ARE YOU PAYING ATTENTION? A Crash Course on Creativity

1. Are you paying
attention?
Natalia Gulchevskaya

2. 1. A stationery shop

3. 1. A stationery shop
1. The door was closed because it was cold,
but it made the shop more cozy.
2. There was not playing music!
3. The shop is so small, but it is hard to find
something without a salesman.
4. Salespeople have a uniform - I didn't pay
attention before.

4. 2. OBI

5. 2. OBI
1. The shop is big, but it is easy to find what I
need
2. Salespeople have a uniform too
3. Salespeople are more busy
4. There was not playing music too
5. The prices of the products are mixed

6. 3. A hardware store

7. 3. A hardware store
1. This store has false advertising! - It says
"always low prices", but really their prices is
above the average.
2. Personal was not-friendly
3. In the sales area the music was playing,
interspersed with advertisements about
discounts and promotions

8. 4. Сотовик-mobile

9. 4. Сотовик-mobile
1. This store is located in the basement of old
building.
2. The sales area is very small (only 2-3 person
can stay inside the store)
3. The counter is too high
4. A mobile network is not available there - I
can't make a call there

10. 5. Supermarket

11. 5. Supermarket
1. The shop is located in a ravine near the
subway and my car-alarm does not work
2. The prices of the products easy to find and is
below the average
3. But it was a long queue to the cash register
4. And all grocery carts are occuped

12. 6. A computer store

13. 6. A computer store
1. The color scheme of the store is juicy
orange. I like it.
2. I like that I can touch all of the products I can
try to use them
3. But it take a long time before a sales person
initiates contact
4. They don't use sales script and come in
silent