⁃ lack of fresh air⁃
bad air in passive houses⁃ need for holiday⁃ mis your partner⁃ lack of sex⁃⁃consumersPains Gains⁃ make sure that have the cleanest airpossible⁃ easy system to keep air in houses good⁃ relive your holiday through smell⁃ smell the air of your partner⁃ stimulate sexual behavior through air andsmell⁃DEFINE THEIRNEEDS
JOB DESCRIPTIONLIFEITMost visited digital channelsInteresting
time eventsCarl works as an account with an advertising company. She has a busy job and works longhours. In her job she goes al the way. Because of her job she is very brand sensitive. Shelooks for added value en everything she does. Also she wants to be and early adopter. Beingup-to-date with the latest stuff is important for her.Sure it is difﬁcult to combine work and life for her. At home She has 2 kids. Sam (4 years ) andNell (2 years). Her husband leo also has a busy day job and travels a lot. Financially they donthave to worry much. But they are worried about the future, here families health and our climate.Her son Sam also has asthma and her husband smokes. They also just moved into a passivehouse just outside the city. They travel a lot but here favorite place is the provence (france).Sometimes when the weather changes she also gets pain in her joints.Carla should be one of the focus target groups for Aircare. She cares about health for her and her family , theenvironment and about brands.- move to new house- Marriage- valentine- birthdays- bad air days- ……..• Facebook.com• linkedin.com• mama.be• google.com• destandaard.be• newsinadvertising.com• fashion.be• Interieurblog.beECOIncomeBrandableSocial mediaXXX AND CARLAProduct ideas- House air improvement- partner smell- valentine- birthdays- ……..Print touch points• Elle• ﬂair• Nest• ……..See how we can make Carla into anambassadorCarlaProﬁel: Independent femaleLeeftijd: 33 YearsGezin: Married 2 childrenJob: Marketing account
AUTHORITYPERSUASIVE DESIGN TIPWhen an authority
(institution orperson) says something, people aremore open to what they have to say,compared to when someone unknownwould say the same thing.Where Social Proof is more about thequantity of people promoting a product(‘how many’), with Authority it’s moreabout the quality (‘who’).
NO credits • Because on
the dark side we just grab what we want from the internet Many examples were shamelessly stolen from hIp://wiki.darkpaIerns.org/ For now go there for evil inspira;on. I will NOT share my ideas anymore Prepare to be dominated !