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Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
Contentstrategy introduction
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Contentstrategy introduction

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Introduction about Content Strategy for the content seminar at nascom

Introduction about Content Strategy for the content seminar at nascom

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Transcript

  • 1. CONTENTSTRATEGY INTRODUCTION
  • 2. “Content strategy isall about engagementand social media” WHAT THE F&@’K IS GOING ON?
  • 3. “Content strategy isall about engagementand social media” THINGS USED TO BE SIMPLE
  • 4. COMMUNICATION WASSIMPLY PUSHING YOUR MESSAGE
  • 5. “Content strategy isall about engagementand social media” AND A SIMPLE MESSAGE IT WAS
  • 6. “Content strategy isall about engagementand social media” YOU TALKED ABOUT YOUR PRODUCT AND THE PRICE
  • 7. “Content strategy isall about engagementand social media” YOU DECIDED WHERE THE MESSAGE WAS PLACED
  • 8. “Content strategy isall about engagementand social media” AND WHO WAS GOING TO SEE YOUR MESSAGE
  • 9. JUST STICK ITON OUR WEBSITE
  • 10. BUT THINGS AIN’T LIKE THEY USED TO BE
  • 11. THE NUMBER OF TOUCHPOINTSARE EXPLODING
  • 12. YOU AIN’T IN CONTROL ANYMORE
  • 13. AND YOU NEED TO FIGHT TO GETNOTICED WITHIN THE INFORMATION OVERLOAD WE ALL GET
  • 14. SOME basics First theGURUSSAY
  • 15. “Content strategy is YOU ARE NOTall about engagement ALONE. EVERYand social media” CLIENT , IN MY EXPERIENCE , HAS A CONTENT PROBLEM
  • 16. “Content strategy isall about engagementand social media” WHAT REALLY CHANGED?
  • 17. “Content strategy isall about engagementand social media” WHAT REALLY CHANGED?
  • 18. “Content strategy isall about engagement MEDIA, CANVAS “IN TRADITIONAL DIMENSIONS ARE A KNOWNand social media” CONSTRAINT. WITH DIGITAL, HOWEVER, THE CANVAS IS AN UNKNOWN”
  • 19. “Content strategy isall about engagementand social media” AND THAT IS WHAT CONTENT STRATEGY IS ALL ABOUT
  • 20. “Content strategy isall about engagementand social media” AND THAT IS WHAT CONTENT STRATEGY IS ALL ABOUT
  • 21. •  DEFINES HOW YOU WILL USE CONTENT TO MEET YOUR BUSINESS GOALS AND MEET YOUR USER NEEDS•  GUIDES DECISIONS ABOUT CONTENT THROUGHOUT ITS LIFECYCLE, FROM DISCOVERY TO DELETION•  SETS BENCHMARKS TO MEASURE THE SUCCESS OF YOUR CONTENT
  • 22. “Content strategy isall about engagementWE SHOULDand social media”LOOK ATCONTENTLIKE WATER
  • 23. “Content strategy isall about engagementand social media” IT’S ABOUT FLOWS
  • 24. CREATE ONCE,PUBLISHANYWHERE API
  • 25. “Content strategy isall about engagementand social media” IT’S ABOUT TOOLS
  • 26. “Content strategy isall about engagementand social media” IT’S ABOUT OPEN SYSTEMS
  • 27. “Content strategy isall about engagementand social media” ABOUT IT’S BRINGING STRUCTURE INTO CONTENT
  • 28. RECIPESEVENT REPORTS VIDEO PRODUCTS FAQ “Content strategy is all about engagement PRESS RELEASES WHITE PAPERS and social media” AND FINDING AGENDA PATTERNS AND CONTENT TYPES ACCESORIES ASSETS NEWS BLOGS ARTICLES ETC ETC ETC
  • 29. “Content strategy isall about engagement IF {CONTENTTYPE} IS INand social media”{SITUATION}, THEN {DO THIS WITH} THE {CONTENT ELEMENTS}
  • 30. “Content strategy isall about engagement BUT MOSTand social media” OF ALL IT IS ABOUT PEOPLE AND PROCESSES
  • 31. DON’T THINK “Content strategy is all about engagementIN social media” OF and TERMSMASS-PRODUCTION
  • 32. NO CONTENT SHOULD BE STORE IN WORD
  • 33. “Content strategy isall about engagementand social media” HOW TO GET EVERYBODY ON BOARD
  • 34. MAKE THEM CARE ABOUTTHE CUSTOMERLIFECYCLEAwareness   Consider   Purchase   Use   Support  
  • 35. THINGSKEEPMOVING
  • 36. “Content strategy is SO YOU HAVE TOall about engagementand social media” BECOME AN ORGANIZATION THAT’S ADEPT AT CHANGE
  • 37. “Content strategy isall about engagementand social media” SO YOU HAVE TO LET GO SOME CONTROL
  • 38. WE CAN’T SAVETHE DAY AN ANAGENCY
  • 39. “Content strategy isall about engagementand social media” THERE IS NO ONE SIZE FITS ALL SOLUTION
  • 40. “Content strategy isall about engagementand social media” BUT WE CAN GET YOU ON YOUR WAY
  • 41. THANKS!NASCOM GENK (HQ)C-MINE 1 BUS 13EVENCE COPPÉELAAN 913600 GENKBELGIUMPHONE +32 89 20 15 00FAX +32 89 20 15 01INFO@NASCOM.BE

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