Social media as marketing tool
by Nastiti Mayawulan, Digital Designer at Griffith University on Aug 13, 2012
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I am a social media user, but that's about it. I have no background in social media marketing world, so I felt I need to set up a context. I started my research by defining the term "social media" ...
I am a social media user, but that's about it. I have no background in social media marketing world, so I felt I need to set up a context. I started my research by defining the term "social media" from several books, online journals and websites. I found that social media is a democratic means of communication where people can create and share the content with other people. Connect and share is the key, and people with common interest often form communities. It uses “wisdom of the crowds” where information is collected by collaborating knowledge of the members. After that, I began to look on why more and more companies are having their marketing channel moved (or extended) to social media network. Apparently, this happens because marketers are aware of the benefit of social media marketing, such as generating more business exposure, increased traffic to their company’s website and improved search rankings. The fact that people are more often to go online than reading newspaper or watching TV also drives the companies to use social media as their marketing tool. In the end, I tried to formulate the best way for companies to do a social media marketing campaign. The best practice is to plan the marketing strategy from the start with comprehensive use of printed and broadcast advertising media with the social media and invest time in building trust and relationship with their audiences.
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