TOURISM SERVICES COURSE: HTOM 500 Principles of Tourism and Hospitality INSTRUCTOR: COLIN BARTLEY Groups Students Name George Hemal Mansi Nasim Ola SanjeevPresentation Date: 17th November, 2010
PRIVATE & NONPROFIT SUPPLIERS PUBLIC SECTOR SECTOR SERVICES SERVICES INTERMEDIARIES KEY PLAYERS IN TOURISTS/TRAVELLERS CANADA’S TOURISMSource: Simon Hudson INDUSTRY
SECURITY STRUCTURE SAFETY AND SECURITY PLAN LOCAL RESPONSIBILITIES NATIONAL 1. Police Protection of Visitors RESPONSIBILITIES 2. Fire Prevention 3. Health1. Policy and Planning 4. Tourist Compliant Services2. Media Relations 5. Contingency Plans3. Legal, Regulatory and 6. Tourist Insurance and TravelJuridical Framework Assistance4. Prevention of Organized 7. Consideration For SpecialCrime and Counter- Care VisitorsTerrorism 8. Signs and Public Information5. Prevention of Drug Symbols6. Trafficking 9. Solving Communication7. Health Problems 10. Residents In Host Communities 11. Unsafe Practices of Visitors
SECURITY AND OTHER TOURISM SERVICES Hotels and other Accommodation facilitiesTour operators, Travel Agencies, Transportation Tourists Guides andTour Managers SECURITY Tourist Food and attraction beverage Operators establishments Conference and Meeting Organizers
CHALLENGESSecurity Kills thePleasure to Travel High Labor Turnover RatePrivacy Concerns
FUTURE TRENDSGlobal increase Increase in use in security of sophisticated concerns technology Security as a Professionalism Customer and Licensing Service
CANADIAN TOURISM COMMISSION Industry & Government Small- and medium-size enterprises (SMEs) Board of Directors Chair Person, President &C.E.O 23 other Board Of Directors(Appointed (Appointed by governor –in council) by the Minister of Industry with the approval of the Governor-in-CouncilExecutive Governance & Audit Committee Human ResourcesCommittee Nominating Committee Committee96 positions in Vancouver 2 positions in Ottawa 63 international positionsengaged in marketing, Small corporate international marketing andcommunication and office sales positions (39 %), andresearch activities, as well operates international officesas providing corporate and in the U.S., Mexico, the U.K.,information services France, Germany, China, Japan, South Korea & Australia.
CTC-Canadian Tourism Commission Mission Statement Vision Statement“Our mission is to harness “Our vision is to inspire the worldCanadas collective voice to to explore Canada. We do so by grow tourism export promoting a compelling and revenues.” consistent image of our country in the international tourism marketplace.” Canadian Tourism Objectives: CTC has two major objectives • Increase demand for Canada’s visitor economy• Focus on markets where Canada’s tourism brand leads and yields the highest return on investment
Forecasts Population Forecast • Population growth in the 25-64 age range in the CTCs core markets is expected to reach 1.2 billion by 2012. Targeted markets by CTC • The Asia/Pacific markets account for the majority of this increase, other major target markets are U.S.A., France, Germany, U.K., Mexico, China, Japan, South Korea and Australia; also emerging markets are India and Brazil Trip Forecast • Overall, international trips to Canada are expected to increase from 2.1 million to 18.5 million By 2012. • Trips from the U.S. are expected to decrease, reducing their percentage from 84.4 percent to 80.2 percent.• Conversely, trips from overseas markets are expected to increase from 15.6 percent to 19.8 percent.
Marketing Strategies “Canada. Keep Exploring”• Lead marketing and sales initiatives — from multimedia campaigns to social mediastrategies — in the twelve countries in which they operate.• Concentrate on tourism experiences that differentiate Canada in the global tourismmarketplace.• Help small- and medium-size tourism enterprises make business decisions, marketand promote their businesses, and find their best customers.• Support local, national and international media by providing story ideas, staging mediaevents, and offering access to a complete image library of video, photos and graphicsthat covers Canada from coast to coast to coast.• Staging trade shows and special events, like the Winter Olympic, Gay parade,Caribana• The following department helps the CTC in executing and implementing the abovemarketing strategies: Communications, Media and Public Relations, Canada DomesticProgram, E-Marketing, Corporate Communications & Public Relations
Challenges• An ongoing challenge for Canadas tourism industry is matching new travelexperiences with future market demand and changing demographics.• Volatile economic conditions and shifting travel patterns are increasing thepressure on industry stakeholders to develop effective campaigns and businessstrategies.• Globally, established destinations are now competing with new tourismdestinations and the result for Canada has been a loss of market share.• Canada’s performance in international visitation has decreased since 2002,mainly due to a decrease in visitors from the United States.• Destinations that compete with Canada for the same general target audiencein overseas markets include the United States (U.S.), Australia and the UnitedKingdom (U.K.).
Linkages and ExamplesLinkages:• CTC promotes government-wide priorities by working to sustain a vibrant and profitableCanadian tourism industry• Marketing Canada as a desirable tourism destination, and• Supporting collaboration and information sharing between the private and publicsectors.Examples:• CTC is mixing meetings and conventions with incentive travel.• CTC promotes transportation during Celebrations and games• CTC also promotes local food and beverage farmers, wineries and breweries all overCanada.