Engaging SMEs in
                             sustainable
                         business programs
                     ...
Wednesday, 12 May 2010
Social research amongst SMEs




Wednesday, 12 May 2010
Wednesday, 12 May 2010
How are SMEs tracking?




Wednesday, 12 May 2010
Detached,
                                       have other
                                        concerns

         Eng...
THE GOOD NEWS.....




Wednesday, 12 May 2010
ENTHUSIASM




SMEs are keen to be involved
Wednesday, 12 May 2010
CHAMPIONS



                                     SMEs like to see
                                     champions




Wedn...
OPPORTUNITIES ARE CLEAR




         Waste management is a priority
Wednesday, 12 May 2010
Wednesday, 12 May 2010
BARRIERS TO
                         ENGAGEMENT........



Wednesday, 12 May 2010
PERCEIVED COST




Wednesday, 12 May 2010
WHOSE RESPONSIBILITY?


             ?               ?
                                            ?

                    ...
COMMERCIAL RISK




Wednesday, 12 May 2010
WORKLOAD




Wednesday, 12 May 2010
How do you overcome
                              barriers?



Wednesday, 12 May 2010
CHAMPIONS




                                Feature and reward
                                    champions




Wednesd...
NETWORKING




  Encourage and co-ordinate networking
Wednesday, 12 May 2010
WASTE-SHARING




  Co-ordinate exchange of waste materials
Wednesday, 12 May 2010
Meryl’s Foods, Silverwater




                     “My initial reaction was ‘when’s the kit coming?’”
Wednesday, 12 May 2...
ASK LITTLE


                                      Do not overburden
                                        SMEs with tim...
FREE SERVICES




    Offer free services such as energy assessments
Wednesday, 12 May 2010
SOLUTIONS




                         Provide practical
                            solutions




Wednesday, 12 May 2010
TERMINOLOGY




   Avoid jargon

Wednesday, 12 May 2010
SOCIAL MEDIA




                Keep up with and use social media
Wednesday, 12 May 2010
Social media- facebook




Wednesday, 12 May 2010
Social media- twitter




Wednesday, 12 May 2010
Social media- YouTube




Wednesday, 12 May 2010
Social media- Ning




Wednesday, 12 May 2010
How do you measure
                              success?



Wednesday, 12 May 2010
QUANTITATIVE INDICATORS




Wednesday, 12 May 2010
QUALITATIVE INDICATORS




Wednesday, 12 May 2010
In summary
            Sustainability is being embraced by SMEs

            There are some barriers to engagement

      ...
Wednesday, 12 May 2010
natalie@nsfconsulting.com.au
            www.nsfconsulting.com.au
            T 02 9327 5219




Wednesday, 12 May 2010
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Social research amongst small to medium enterprises

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A presentation by Natalie Fisher about engaging small to medium enterprises in sustainable business activities. Given on 12 May 2010 at the Sustainable Business Program Forum for Local Government Officers, Sydney.

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Social research amongst small to medium enterprises

  1. 1. Engaging SMEs in sustainable business programs by Natalie Fisher Wednesday, 12 May 2010
  2. 2. Wednesday, 12 May 2010
  3. 3. Social research amongst SMEs Wednesday, 12 May 2010
  4. 4. Wednesday, 12 May 2010
  5. 5. How are SMEs tracking? Wednesday, 12 May 2010
  6. 6. Detached, have other concerns Engaged and active Engaged and demanding Wednesday, 12 May 2010
  7. 7. THE GOOD NEWS..... Wednesday, 12 May 2010
  8. 8. ENTHUSIASM SMEs are keen to be involved Wednesday, 12 May 2010
  9. 9. CHAMPIONS SMEs like to see champions Wednesday, 12 May 2010
  10. 10. OPPORTUNITIES ARE CLEAR Waste management is a priority Wednesday, 12 May 2010
  11. 11. Wednesday, 12 May 2010
  12. 12. BARRIERS TO ENGAGEMENT........ Wednesday, 12 May 2010
  13. 13. PERCEIVED COST Wednesday, 12 May 2010
  14. 14. WHOSE RESPONSIBILITY? ? ? ? ? Wednesday, 12 May 2010
  15. 15. COMMERCIAL RISK Wednesday, 12 May 2010
  16. 16. WORKLOAD Wednesday, 12 May 2010
  17. 17. How do you overcome barriers? Wednesday, 12 May 2010
  18. 18. CHAMPIONS Feature and reward champions Wednesday, 12 May 2010
  19. 19. NETWORKING Encourage and co-ordinate networking Wednesday, 12 May 2010
  20. 20. WASTE-SHARING Co-ordinate exchange of waste materials Wednesday, 12 May 2010
  21. 21. Meryl’s Foods, Silverwater “My initial reaction was ‘when’s the kit coming?’” Wednesday, 12 May 2010
  22. 22. ASK LITTLE Do not overburden SMEs with time- consuming activities Wednesday, 12 May 2010
  23. 23. FREE SERVICES Offer free services such as energy assessments Wednesday, 12 May 2010
  24. 24. SOLUTIONS Provide practical solutions Wednesday, 12 May 2010
  25. 25. TERMINOLOGY Avoid jargon Wednesday, 12 May 2010
  26. 26. SOCIAL MEDIA Keep up with and use social media Wednesday, 12 May 2010
  27. 27. Social media- facebook Wednesday, 12 May 2010
  28. 28. Social media- twitter Wednesday, 12 May 2010
  29. 29. Social media- YouTube Wednesday, 12 May 2010
  30. 30. Social media- Ning Wednesday, 12 May 2010
  31. 31. How do you measure success? Wednesday, 12 May 2010
  32. 32. QUANTITATIVE INDICATORS Wednesday, 12 May 2010
  33. 33. QUALITATIVE INDICATORS Wednesday, 12 May 2010
  34. 34. In summary Sustainability is being embraced by SMEs There are some barriers to engagement Need to adapt to new ways of engaging with SMEs Design, evaluate and refine programs Wednesday, 12 May 2010
  35. 35. Wednesday, 12 May 2010
  36. 36. natalie@nsfconsulting.com.au www.nsfconsulting.com.au T 02 9327 5219 Wednesday, 12 May 2010
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