments in a genuine and friendly way
Follow those who comment on Twitter and engage
Use comments by readers as content for new posts
Thank people for their comments by emailing them
Leave insightful comment on other blogs

Before we finish up
Here are some facts that are kind of scary

By 2014, social networking services will
replace email as the primary vehicle for
Interpersonal communications for 20 percent
of business users.
Gartner Oct 2010 report

Don’t be a failure
Through 2015, only 25 percent of enterprises will
routinely utilize social network analysis to improve
performance and productivity.

How can you learn to use Social Media to get real results for your business?

Two simple ways
Work with me one-on-one for social media personal training and coaching
Invest in the Social Media Bootcampe-program complete with 7 workout guides

Plus Step by Step Videos

What does it deliver?

Your Own Personal Trainer
Two months of ongoing coaching
Top tips and latest updates
Advanced techniques
Easy workouts to keep you on track
Motivation and bite-sized chunks
of learning are key to success

All this in one complete product
7 downloadable workouts
Step by step video tutorials
2 months of coaching via email
Latest updates and top tips
If you’re interested then definitelycome and visit:
http://womanzworld.com/bizshop/bootcamp
Images in this presentation are courtesy of the great folks at Shutterstock

A little bit about me
I’m Natalie Sisson. A Kiwi Entrepreneur, Adventurer and
Founder of The Suitcase Entrepreneur
I’m an integrated marketer
I’m a social media evangelist & personal trainer
I co-founded a company that built a Facebook app
I’m a Regional Bodysculpting Champion
I broke a World Record in Dragon Boating
I’m a gold medal World Beach Ultimate Champion

Who Am I?

How has social media helped me?

I’ve built my business on Social Media
Over 1700 fans on Facebook
$15K in 1 month running social media bootcamps
9,000 + Quality Twitter followers
Klout score that ranks me as a Thought Leader
800 + connections on LinkedIn for leads
Popular on location YouTube videos
Thriving Blog and global audience
Newsletter list doubling every month
Awesome community of entrepreneurs

Thanks for reading and sharing
You’ll find me on @womanzworldand @nataliesisson
Connect with me on Facebook.com/womanzworld
Find me on LinkedIn.com/in/nataliesisson
Visit my channel on YouTube.com/nataliesisson
Join my community at TheSuitcaseEntrepreneur.com

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Demystifying Social Media for Business

by Natalie Sisson

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Demystifying Social Media for Business Presentation Transcript