Your SlideShare is downloading. ×
0
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Pollen Marketing Personal Branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pollen Marketing Personal Branding

230

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
230
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Personal Branding FCA Round Table Oct 2010
  • 2. “In order to be irreplaceable ....one must be different”
  • 3. cc pollenmarketing 2010
  • 4. • Trust • Building a community/fan base • Make your brand ‘Human’ • Develop an unpaid marketing army • TARGET your market
  • 5. • What are you passionate about? • What do you want to do for the rest of your life? • How do people describe you? • What does it give your clients? • How are you different from your competitors? • Why should someone come to you? • How will you display and communicate this online?
  • 6. • Don’t be all things to all people • Find your unique core message • Differentiate or just be scored against everyone else
  • 7. • Do what you love • Buy yourname.com • Be memorable • Get creative • Be honest • Be generous • Be unique
  • 8. • Online version • Address the key concerns or problems • Generate an emotional response • What one quality is going to impress? • Inverted headline like a newspaper article eg. ‘Struggling to find good sales people?’
  • 9. Blogs, Facebook FanPage, Twitter, Linkedin, YouTube, Business Cards Email Signatures, SlideShare, Issu, iPhone Apps
  • 10. • Become a subject matter expert • Mini website • Positive brand association • Thought leadership • Authenticity & trust • Engage & support your community • SEO - Google friendly
  • 11. • Make your profile ‘client focused’ –not a resume eg. Who you have helped & how • Get Connecting • Recommend & GET Recommended • Join Groups • Start a Discussion • Add Video & Presentations!!!
  • 12. • Average Age: 43 • 54% Male • Household Income $100k+ 51.8% • University Graduates: 80.1% • Business Influences Purchase Decisions Makers: 41.6% By Job Title: (Internationally) • C-Level /Executives 7.8% • Senior Management 16% • Middle Management 18%
  • 13. • 5 Million Australians • 46% Male • Average Age 37 • Australia leads avg time per person • 79% Check their profile at least once per day
  • 14. • Build community • Viral Marketing • Run campaigns/competitions • Drive traffic to website/blog • Event registration • Mini website for your business • ECart
  • 15. • 64 % Male • Average Age 38 • Most Frequent Mobile Usage • Fastest Growing • 90 million Tweets per day (worldwide)
  • 16. • Networking • LIVE Interaction /Discussion • Generate exposure for your business • Customer Service • Value add • Cast Your Net • Word of Mouth • Drive traffic to website/blog • Breaking news
  • 17. Natalie Giddings Queen Bee natalieg@pollenmarketing.com.au pollenmarketing.com.au @nataliegiddings

×