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For Union Marketing Services at UW-Milwaukee.

For Union Marketing Services at UW-Milwaukee.

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  • Opening slide that articulates the reason/ purpose for this “Deck” -> Process (This is to help with incoming new student staff for understanding work flow, so on and so forth)
  • Table of contents ! =D
  • Red: To Creative Director
  • Red Boxes: Unsure part of the process
  • NOTE:I feel that we should be notified when a proof is complete, not the Front Desk first.NOTE 2: This shouldn’t be how we have to figure out if the order has progressed. This can possibly push back dates and times, and that is an issue I don’t want created.
  • Red Frame- It seems here the Traffic, once they receive the order, would create the timeline of due dates in basecamp, as they are following the order.
  • Red Box: Should I also mention the things Sales needs when placing the order such as: Proof Date, Run date for the ad?
  • Can we really do Facebook creations?
  • Red Frame- It seems here the Traffic, once they receive the order, would create the timeline of due dates in basecamp, as they are following the order. Specified #tag and amount times, the link to norris health centerWork order never got to Renee -> No notification and nothing was sent out. -> Send out electronically.

Process compiled Process compiled Presentation Transcript

  • Order Process { The how to of what to do
  •  Banner  Flyer  Goldframe  Digital Screen  Ads  Social Media  What If? Scenarios and DilemmasMarketing Products
  • Banner Process { Explanation of banner process with possible scenarios
  •  Banners are available in these sizes:  8x8 Banners  8x6 Banners  8x3 Banners  Banners are available in these materials  Paper  VinylBanner General Info
  • Banner: • $280 for External Depts • $140 for Campus Depts 8x8 • $70 for Student Orgs Banner: • $240 for External Depts • $120 for Campus Depts 8x6 • $60 for Student Orgs Banner: • $200 for External Depts • $100 for Campus Depts 8x3 • $50 for Student OrgsBanner Pricing*All Banners include 4 Hours of design time
  • Banner Designed Confirm Does customer Front office gives to Confirm Banner Designer drops off Copy, Proof, andWant Banner saved sales (cc Sales on dates are available proof to front office Design Dates w/ or tossed? email if not present) to be hung w/ traffic Traffic Discuss Banner Sales Proof w/ Designer assigned Place Order with Copy and ProofBanner Take Down Client to project Front Office Dates and Design with Client Sales enters copy Sales notifies traffic Traffic delivers to Meeting set with Banner Re Hang and image into of finalized proof design Sales basecamp Banner Hung by Sales gives to Front Office enters Copy finalizes copy Does the banner production on design to complete timeline into and sends to traffic Need Design? Friday’s order basecamp Client comes Designers gives in, confirms withBanner Printed by Traffic gives initial Front Office gives completed order to front desk available designers copy to copy editors order to traffic Front Office dates to banner to hang
  • Note: Green and Purple Frames relate to Client WantsSales Proof w/ Changes on Designer Edits previous slide frames Client Proof Proof Client Designer Sales Proof w/ Approves Notifies Front Client Proof Office Sales notifies traffic of Clientfinalized proof Sales Proof w/ Approves Client Proof Sales Proofing Sales notifies with Client traffic of finalized proof
  •  Design time is slated for 2 weeks  Proof has a 7-10 day turn around time  Copy has a 72 hour turn around time  Print has a 48 hour turn around time  Banners can only be hung in 2 week intervals  Anything longer and a week must separate two week hang times  Banners are Hung on Friday Only  Copy and Proof Due dates can not be on Friday or Monday (This can the timeline)Banner Design Timeline Notes
  • Traffic gives Ask to recycle finalized order tobanner or throw Re-hang banner Hang Banner designers to have away printedSales places print Traffic delivers Front Office gives Copy finalizes copyonly material on order to copy to order to traffic and gives to traffic basecamp proofSales places the Sales sets copy and Sales obtains print Front office assignsorder with Front print dates and only material from client to Sales Offices checks with traffic client Client comes in/calls/emails Front Office Checks Confirms Print about print only available dates Only inquiryBanner Print – 5 Day Turn Around Time
  • Determines design is required Sales obtains print only copy from Determines a client Sales sets copy change in dates based on when and print dates copy was and confirms received with trafficBanner Scenario
  • Monday • Copy read by End of Day Wednesday • Print by Friday of the same week. • Copy read by End of Day Thursday Tuesday • Print by Monday of the following week • Hung Friday of that following week • Copy read by End of Day FridayWednesday • Print by Tuesday of Following Week • Hung Friday of that following week • Copy read by End of Day Tuesday of Following WeekThursday • Print by Wednesday of Following Week • Hung Friday of that following week • Copy read by End of Day Wednesday of Following Week Friday • Print by Friday of Following Week • Hung Friday of that following weekTimeline of a Print Bannerbased on received day
  •  Copy has a 72 hour turn around time  Print has a 48 hour turn around time  Banners can only be hung in 2 week intervals  Anything longer and a week must separate two week hang times  Banners are Hung on Friday Only  Copy Due dates can not be on Friday or Monday (This can push back the 5 day timeline)Banner Print Timeline Notes
  • Flyer process { Designed, Print-Only, Print Services, Mailer
  •  Color Flyers  Full Bleed  Non-Full Bleed  Black and White Flyers  White Paper  Color Paper  Glossy  Card Stack  Traditional Paper WeightTypes of Flyers offered
  •  Full Page (1-UP) 8 ½ * 11  Half Page (2-UP) 8 ½ * 5 ½  Third Page (3-UP) 8 ½ * 3 ½  Quarter Page (4-UP) 4 ¼ * 5 ½  Any other types as specified size by the clientFlyer Sizing
  • 8.5 x 11 Student Orgs Campus Dept. External DeptB/W One Sided $ 0.05 $ 0.10 $ 0.20B/W Double Sided $ 0.10 $ 0.20 $ 0.40One Sided $ 0.25 $ 0.50 $ 1.00Double Sided $ 0.50 $ 1.00 $ 2.00Additional Color Paper 8.5x11 $ 0.02 $ 0.04 $ 0.08Additional Cover Paper 8.5x11 $ 0.02 $ 0.04 $ 0.0811 x 17B/W One Sided $ 0.15 $ 0.30 $ 0.60B/W Double Sided $ 0.25 $ 0.50 $ 1.00One Sided $ 0.45 $ 0.90 $ 1.80Double Sided $ 0.75 $ 1.50 $ 3.00Additional Color Paper 11x17 $ 0.03 $ 0.06 $ 0.12Additional Cover Paper 11x17 $ 0.03 $ 0.06 $ 0.12MiscellaneousFoam Core 24x36 $ 2.50 $ 5.00 $ 10.00Foam Core 40x60 $ 5.00 $ 10.00 $ 20.00Lamination $ 1.00 $ 2.00 $ 4.00Poster Board $ 3.20 $ 6.40 $ 12.80Cut/Fold *Per 500 sheets $ 2.00 $ 4.00 $ 8.00Binding $ 1.25 $ 2.50 $ 5.00Flyer Pricing
  • Client comes in to ask to have flyer printed Copy Center Copy Center receives the images Notifies Customer to be printed of completed Job Sales assigned to Copy Center Prints print only job Flyers ( 48 hr Max)Flyer Process – Print Only
  •  Copy – 3 Day (72 Hour) Turn-around time Max.  Print – 1 Day (24 Hour) Turn-around time Max.  Proof and Copy dates are not to be placed on a Monday or Friday generally speaking. Doing so could potentially push back the above turn- around timesGeneral flyer Timeline - Print
  • Flyer Process – Design Copy Center notifiesClient comes in for Flyer Designer assigned to client of order completed Traffic delivers to design Design project and cc’s Sales in the email notification. Front Office Assigns a Copy finalizes copy and Designer drops off proof Flyer Printed by Copy Sales Rep sends to traffic to front office Center Front office gives to salesSales confirms timeline w/ Traffic gives initial copy Front office gives final (cc Sales on email if not traffic to copy editors order to copy center present) Sales Obtains Front office gives order to Designer gives completed Sales proof w/ client copy/images traffic order to Front OfficeSales Places an order with Sales Enters copy and Sales notifies traffic of Sales gives to design to front office image on basecamp finalized proof complete order
  • Note: Green and Purple Frames Client WantsSales Proof w/ Changes on Designer Edits relate to Client Proof previous slide Proof frames Client Designer Sales Proof w/ Approves Notifies Front Client Proof Office Sales notifies traffic of Clientfinalized proof Sales Proof w/ Approves Client Proof Sales Proofing Sales notifies with Client traffic of finalized proof
  •  Design time – 2 Week Turn Around Time  Proof time – 7-10 Day Turn Around Time  Note: There is no “Max” on these as we would like to give as much time as possible to create outstanding and exceptional work.  Copy – 3 Day (72 Hour) Turn-around time Print – 1 Day (24 Hour) Turn-around time  Copy and Proof Due dates can not be on Friday or Monday (This can push the timeline)General Flyer Timelines - Design
  • Designer gives Front Desk gives toCustomer comes in to Front Office gives Traffic gives initial completed order to Charlie ( Done order Flyers order to traffic copy to copy editors Front Office. Electronically) We as Sales call toFront Office asks if it is Front Office enters Copy finalizes copy Sales gives to designer make sure the order is Design or Print Only timeline into basecamp and sends to traffic to complete order received at Print services. (Note 2) Print services sends Sales enters copy and Traffic delivers to Sales notifies traffic ofSales Person assigned final to the Marketing images on Basecamp design finalized proof Office Sales Determines that Front Office getsclient wants full bleed Sales places order with Designer assigned leftovers on mailers Sales proof w/ Clientand needs to be sent to Front Office project and/or front office Print Services disburses. Front office gives to Sales confirms Sales obtains copy and Designer drops off sales (cc Sales on email timeline w/ Traffic images proof to front office if not present) Flyer Process – Print/Mailer Svcs
  •  Copy – 3 Day (72 Hour) Turn-around time  Design time – 2 Week Turn Around Time  Proof time – 7-10 Day Turn Around Time  Note: There is no “Max” on these as we would like to give as much time as possible to create outstanding and exceptional work.  Print Services – 2 Week Turn-Around Time  Mailing Services – 2 Week Turn Around Time  Proof and Copy dates are not to be placed on a Monday or Friday generally speaking. Doing so could potentially push back the above turn-around timesGeneral Flyer Time Line –Print/Mailer Svcs
  • Based on Copy Turned in to Front Office by Sept 1st.Note: Proof Date is 9 Days because Day 10 wouldhave been due on a Friday. Print Mailer Copy Design Proof Services Services 9 Days 2 Weeks (14 3 Days (Note: See 14 Days 14 Days Days) below) Copy Proofed Print Mailer Designed Finalized Sept 27th Services Oct Services Oct by Sept 18th (NOTE) Sept 4th 11th 25th General Flyer Time Line – Print/Mailer Svcs Example
  • Gold frame Process { Explanation of gold frame process with possible scenarios
  •  Gold Frames are available in these sizes:  26”x 40”  Gold frame pricing •External Dept: $80.00 1st Copy •Campus Dept: $40.00 •Student Org: $20.00 •External Dept: $40.00 Additional •Campus Dept: $20.00 Copy •Student Org: $10.00Gold frame General Info
  • Gold Frame Designed Confirm gold frame Discuss gold frame Copy Does customer Want Designer drops off proof Designer assigned to spaces and dates dates and Proof Dates andBanner saved or tossed? to front office project are available to be hung Design with Client w/ traffic Front office gives to sales ConfirmGold frame Take Down (cc Sales on email if not Traffic delivers to design Copy, Proof, and Design Meeting set with Sales present) Dates w/ Traffic Gold frame Hung by Copy finalizes copy and Place Order with Front Does the gold frame Sales Proof w/ Client production sends to traffic Office Need Design? Client comes in, confirms with front Gold frame Printed by Sales notifies traffic of Traffic gives initial copy Sales enters copy and desk available dates and designers finalized proof to copy editors image into basecamp spaces for gold frame to hang Designers gives Sales gives to design to Front Office gives order Front Office enterscompleted order to Front complete order to traffic timeline into basecamp Office
  • Note: Green and Purple Frames relate to Client WantsSales Proof w/ Changes on Designer Edits previous slide frames Client Proof Proof Client Designer Sales Proof w/ Approves Notifies Front Client Proof Office Sales notifies traffic of Clientfinalized proof Sales Proof w/ Approves Client Proof Sales Proofing Sales notifies with Client traffic of finalized proof
  •  Design time is slated for 2 weeks  Proof has a 7-10 day turn around time  Copy has a 72 hour turn around time  Print has a 48 hour turn around time  Gold frames can be hung as long as the client wishes.  Only 3 max may be up at the same time for an event.  Client will be charged a re-hang fee after the first 3 weeks.  Copy and Proof Due dates can not be on Friday or Monday (This can alter the timeline)Banner Design Timeline Notes
  • Ask client if they Traffic gives want to keep the finalized order to Copy finalizes copy Hang Gold frame gold frame or designers to have and gives to traffic throw it away printed Sales places the Sales places print Traffic delivers Front Office gives order with Front only material on order to copy to order to traffic Offices basecamp proofSales sets copy and Sales obtains print Front office assigns Confirms Print print dates and only material from client to Sales Onlychecks with traffic client Client comes in/calls/emails Front Office Checks about print only available dates inquiryGold frame Print – 4 Day Turn Around Time
  • Determines design is required Sales obtains print only copy from Determines a client Sales sets copy change in dates based on when and print dates copy was and confirms received with trafficGold Frame Scenario
  • Monday • Copy read by End of Day Wednesday • Print by Thursday of the same week. • Copy read by End of Day Thursday Tuesday • Print by Friday of the same week • (Dates could change based on due dates landing on Mon or Fri) • Copy read by End of Day FridayWednesday • Print by Tuesday of Following Week • (Dates could change based on due dates landing on Mon or Fri)Thursday • Copy read by End of Day Tuesday of Following Week • Print by Wednesday of Following Week • Copy read by End of Day Wednesday of Following Week Friday • Print by Friday of Following Week • (Dates could change based on due dates landing on Mon or Fri)Timeline of a Print Goldframe based on received day
  •  Copy has a 72 hour turn around time  Print has a 24 hour turn around time  Gold frames can be hung as long as the client wishes.  Only 3 max may be up at the same time for an event.  Client will be charged a re-hang fee after the first 3 weeks.  Copy Due dates can not be on Friday or Monday (This can push back the 4 day timeline)Gold frame Print Timeline Notes
  • Digital ScreenProcess { From Design to Board
  •  Bolton  Library  Lubar (For Business related advertising only)  Also across 3 lcd/led panelsLocations for Digital Screens
  •  All Design Time Based  External Dept - $50 per hour  Campus Dept - $25 per hour  Student Org - $12.50 per hour  For Digital Screen already designed, direct client to respective Digital Screen Building.Digital Screen Pricing
  • Copy Finalizes Copy Traffic Delivers to Client comes in and sends to traffic design Andy assigns a Traffic gives initial Front office sendsClient assigned Sales designer to the copy to copy editors order to respective project Designer gives Sales confirms Front Office gives Designer drops off completed order to timeline w/ Traffic order to traffic proof to front office Front Office Front Office Enters Front office gives to Sales Obtains Sales gives to Design timeline into sales (cc Sales on Copy/Images to complete order basecamp email if not present ) Sales Enters Copy Sales Places order Sales notifies traffic and Image on Sales Proof w/ Client with Front Office of finalized proof BasecampGeneral Digital ScreenProcess
  • Note: Green and Purple Frames relate to Client WantsSales Proof w/ Changes on Designer Edits previous slide frames Client Proof Proof Client Designer Sales Proof w/ Approves Notifies Front Client Proof Office Sales notifies traffic of Clientfinalized proof Sales Proof w/ Approves Client Proof Sales Proofing Sales notifies with Client traffic of finalized proof
  •  Copy has a 72 hour turn around time  Design time is slated for 2 weeks  Proof has a 7-10 day turn around time  Digital Screen to be in 2 weeks before start date  Copy and Proof Due dates can not be on Friday or Monday (This can push the timeline)Digital Screen Timeline Notes
  • Digital Sign Copy Design Proofing Time (72 Hours) (2 Weeks) (7-10 Days) (2 Weeks) Oct 25th (7 Days) November 13th<- Oct 4th Oct 18th Oct 30th (12 Days) <- Non First Possible day for Monday Due Dates Digital Screen to runProcess Timeline Example
  •  Copy has a 72 hour turn around time  Print has a 24 hour turn around time  Gold frames can be hung as long as the client wishes.  Only 3 max may be up at the same time for an event.  Client will be charged a re-hang fee after the first 3 weeks.  Copy Due dates can not be on Friday or Monday (This can push back the 4 day timeline)Gold frame Print Timeline Notes
  •  Sizes: Sizes available in Vertical and Horizontal  Full Page 3/8 Page  ¾ Page 1/6 Page  ½ Page 1/8 Page  1/3 Page 1/12 Page  ¼ Page 3”x2 7/8” Post-it Notes  Online:  Masthead Leaderboard Medium Rectangle  Exclusive Wide Skyscraper  Rotational Bottom Leaderboard  Pencil Bar (1000X35 pixels) Half Banner  Type  Color  Black and WhiteAd Types offered – Shepard Express
  •  Print Ad Sizes Online Ad Types  Full Page - Leaderboard (468 x 60 px)  ½ Page - Rectangle (300 x 250 px)  1/3 Page - Button (125 x 125 px)  ¼ Page Horizontal - Micro (Custom px)  ¼ Page Vertical  1/8 Page Horizontal  1/8 Page Vertical  1/16 Page Horizontal  1/16 Page VerticalAd Types Offered - Post
  • Ad Size Color B&WFull Page 840.16 662.16½ Page 453.90 320.401/3 Page 347.10 213.60 Ad Type Price (CPM)¼ Page 242.79 153.79 Cost PerHorizontal Thousand Impressions¼ Page Vertical 259.88 170.88 Leaderboard $10.00 CPM1/8 Page 143.65 76.90Horizontal Rectangle $7.00 CPM1/8 Page 152.19 85.44Vertical Button $3.00 CPM1/16 Page 87.22 42.72Horizontal1/16 Page 95.76 51.26 Micro $2.00 CPMVertical
  •  Sizing:  Full Page  ½ Page  1/3 Page  ¼ Page  1/6 Page  1/8 Page  1/12 Page  Color OnlyAd Types Offered – The Onion
  • Size PriceFull Page $830½ Page $6001/3 Page $450¼ Page $3501/6 Page $2701/8 Page $2001/12 Page $150
  •  If a Client Asks for us to just send an ad and they already have the ad designed, provide the client with the below info based on the Ad company they wish to advertise with.Ad Company Contact Name/Number Contact EmailUWM Post Stephanie Fisher Fisher.stephanie@gmail.co 262-719-5364 mShepard Express Dallas Ziebel dallas@shepex.com 414-292-3806The Onion Josh Hoppert jhoppert@theonion.com Print Only
  • Copy Finalizes Copy Traffic Delivers to Client comes in and sends to traffic design Andy assigns a Traffic gives initial Front office sendsClient assigned Sales designer to the copy to copy editors order to Ad Rep project Designer gives Sales confirms Front Office gives Designer drops off completed order to timeline w/ Traffic order to traffic proof to front office Front Office Front Office Enters Front office gives to Sales Obtains Sales gives to Design timeline into sales (cc Sales on Copy/Images to complete order basecamp email if not present ) Sales Enters Copy Sales Places order Sales notifies traffic and Image on Sales Proof w/ Client with Front Office of finalized proof BasecampGeneral Ad Process
  • Note: Green and Purple Frames relate to Client WantsSales Proof w/ Changes on Designer Edits previous slide frames Client Proof Proof Client Designer Sales Proof w/ Approves Notifies Front Client Proof Office Sales notifies traffic of Clientfinalized proof Sales Proof w/ Approves Client Proof Sales Proofing Sales notifies with Client traffic of finalized proof
  •  Copy has a 72 hour turn around time  Design time is slated for 2 weeks  Proof has a 7-10 day turn around time  Ad must be due the Thursday before the Publication Date (Our side)  Most ad companies require ad in by Friday before publication  Copy and Proof Due dates can not be on Friday or Monday (This can push the timeline back)Ad Timeline Notes
  • The Onion •Tuesday Publication Shepard •Thursday Publication Express UWM Post •Monday PublicationPublication Dates
  • Based on Copy Turned in to Front Office by Sept 1st.Note: Proof Date is 9 Days because Day 10 wouldhave been due on a Friday.Note 2: Based on a Monday Publication Copy Proofed Final Due Ad Runs Designed Finalized Sept 27th Date Sept Mon Oct 1st by Sept 18th (NOTE*) Sept 4th 28th (NOTE 2) Varies Based 2 Weeks (14 9 Days (Note: 3 Days 1 Day on Publication Days) See below) Date Send to Post (Due Ad Run Date Copy Design Proof Thursday, sent to (Monday) Post Fri by noon) General Ad Timeline
  • Social Media Process { A Guide to Social Media How To’s
  • • Self-Created by Social Media Directors Facebook Updates • Sent from Client to push on our facebook • Self-Created by Social Media Directors Twitter “Tweets” • Sent from client to push on our twitter Facebook/Twitter • We can create a facebook page for the Creations clientSocial Media we offer
  • All current social media is gratuitous with other forms of Marketing and Advertising.Pricing
  • Front Office gives Traffic gives initial Client comes in order to traffic copy to copy editors Front Office Enters Copy Finalizes Copy Client assigned Sales timeline into and sends to traffic basecamp Sales Enters Copy Sales confirms Traffic Delivers to and Image on timeline w/ Traffic Social Media Basecamp Social Media pushes Sales Places order Sales Obtains Copy out facebook with Front Office updates and tweetsGeneral Social Media Process
  •  Copy has a 72 hour turn around time  Social Media has a 24 hour turn around time to begin pushing out material.  Generally fast turn around time for quick marketing/advertising.  Copy and dates can not be on Friday or Monday (This can push the timeline)Social Media Timeline Notes
  • Social Media Copy Final Turn In Pushed Out (72 Hours) (1 Day) (1 Day) Oct 4th Oct 5th Oct 6thProcess Timeline Example
  • What if? Scenariosand Dilemmas { A Quick Guide on “What to do” when something goes array.
  •  Client is Late on delivering Copy, what do?  Notify of possible push back in finalized order  Modify Order  This can be eliminating items, or doing a different marketing approach to alleviate the soon approaching deadline  Cancel Order  NOTE: Always check with Traffic and Design on new dates to ensure designers have time to complete the already pushed back datesClient
  •  Sales misses a deadline, what can you do?  Notify Sales of missed deadline  Sales can offer additional supplementary marketing to make up for their mistake  Always apologize and notify the client when deadline is missed. Sometimes the client doesn’t realize it either!  Copy Missed and/or not proofed correctlySales
  •  Order is Lost  Overbooked an Item  Missed Deadline  Front Office needs to put in order only  Items were missed with Copy Center puts in orders  Front Office overbooked, and had to push back a banner 2 weeks. Sales offered free Lubar screen in an effort to  Minimize loss on profit of the banner  Allows more advertisement vs. a discount  Value vs. customer service orientedFront office
  •  Designer is late on a proof, what do?  Make sure the designer notifies Sales  Sales can confer for a new proof date  Sales can also notify to explain to client and propose new proof date and/or off additional for make up in time.design