Gamification is key to the publisher's future?

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Using the case of the Piet Piraat iPad game which Nascom has developed for Studio100, Erik will introduce you into gamification.

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Gamification is key to the publisher's future?

  1. 1. Gamification is key topublishings future?
  2. 2. erik.willemse@nascom.be @erikwillemse
  3. 3. NASCOM IS…A DIGITAL SERVICE DESIGNAGENCY WITH A STRONGFOCUS ON STRATEGY, BUILDAND OPERATE.
  4. 4. NASCOM IS…WE ARE LOCATED AT THEHISTORICAL C-MINE SITE INGENK AND HAVE ALSOOFFICES IN ANTWERP ANDDIEGEM.
  5. 5. NASCOM HELPS…ORGANIZATIONS WITH THEIRDIGITAL SERVICES STRATEGY,BUILD AND OPERATE IN ANOMNICHANNEL WORLD.
  6. 6. A new omnichannel and digital world A  purchase  or  experience,  after  all,  is  more   than  a  singular  event,  but  a  series  of  touch  
  7. 7. Most popular AppleApp Store categories (jan 2012)
  8. 8. “I think most publishers think thatpeople buy books for the joy ofreading. Well, maybe some peopledo, but most don’t. They’relooking for something else — tobe lifted up, or transported toanother reality, or for socialinteraction.”(Gabe Zicherman)
  9. 9. GAMIFICATION IS NOT …MAKE A SPACEEXPLORER GAMEOUT OF A BOOK
  10. 10. GAMIFICATION IS…THE APPLICATION OFTHE BEST LESSONS OFGAMES, OUTSIDE OFGAMES
  11. 11. 8
  12. 12. 8
  13. 13. EXPERIENCE +ENGAGEMENT
  14. 14. “Skeuomorphism refers to anelement of design or structurethat serves little or no purpose inthe artifact fashioned from thenew material but was essential tothe object made from the originalmaterial”(Wikipedia)
  15. 15. “It is the content,stupid.”(Peter Quaghebuer - WPG Uitgevers)
  16. 16. “It is the (digital)service andexperience,stupid.”
  17. 17. Work to be done?
  18. 18. NASCOMC-MINE 1 BUS 13EVENCE COPPÉELAAN 913600 GENKBELGIUMPHONE: +32 89 20 15 00FAX: +32 89 20 15 01INFO@NASCOM.BE

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