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  1. 1. Are you female or male? Female Male Female Male 8 12 From this we can simply define who our target audience research revolves around – there is a larger group of females participating in this questionnaire meaning the results could possibly be biased as the results will be more female orientated.
  2. 2. What age bracket are you in? (10-14) 3 (27+) (21-26) 0 17 (15-20) (10-14) (15-20) 0 (21-26) (27+) From these results we can determine the target audience will range from mostly teenagers to adults from 15-27+ years old. Although, we can argue that these results are unreliable seeing as no 10-14 or 21-26 year olds were asked but this is due to previous research and knowing that horror films are usually watched by teenagers no younger than 15.
  3. 3. What is your ethnicity? White British Asian Oriental Black Carribean Black African Other Mixed Race 5 1 Black African 4 Black… Asian Oriental White British 3 2 5 Mixed Race Other This shows us that our target audience is multi-cultural meaning our results are not biased and can be generalized to a wider audience. Our target audience predominantly consists of White British & Other
  4. 4. What is your preferred genre? Comedy Other Horror Thriller 1 Romanc e Thriller Romance 5 3 Horror Comedy 5 Other These results show us a variety of different views in terms of what genres are most popular. Horror films followed by romance are the most popular genres – this shows us that people are more 6 likely to watch a horror film meaning our opening sequence would intrigue a larger target audience.
  5. 5. Would you prefer watching a film in cinema or wait until the DVD comes out? Cinema DVD Cinema 5 DVD As there is a higher number of ‘Cinema’ this shows us that people prefer to be socially active rather than staying at home – this can also infer that people prefer watching films with their friends rather than staying at home. 15
  6. 6. On a scale of 1-10 how would you rate horror films? 1 meaning you love them and 10 meaning you hate them (1-2) (3-4) (5-6) (7-8) (9-10) (9-10) (7-8) 1 3 (5-6) (3-4) (1-2) 5 4 7 From this we can see that horror films are popular and only a small percentage do not like them – this supports the ‘What is your favourite genre?’ question in confirming that horror films are one of the most favoured genres.
  7. 7. What's your favourite horror film? Chuckie and the Bride Saw The Grudge The Omen The Exorcist 13 Ghost Mama The Ring Insidious Prom Night None, Don't watch horror films None, Don't watch horror films Prom Night Insidious The Ring Mama 13 Ghost The Exorcist The Omen The Grudge Saw Chuckie and the Bride 3 1 2 1 4 1 1 1 1 3 3 From these results we can see that the most popular type of horror films are those that entail demonic possession or some type of blood shed – the most unpopular films are the older ones which shows that the generation of horror films is advancing .
  8. 8. How often do you go cinema? 1-3 times every fortnight Once every 4+ months Once a month 6 Once a month 7 1-3 times every fortnight 7 Once every 4+ months This helps us define the frequency at which the audience would go and watch films at cinema, we can see that it is equally distributed. It shows us how many people would actually go watch the film, which would help if this was going to turn into an actual film as it would define the profit the film would make in terms of views.
  9. 9. Why do you watch horror films? For the thrill Entertainment Because your friends watch it To be scared Entertainment For the thrill To be scared Because your friends watch it 3 2 5 10 This simply shows us why audiences tend to watch horror films, half of the participants answered ‘For the thrill’ meaning that when thinking of an effective narrative the viewer must immediately begin to feel tension and suspense in order for them to be intrigued enough to continue to watch.
  10. 10. What type of setting would you like to see in a horror film? Domestic Setting Other Isolated outdoo… Forest Haunted House Forest 1 3 4 Haunted House Domestic Setting Isolated outdoor locations 7 5 Other This links with the ‘What type of horror films do you prefer’ question when saying that they preferred paranormal films, from this we see that they prefer Haunted Houses which is usually associated with paranormal settings – again, this shows that the target audience prefers to be intact with the latest and most popular.
  11. 11. What type of villain do you like? Ghost Other Demon 6 3 Demon Ghost Psycopath Other 1 Psycopath Murderer Murderer 8 3 This again links with the results that paranormal films are mostly preferred. Demons are also associated with ‘thrilling’ scenes therefore giving us an idea of what to include in the opening sequence.
  12. 12. What type of horror films do you prefer? Psychological Graphical Other Fictional Paranormal Fictional Graphical Psychological Paranormal Other From this we can see that the most preferred type of 8 horror film is paranormal which matches with personal research in the increase of Paranormal films – this shows as well, that the audiences are up with the latest films. 2 Non-Fictional Non-Fictional 2 1 3 4
  13. 13. What attracts you to a film? Actors/Actresses Director/Producer Culture/Location Director/Producer Actors/Actresses Story Line 1 Story Line Special Effects Special Effects 13 0 2 4 Culture/Location This shows us the importance of the story line which also shows us that we must include a clear showing of the narrative during the opening sequence in order for the viewer to carry on watching.
  14. 14. How often do you watch horror films? 1-3 times every fortnight Once every 6 months 8 Once a month 1-3 times every fortnight Once a month 10 2 Once every 6 months This shows us that the frequency of the audience watching horror films is once a month which is generally how often a new horror film is out showing us that they are up with the latest horror films seeing as a new horror film will tend to come out once every month.
  15. 15. Graph Analysis From the questionnaires results & graphs we are able to identify who our target audience will predominantly revolve around & what the audience would like to see, therefore giving us a clearer view on how to produce an effective opening sequence in order to appeal to our viewers. Main considerations which will be taken into account are what the audience would like to see, this mainly revolves around paranormal activity during the scene. Some aspects about the audience which we believe to be important are the ages, mostly ranging from 15-27+, therefore allowing us to determine an age certificate, most probably being a ‘16’.