Gamification is key to the publisher's future?

Gamiﬁcation is key topublishings future?

erik.willemse@nascom.be @erikwillemse

NASCOM IS…A DIGITAL SERVICE DESIGNAGENCY WITH A STRONGFOCUS ON STRATEGY, BUILDAND OPERATE.

NASCOM IS…WE ARE LOCATED AT THEHISTORICAL C-MINE SITE INGENK AND HAVE ALSOOFFICES IN ANTWERP ANDDIEGEM.

NASCOM HELPS…ORGANIZATIONS WITH THEIRDIGITAL SERVICES STRATEGY,BUILD AND OPERATE IN ANOMNICHANNEL WORLD.

A new omnichannel and digital world A purchase or experience, after all, is more than a singular event, but a series of touch

Most popular AppleApp Store categories (jan 2012)

“I think most publishers think thatpeople buy books for the joy ofreading. Well, maybe some peopledo, but most don’t. They’relooking for something else — tobe lifted up, or transported toanother reality, or for socialinteraction.”(Gabe Zicherman)

GAMIFICATION IS NOT …MAKE A SPACEEXPLORER GAMEOUT OF A BOOK

GAMIFICATION IS…THE APPLICATION OFTHE BEST LESSONS OFGAMES, OUTSIDE OFGAMES

EXPERIENCE +ENGAGEMENT

“Skeuomorphism refers to anelement of design or structurethat serves little or no purpose inthe artifact fashioned from thenew material but was essential tothe object made from the originalmaterial”(Wikipedia)

“It is the content,stupid.”(Peter Quaghebuer - WPG Uitgevers)

“It is the (digital)service andexperience,stupid.”

Work to be done?

NASCOMC-MINE 1 BUS 13EVENCE COPPÉELAAN 913600 GENKBELGIUMPHONE: +32 89 20 15 00FAX: +32 89 20 15 01INFO@NASCOM.BE

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Gamification is key to the publisher's future?

by Nascom on Sep 27, 2012

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Gamification is key to the publisher’s future? Presentation Transcript