Narissa Johnson -RISE 2013: Build your Brand Workshop
Welcome toRISE WEEK 2013Build Your Brand WorkshopHosted byNarissa JohnsonManaging Director & Senior StrategistNet Victories
What is a Brand?What people think theyknow about you & your business.
The Strategy§ Create a message - tell the story of yourbusiness.§ Apply the visual and experiential part of yourbrand consistently.§ Identify the tools that you need to leverage toreach your audiences.§ Repeat.
The MessageExploration Time!§ What is your mission?§ What is the story of your organization?§ Who are the people?§ Who uses your services or products?§ Why do you exist?§ What do you want your business’ brand box tolook like?
The Message3 Versions:§ Long message – Who you are, what you do, whyyou do it, what makes you unique.§ Short message – Who you are, what you do, maybewhy you do it.§ Tagline – It answers the most important of thequestion or frames the product or service for you.
The ToolsTwo things to remember:§ You want your organization’s message to be in frontof people two times:• when they need you• before they need you.§ Tools one organization uses to raise awarenessabout their services or products will be different thananother organization.
The ToolsWhere your story lives:§ Website, blog - Where the heart of your content andmessages resides.§ Physical collateral, signage, locations.Sharing your message with the unsuspecting:§ Public relations§ Advertising§
The ToolsHow youdialogue withpeople and drivethem to whereyour content lives.
The BoxEvery piece of informationsomeone hears orexperiencesrelated to yourorganization builds thebrand box in their mind.It requires consistency inmessage AND repetitionof message.
The Next StepWhere are you now in the process of “Branding”?&Where do you want to be in 30 days?
COMMUNITY SUPPORTDid you enjoy this session? Please support local entrepreneurs and help us to keep this conference free. RISE is a non-‐proﬁt, and your contribu@ons help us con@nue delivering the value of a high-‐dollar conference with an unbeatable price tag. Please donate at www.riseglobal.org/donate Be sure to check out our other sessions and special eventsduring RISE Week 2013 at www.riseglobal.org/austin!The mission of RISE is to inspire and empower entrepreneurs at all stages.